The Clear Idea

10/12/2024

Su Pollard, a Tesla Model X, and DJ Jaxx Jones—stars of our biggest Pride season yet! See how we helped top brands celebrate in style. Big thanks to our amazing crew!
🎉

04/12/2024

From London to Glasgow, we delivered spectacular Pride floats! Cadbury's 200th, Sky's tour, and TUI's award-winning show made 2024 unforgettable. See how we lit up six UK cities! 🌈

Experience the best of UK Pride Floats 2024, our most innovative collection yet. From Cadbury's bicentennial to TUI's award-winning designs, we set new standards across six major cities.

04/12/2024

From London to Glasgow, we delivered spectacular Pride floats! Cadbury's 200th, Sky's tour, and TUI's award-winning show made 2024 unforgettable. See how we lit up six UK cities!
🌈

02/08/2024

Still feeling the joy from the Pride in London!
Hilton really turned up the celebration with their float this year. Decked in rainbow colors and buzzing with excitement, their team showed up in full force to support the LGBTQ+ community. It was more than just fun, it was a powerful reminder of the love and support we share.

Proud moments like these show what we stand for. Thanks to everyone who made it so memorable!

29/07/2024

Throwback to the Pride in London! Sky's float brought a burst of color and sound to the streets, with a vibrant LED screen and music that had everyone dancing. Surrounded by a lively crowd, the float stood out as a celebration of diversity and unity.

It was heartwarming to see so many joyful faces, united in a moment of pride. Here’s a snapshot that captures the energy of that special day. Thanks to all who made it unforgettable!

25/07/2024

Looking back at our collaboration with Charge, we really pushed boundaries in the electric revolution. Our joint project showcased the Formula E vehicle in a custom Clear Box, designed not just for visual impact but with sustainability in mind.

This project was a meeting point of advanced engineering and environmental care. Our Clear Box featured hydraulic legs for mobility, displaying the electric race car in all its glory, while the electric logistics truck showcased Charge’s commitment to a cleaner future.

Together, these efforts highlight our path towards a more sustainable world. Check out our video to see this project in action!

23/07/2024

June 29, 2024, is a day we'll always remember, as we joined the incredible celebration of Pride in London. It was an honor to be part of such a vibrant display of diversity and unity, standing shoulder to shoulder with the LGBTQ+ community.

This year was especially meaningful as we provided floats for our clients, showcasing our dedication to celebrating every individual's right to be themselves. It was inspiring to see our creations become part of the parade, turning our creative designs into moving symbols of freedom and identity right through the heart of London.

Here are a few snapshots from the day that capture the color, joy, and community spirit.

20/07/2024

We've just dropped some fresh insights on our blog that's all about taking your brand on the road - yes, we're talking roadshow marketing!

Discover the perks of going mobile with your marketing strategy and get some insider tips on crafting a roadshow that turns heads and wins hearts. It's marketing that moves – literally.

If you're curious about how to make a splash in cities and towns alike, and bring your message right to your audience's doorstep, you'll want to give this a read.

Ready to rev up your marketing engine? Find out how to create an unforgettable journey for your brand and audience.

Check out the link to the blog in the comments below and let's get the conversation rolling! Your thoughts and experiences with roadshow marketing? Let's chat.

16/07/2024

The tour has ended, but the excitement lingers! The memories are still fresh, and we're not ready to let go of the excitement just yet. Fans got an up-close look at the stunning Aston Martin F1 car. The energy of the British Grand Prix lives on through these moments we shared.

Here's another incredible shot from the tour that captures the amazing experience.

10/07/2024

We're proud to have been a part of Aston Martin's recent UK tour, helping them showcase the awe-inspiring Aston Martin Aramco F1 car in all its glory and what better way to do that than with our transparent exhibition box?

Lucky fans at each stop got a firsthand chance to check out the AMF1 up close and an opportunity to discuss with the Aston Martin team just before the British Grand Prix.

Thank you to everyone who joined us to celebrate and share in the excitement of Formula 1 racing!

Check out the highlights from the tour below.

08/07/2024

Charging ahead, Charge are steering the electric revolution down a new path. Our collaboration has rolled out an eco-forward showcase for the Formula E vehicle, all wrapped up in a custom Clear Box designed for impact and sustainability.

This is where engineering meets environmental consciousness. Our Clear Box, equipped with hydraulic legs for easy mobility, allows the electric race car to be displayed in all its glory, while the electric logistics truck stands as a bold statement to Charge's vision for a cleaner future.

This combination of electric power, both on the racetrack and on the road, marks a striking move towards a more sustainable world, and we're at the leading edge of this shift.

Look out for our video unveiling the journey of this project – it's electric in every sense of the word.

05/07/2024

Shift into high gear with our latest blog: "How Can Japanese Brands Execute Successful International Roadshows?" As consumer needs evolve, Japanese tech companies are facing the exciting challenge of entering Western markets.

Dive into the strategies that are setting industry giants like Daikin and Honda apart from the crowd. Our blog takes you through the intricacies of crafting roadshows that resonate across cultures, create meaningful interactions, and turn challenges into triumphs.

Ready to transform the way your technology connects with the world? Navigate through our blog for a roadmap to international success — you'll find the direct link waiting for you in the first comment below.

03/07/2024

Launching on a roadshow event series is one of the most effective strategies to create a lasting impression on your target audience. Imagine taking your brand on a journey, directly to the doorsteps of potential clients across various locations.

With our new blog, we're taking a deep dive into how hitting the road can amplify your brand, connecting you directly with your audience across cities. Discover key strategies for impactful engagement, from choosing the right locations to crafting memorable experiences. Whether you're in B2C or B2B, this guide has everything you need to make your next roadshow a hit.

Navigate through our blog for a successful roadshow — you'll find the direct link waiting for you in the first comment below.

02/07/2024

We were honored to partner with Voltarol, the Official Pain Relief Partner of the TCS London Marathon, bringing our innovative LED Bus, affectionately known as "Rainbow Row," right to the heart of the event.

Rainbow Row was there to help participants prepare for the event by providing guidance on tackling pain and offering entertainment with dynamic LED screens, an onboard generator, and speakers. Features like safety handrails and non-slip flooring ensured that fun was had securely.

Thank you to everyone who joined us in making this year's marathon unforgettable. We're proud to have been a part of such an inspiring event and to have helped Voltarol connect more deeply with the marathon community.

01/07/2024

Throwback to our project with Paddy Power, where they introduced the "Drunk Tank" to ensure horse racing events were enjoyed responsibly. Our transparent mobile unit added a fun, innovative touch to maintaining safety.

To learn more about this exciting Paddy Power initiative, check out the link in the comment below.

29/06/2024

We're excited to share that Alfa Romeo has launched the Junior, their first fully electric vehicle, and it’s hitting the road in our transparent truck!

Join us at the roadshow to see Alfa Romeo’s innovation up close in various UK cities.
To find a roadshow event near you, check out the link in the comment.

27/06/2024

Throwback to the time when we teamed up with Disney for the "Adopt A Snowman" campaign to promote the release of their double Academy Award-winning film, Frozen. This campaign was designed as a fun solution for London’s first snowless winter in 12 years, making sure Londoners didn't miss out on the joy of playing with a snowman.

At this pop-up event, visitors could take home their very own snowman, inspired by Frozen's lovable character Olaf, complete with adoption papers. It wasn’t just the kids who were delighted; we at The Clear Idea were overjoyed to be part of this campaign and meet so many 'Olaf' ☃️

To see more about the Disney "Adopt a Snowman" campaign, click the link in the comment.

25/06/2024

Hit the road with the story of the BMW X2's journey. Our latest case study gives you the inside track on how we showcased this standout ride. From city streets to scenic routes, see how the X2 made its mark. Ready to get inspired for your own events? Grab the case study on the comment and let’s get moving!