Saint Lucia Expert

15/11/2024

Remembering Former CEO, Lorine Charles-St. Jules 🕊️🌹🙏🏾

It is with profound sadness that we bid farewell to Lorine Charles-St. Jules, former CEO of the Saint Lucia Tourism Authority, who served with
remarkable dedication from February 1, 2022, to May 31, 2024. Lorine’s passing marks the end of an era, and her legacy as former CEO will be remembered for years to come.

Under her visionary leadership, the authority navigated through one of the most challenging periods in history, guiding the organisation with resilience and innovation during the global Covid-19 pandemic. Her strategic foresight not only ensured recovery but propelled the destination to new heights, securing 13 major awards that solidified Saint Lucia’s global appeal.

Lorine also spearheaded the reintroduction of the Saint Lucia Jazz & Arts Festival, the revamping of the diaspora marketing strategy, including the international launch of Lucian Carnival and the Lucian Links Program, which deepened connections within the diaspora. Additionally, her commitment to integrating cultural elements into marketing—such as the Kabawe' Kwawl—ushered in a new era of authenticity and cultural pride for the destination.

Lorine also dedicated her expertise to serving on the Board of the Caribbean Tourism Organisation, along with several other local boards, always advocating for the best interests of the Saint Lucia tourism industry and ensuring its continued growth and prominence within the region.

Her remarkable achievements and indelible impact on the tourism sector will continue to inspire those who follow in her footsteps. Her tireless work and commitment have left an indelible mark on the tourism industry, and her leadership will be remembered fondly by all who had the privilege of working
alongside her.

Lorine will be greatly missed, and our thoughts and prayers are with her husband Cecil St. Jules, the Charles family, her friends, and colleagues during this difficult time.
🇱🇨🙏🏾❤️

13/11/2024

We’re Saint Lucia again on a fam trip. This time with airline partner British Airways as part of their Caribbean Trade incentive.

Nothing like an early morning yoga session on the beach to start off the day.

12/11/2024

🇱🇨 Saint Lucia in the Spotlight: Inspiring the Next Generation in London! 🇬🇧

This Thursday, Tourism Ambassador Julien connected with young students in Ladbroke Grove, London—a vibrant area with a strong Saint Lucian community. She was joined by British Saint Lucian author Laura Henry-Allain, the Mayor of Kensington and Chelsea, and His Excellency the High Commissioner for Saint Lucia.

Starting at St Mary’s Primary School, Julien was welcomed with a heartfelt assembly, hymn, and a Q&A with eager pupils. At All Saints Catholic College, she joined a PE class, inspiring students to dream big. The morning closed with a lively assembly, a Q&A, and the school’s steel pan band adding Saint Lucian flair!

Julien shared stories of her Olympic Gold win and excitement for her new role, sparking pride for Saint Lucia among young Londoners. ✨🥇🇱🇨

09/11/2024

Sky News interviewed Julien Alfred during her visit to London this week. Here’s what she had to say about her journey to greatness.

08/11/2024

07/11/2024

Team Saint Lucia 🇱🇨 is proudly showcasing the island at the prestigious World Travel Market - WTM London! It's been great to meet so many Saint Lucia Experts and travel professionals over the last two days and we're looking forward to meeting more visitors on the event's final day (Thursday) on stand S7-100.

WTM, a premier event for the global travel industry, has been a cornerstone of the sector for over 40 years. Each year, it attracts around 45,000 attendees from more than 150 countries. Over the past two days, Olympic champion Julien Alfred has joined us as Saint Lucia's Tourism Ambassador, engaging with travel professionals, media, and visitors alike.

This year’s exhibit puts the spotlight on Saint Lucia’s most iconic experiences, from the vibrant Lucian Carnival to the soulful Saint Lucia Jazz & Arts Festival, showcasing the island’s rich cultural tapestry on the world stage.

As we highlight our island’s breathtaking natural beauty, diverse culture, and the warmth of our people, we’re inviting the world to discover why Saint Lucia is a must-visit destination. Stay tuned as Team Saint Lucia continues to share the magic and charm of our island paradise!

06/11/2024

🇱🇨✨ Olympic Gold Medallist and proud Saint Lucian, Julien Alfred, is in the UK! 🇬🇧✨

Julien is stepping into her new role as Tourism Ambassador for Saint Lucia, taking part in high-profile events like the World Travel Market, meeting with UK Members of Parliament, and connecting with the Saint Lucian diaspora.

Joined by Minister Hilaire and a senior tourism delegation, her week has already included visits to iconic London landmarks, a reception at the High Commission, and interviews with the BBC—sharing her inspiring journey and deep pride in Saint Lucia.

Join us in welcoming Julien to the UK this week. 🇱🇨🇬🇧

31/10/2024

Are you thinking of visiting World Travel Market - WTM London next week?
Here is your free ticket to visit the Saint Lucia stand at World Travel Market. Come see our stand partners BarefootHolidays St Lucia & Solar Tours & Travel St Lucia Inc and a chance to win a 7 night hotel to Saint Lucia staying at The BodyHoliday.

Click here: https://register-london.wtm.com//?dc=SAI-1031389

Use Code: SAI-1031389

31/10/2024

🎉🏆 Huge Congratulations to Julien Alfred, named Female Athlete of the Year at the ANOC Awards 2024! 🏆🎉

Saint Lucia’s own track star, Julien Alfred, has taken the world stage by storm, earning this prestigious honour from the Association of National Olympic Committees.

Her remarkable journey from our island to global success is a true testament to the passion, resilience, and spirit of Saint Lucians! 🇱🇨✨

📸 Photo via .

27/10/2024

🌟 Celebrating Jounen Kwéyòl (Creole Day)! 🇱🇨

Today, we honour the unique Creole culture that defines Saint Lucia! Join us in celebrating our lively language, rich traditions, and the delicious flavors of Creole cuisine. With music, dance, and an abundance of good vibes, let’s come together to celebrate the true essence of our island! 🎶🍛🌴

24/10/2024

Today we’re with Virgin Atlantic Virgin Holidays for their Caribbean Destination Day 🇱🇨👠

22/10/2024

The luxury fam has returned to the UK with not only great knowledge of Saint Lucia but also fond memories. 💕🇱🇨🫶🏾

22/10/2024

Experts, our Tourism Ambassador Julien Alfred has been nominated as Track Athlete of the Year by World Athletics. Join us in voting by liking her photo on World Athletics page.

Female Track Athlete of the Year nominee ✨

Like to vote for Julien Alfred 🇱🇨 in the .

Voting closes on Sunday 27 October at 11:59 PM CEST.

22/10/2024

Join us today at 2pm BST for a exclusive Yachting & Sailing webinar with Zoëtry Marigot Bay St. Lucia, StolenTime Saint Lucia & The BodyHoliday.

Click the link below to register to learn and win some amazing prizes or to receive a copy of the recording.

https://lp.constantcontactpages.com/sl/k1zGgrw/yachtingsailingwebinar

19/10/2024

We’re at The National Wedding Show today with Kenwood Travel. Come see us at Stand H6.

Say YES to SAINT LUCIA 💕🇱🇨

17/10/2024

Throwing back to our Dive & Adventure Fam back in September. The group did 7 incredible dives including a night dive.

If you are Dive certified and would like to show your interest in attending our Dive Fam in September 2025, please email Nicole Compton at [email protected].

17/10/2024

It’s THROW BACK THURSDAY!! Let’s look back on our amazing Romance Fam Trip. 💕

16/10/2024

From Romance to Luxury! We are hosting another group of agents on island.

The group have been enjoying their first few days at ANSE CHASTANET ST.LUCIA & JADE MOUNTAIN ST LUCIA with a tour of the chocolate lab, an art class with the infamous local artist Sakey and jungle biking tour of Anse Mamin Estate.