Yang Rutherford

Yang Rutherford Strategic Global Branding Design

What we do

BRAND STRATEGY:
Brand DNA
Brand Strategy
Positioning
Expression
Brand guide

BRAND DESIGN:
Brand identity
Product Design
Brand Experience
Packaging
Innovation
Signage
Wayfinding

COMMUNICATIONS:
Advertising
Film
Website & Digital
Print communication
Marketing collateral
Image management
Exhibitions

23/03/2023
19/01/2023

After winning the AHEAD Asia Award last year, we are delighted Carlyle & Co. took the AHEAD Global Awards yesterday for Visual Identity.

The awards highlight striking hospitality around the world, split across Europe, Asia, the Americas as well as the Middle East and Africa. Regional winners are pitted against each other to determine the ultimate international winner in each category.

This year the programme received over 630 entries spanning 60 countries, which were judged by a panel of leading hoteliers, architects, interior designers and industry experts.

Thank you to the international judges, to our wonderful clients and amazing collaborators - especially Peter Horridge.

Congratulations to Sansui Niseko opening. Experience "Pure Bliss". A boutique hotel tailored for the contemporary travel...
01/12/2022

Congratulations to Sansui Niseko opening. Experience "Pure Bliss". A boutique hotel tailored for the contemporary traveller.

State Theatre Hong Kong. Staging the cultural frontier since 1952 #皇都戲院
07/11/2022

State Theatre Hong Kong. Staging the cultural frontier since 1952 #皇都戲院

Ceremony pictures of Carlyle & Co. winner of the AHEAD Awards 2022 visual identity are in. ...
22/09/2022

Ceremony pictures of Carlyle & Co. winner of the AHEAD Awards 2022 visual identity are in.


Delighted our Carlyle & Co. project has just won the prestigious AHEAD awards 2022 (by Sleeper Magazine) for visual iden...
20/09/2022

Delighted our Carlyle & Co. project has just won the prestigious AHEAD awards 2022 (by Sleeper Magazine) for visual identity.

Held at Andaz Singapore this evening. The award recognises exceptional design for the overall visual identity of a hotel or hotel brand, including but not restricted to elements such as graphic design, digital marketing materials, signage and physical collateral.

Inspiring finds.
16/09/2022

Inspiring finds.

“200 TRUNKS, 200 VISIONARIES: THE EXHIBITION”
01/09/2022

“200 TRUNKS, 200 VISIONARIES: THE EXHIBITION”

Inspiring finds.
22/03/2022

Inspiring finds.

07/06/2021

'Be among the greatest of company'. Congratulations on the opening of Carlyle & Co., a new breed of private members club.

Yang Rutherford are proud to have crafted this exciting new brand in partnership with Rosewood Hotel Group.

&bdesign

133 Portofino.
18/02/2020

133 Portofino.

133 Portofino.
18/02/2020

133 Portofino.

23/01/2020

133 Portofino.

Another insightful and thought provoking Sleep & Eat Conference.
21/11/2019

Another insightful and thought provoking Sleep & Eat Conference.

The pretender.
09/08/2019

The pretender.

09/08/2019

Blue sky at last!

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London Hong Kong Dubai

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After winning the AHEAD Asia Award last year, we are delighted Carlyle & Co. took the AHEAD Global Awards yesterday for Visual Identity. The awards highlight striking hospitality around the world, split across Europe, Asia, the Americas as well as the Middle East and Africa. Regional winners are pitted against each other to determine the ultimate international winner in each category. This year the programme received over 630 entries spanning 60 countries, which were judged by a panel of leading hoteliers, architects, interior designers and industry experts. Thank you to the international judges, to our wonderful clients and amazing collaborators - especially Peter Horridge. #carlyleandco #rosewoodhotelgroup #ahead_awards #sleepermagazine #yangrutherford #branding #brandidentity #hospitality #branddesign #brandstrategy #naming #luxurybranding #typography #designcrafts #awards #peterhorridgedesigns

'Be among the greatest of company'. Congratulations on the opening of Carlyle & Co., a new breed of private members club. Yang Rutherford are proud to have crafted this exciting new brand in partnership with Rosewood Hotel Group. #carlyleandco @rosewoodhongkong @rosewoodhotels @soniacheng_rosewood #privatemembersclub #branding #naming #identity #brandcreation #brandstory #brandstrategy #f&bdesign #membershipdesign #bespoketypeface #products #brandlaunch #artdirection #signage #copywriting #hospitality #marketing #yangrutherford #globalbranding #designagency #globalbrands #londondesignagency #creative

133 Portofino. #launchfilm #sinoland #agency #branding #artdirection #production #locationshoot #locationphotography #luxuryrealestate #yangrutherford #filming

Blue sky at last! #location #filming #photography #artdirection #marketing #branding #yangrutherford #barbados

Chasing team #art direction #filming #photography #production #location #branding #yangrutherford #bequia

Chasing the Octopus #art direction #filming #photography #production #location #branding #yangrutherford #bequia

Skilled landing. #art direction #filming #photography #branding location #yangrutherford #bequia

Inspiring finds. Tom Dixon Gardening will save the world garden. #inspiringfinds #yarubar #yangrutherford #gardendesign #chelseaflowershow2019 #tomdixon #creative #technology #futuregarden

Inspiring finds - Masterpiece London 2018. #art #masterpiece #yaruba #creative #recce

EAST Hotel Miami shoot. How to get the most out of your talents. #artdirection #photography #talent #model #chill #location #branding #yangrutherford #easthotelmiami #swirehotels #jonathanglynnsmith #fun #spirit #design #creativeagency #miami #branddesign

Niccolo shoot 2014. #niccolohotels #eugeniorecuenco #jimmy.yangrutherford #yangrutherford

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