Imagination

Imagination Imagination is The Original Experience Design Agency. Imagination is a Global Experience Design Company headquartered in London, with 13 studios worldwide.

Founded over 50 years ago, we apply the power of our collective imagination to creative, commercial, and cultural challenges, creating experiences that move people. Founded over 50 years ago on a principle of Independent Creativity - we bring together diverse groups of strategic, creative and practical people to find creative and inspired answers to client challenges. We remain independent to this

day. We have earned a reputation for consistently challenging and changing the status quo, through our core offers of Consulting, Destinations, Content and Live. Imagination’s clients include LG Ford, IKEA, LVMH, Samsung, Jaguar Land Rover, HSBC, Major League Baseball, 3M, Turkish Airlines, Shell and Telstra. Imagination was ranked 38 in Newsweek’s UK Top 100 Most Loved Workplaces 2022 and won the Grand Prix award at Campaign Tech Awards for their recent work with Visa Masters of Movement.

Advertising and marketing budgets are bouncing back! The latest IPA Bellwether Q4 2024 report shows a rebound after a ra...
17/01/2025

Advertising and marketing budgets are bouncing back! The latest IPA Bellwether Q4 2024 report shows a rebound after a rare dip last quarter. But one thing hasn’t wavered: event budgets have grown every single quarter since 2022.

For our CEO, Patrick Reid, this signals brands doubling down on smart, impactful experiences as we head into 2025.

"Experiences are more than a trend - they're the cornerstone of meaningful brand growth"

To read his full thoughts, click here: https://www.campaignlive.co.uk/article/caution-best-outright-pessimism-worst-ipa-bellwether-adland-reaction/1902573

AI has moved beyond buzzword status to become a powerful driver of transformation and nowhere was this shift more eviden...
15/01/2025

AI has moved beyond buzzword status to become a powerful driver of transformation and nowhere was this shift more evident than in the automotive space at this year's CES 2025. Our Detroit Managing Director, Tim Stafford, notes how it has and will continue to infiltrate this space.

"Expect a future where personalisation and autonomy won’t just be perks, they’ll be the new standard."

Dive into Tim's full takeaways in LBBonline - Little Black Book here: https://ow.ly/gH7v50UGY4I

We are live from CES 2025 with our partners at Aptiv Reach out if you're on-site and ready to connect!https://www.ces.te...
09/01/2025

We are live from CES 2025 with our partners at Aptiv

Reach out if you're on-site and ready to connect!

https://www.ces.tech/

06/01/2025

New Year, New Perspectives: Retail Remixed

Join us for a video series exploring how retail experiences can boost footfall, spend, and brand impact.

From entertainment to escapism, we’re breaking down the four pillars of the experience economy to show how brands can create destinations that truly connect.

Perfect for brand, marketing, and retail leaders ready to engage Gen Z and beyond. Can’t wait? Click here for a sneak peek of episode one - because patience is overrated.

https://www.imagination-insights.com/retail-remixed-interview-series-tom-gray-on-demand/?utm_source=imagination-social

"Make good art. And keep making it. Don't stop making it."Inspired by Neil Gaiman, photographer Aidan Zamiri, and Disney...
20/12/2024

"Make good art. And keep making it. Don't stop making it."

Inspired by Neil Gaiman, photographer Aidan Zamiri, and Disney World, our London-based 2D Designer, Hannibal Knowles, wraps up our Experiences That Made Me series for 2024.

Step into Hannibal’s mind palace and explore his joy for art, cycling, and the work he’s most proud of: https://imagination.com/latest/experiences-that-made-me-hannibal-knowles/

Wrapping up a year of sustainability progress at Imagination! As the quote goes, “You can’t manage what you don’t measur...
19/12/2024

Wrapping up a year of sustainability progress at Imagination!

As the quote goes, “You can’t manage what you don’t measure” and this has been our guiding principle over the past 12 months as we’ve focused on reducing our carbon footprint. The results speak for themselves:

✅ Achieved PlanetMark certification for 2022/23 and immediately recertified for 2023/24
✅ Reduced total emissions by 30%
✅ Cut office energy consumption by 46%
✅ Switched 73.8% of office electricity to renewable energy

We’ve invested in energy efficiency at our London HQ, upgrading to LED lighting and a modern a/c system - taking our EPC rating from a G to B!

Our team is at the heart of this journey. With company-wide sustainability training and enhanced resources for our live event teams (thanks, Isla - sustainability in events!), everyone is empowered to play their part.

What’s next? We’re targeting at least 5% annual emissions reductions, expanding our scope 3 measurements, and exploring renewable energy solutions in more markets.

This year has been a team effort, and we’re proud of the progress made. Here’s to building an even more sustainable future in 2025 and beyond!

https://imagination.com/latest/achieving-sustainability-goals-a-year-of-progress/

Curious how to master the prompt and unlock AI’s full potential? Vote for our SXSW London session to explore how creativ...
19/12/2024

Curious how to master the prompt and unlock AI’s full potential?

Vote for our SXSW London session to explore how creatives can use AI to inspire, assist and execute. Think of it as speed dating for creativity: finding the perfect AI match for your project

Voting closes tomorrow, December 20th, so don’t wait - case your vote now: https://sxswlondon.awardsplatform.com/

Want to unlock the full power of AI tools? It all starts with the right prompt. Vote for our SXSW session, The Art of th...
18/12/2024

Want to unlock the full power of AI tools? It all starts with the right prompt.

Vote for our SXSW session, The Art of the Prompt, to learn how to master the art of crafting prompts that inspire creativity and drive innovation.

Click here to vote and help us share this essential skill at SXSW London 2025: https://sxswlondon.awardsplatform.com/

Help us hit the stage at SXSW London 2025Our session, "Imagination, Identity, and Ownership", dives into the big questio...
17/12/2024

Help us hit the stage at SXSW London 2025

Our session, "Imagination, Identity, and Ownership", dives into the big question: Who are we as creatives in the age of AI?

How do we define creativity when machines contribute? What role does the human touch play as the lines between human and AI creativity blur?

Let’s unpack the future of creativity together.

Cast your vote and bring this thought-provoking session to life here: https://sxswlondon.awardsplatform.com/

Ready for a bold 2025? As the creative industry gears up for another transformative year our Senior Strategist, Juman Sl...
16/12/2024

Ready for a bold 2025?

As the creative industry gears up for another transformative year our Senior Strategist, Juman Sleiman, explores why we should continue to expect brands to take unconventional paths - just look at Jaguars latest rebrand for proof.

Discover how boldness will shape creativity here: https://ow.ly/OF3450Urzty

Kick off your week with BIG ideas 💡Interested to learn how to redefine accessibility through innovation? Vote for the be...
16/12/2024

Kick off your week with BIG ideas 💡

Interested to learn how to redefine accessibility through innovation? Vote for the below session at this year's SXSW London - Designing a more accessible world: Can AI-generated synthetic users help?

Our creatives will explore how AI-generated synthetic users can revolutionise accessibility, creating a world where inclusivity is more than just an afterthought. Together, we’ll tackle the challenges and uncover the potential of AI in building a more equitable future.

Click to cast your vote today! Deadline is December 19th: https://sxswlondon.awardsplatform.com/

Levelling up fashion events like never before We unveiled Steve Madden's '24 collection in a way that turned heads, grab...
13/12/2024

Levelling up fashion events like never before

We unveiled Steve Madden's '24 collection in a way that turned heads, grabbed headlines, and captivated Europe’s most discerning influencers.

Guests didn’t just attend - they stepped inside the world of Steve Madden through a fully immersive IRL video game. From jaw-dropping interactive moments to the ultimate glam Dynasty Party finale, this two-day extravaganza was an ode to bold innovation and the brand’s signature edge.

Learn more and see how we used cutting-edge technology to bring Steve's story to life: https://imagination.com/work/beyond-borders-2024-sole-survivor/

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Videos

EPISODE TWO: Looking for the secret to an unforgettable experience? Behavioural Scientist, Patrick Fagan, joins us to unpack the psychology behind in-store magic. Discover how social spark, co-creation, emotional storytelling, and striking contrasts can captivate and connect like never before. https://www.imagination-insights.com/retail-remixed-interview-series-patrick-fagan-on-demand/?utm_source=imagination-social #ImaginationGLBL #RetailRemixed #UnforgettableExperiences #BehaviouralPsychology

EPISODE TWO: “The last cookie in the jar tastes the best” Episode Two of Retail Remixed is here - featuring Behavioural Scientist, Patrick Fagan! Curious how pop-ups and limited-edition experiences can boost your brand’s success? https://www.imagination-insights.com/retail-remixed-interview-series-patrick-fagan-on-demand/?utm_source=imagination-social #ImaginationGLBL #RetailRemixed #RetailExperiences #ExperienceEconomy #BrandExperience

EPISODE ONE: Wrapping up episode one we look from stores to experiences: The new retail destination Iconic visuals like the Paul Smith pink wall show how retail is shifting to shareable 'experience spots' - where brand stories come alive and community moments thrive beyond online shopping. https://www.imagination-insights.com/retail-remixed-interview-series-tom-gray-on-demand/?utm_source=imagination-social #ImaginationGLBL #RetailRemixed #RetailExperiences #ExperienceEconomy #BrandExperience

EPISODE ONE: Gen Z: Bringing brick and mortar back Gen Z - the digital generation - prefer in-store shopping over online. Driven by experiences and trust in seeing products up close find out how brands can play up this unexpected twist. Retail spaces aren’t just about shopping; they’re about creating moments worth remembering and sharing. Find out more here https://www.imagination-insights.com/retail-remixed-interview-series-tom-gray-on-demand/?utm_source=imagination-social #ImaginationGLBL #RetailRemixed #RetailExperiences #ExperienceEconomy #BrandExperience

EPISODE ONE: Retail is evolving, not dying and we’ve got the stats to prove it Kicking off Retail Remixed with Episode One, our Chief Strategy Officer, Tom Gray, talks about how today’s customers crave more than shopping - they want immersive, shareable in-store experiences. Retail spaces are the new destinations. Challenge the myth. Are you ready to learn more? https://www.imagination-insights.com/retail-remixed-interview-series-tom-gray-on-demand/?utm_source=imagination-social #ImaginationGLBL #RetailRemixed #RetailExperiences #ExperienceEconomy #BrandExperience

New Year, New Perspectives: Retail Remixed Join us for a video series exploring how retail experiences can boost footfall, spend, and brand impact. From entertainment to escapism, we’re breaking down the four pillars of the experience economy to show how brands can create destinations that truly connect. Perfect for brand, marketing, and retail leaders ready to engage Gen Z and beyond. Can’t wait? Click here for a sneak peek of episode one - because patience is overrated. https://www.imagination-insights.com/retail-remixed-interview-series-tom-gray-on-demand/?utm_source=imagination-social #ImaginationGLBL #RetailRemixed #RetailExperiences #ExperienceEconomy

Our Detroit studio is thrilled to have partnered with Ford Communications to launch the All-New Expedition this week, complete with an epic drone show for 60,000 people, lighting up the skies above the State Fair of Texas. Working with Sky Elements Drones, the team produced a stellar launch video featuring some of the finest camera moves in the business. Check out the video for yourself here. #ImaginationGLBL #FordMotorCompany #FordCommunications #TexasStateFair Ford Motor Company

Porsche Aranya Theater Festival
Porsche Aranya Theater Festival

Our Shanghai team proudly partnered with Porsche at the Aranya Theater Festival to celebrate the new all-electric Macan through an immersive experience. Highlighting Porsche's modern luxury image the team crafted the 'Character Space' to celebrate the timeless spirit of the 911, a cultural icon. Set against a vibrant Provence paint pour. we illuminated Aranya Beach on opening night, kick-starting the 11-day festival with a captivating blend of art and technology. https://imagination.com/insights/a-collision-of-art-and-automotive-with-porsche #Porsche #AranyaTheaterFestival #AllElectricMacan #ModernLuxury #BrandExperiences #BrandActivation #AutomotiveExperiences

Exciting times at London HQ as we welcomed, Harry Yeefs, AKA Reeps One for a captivating live performance and thought-provoking talk. The London based neuro-divergent artist and technologist shared his unique take on the intersection of AI and creativity, delving into some fascinating concepts including, Oppositional vs. Collaborational, Replacement vs. Re-embodiment and Intelligent Interruptions vs. Disruption. Harry's insights challenged us to rethink our perceptions of AI, leaving us inspired and excited to continue to push the boundaries of creativity. #ImaginationGLBL #labs #Reeps100 #HarryYeff #AI #futureofcreativity #technology #brandexperience #creativeagency #experiencedesign

Marking the culmination of Ramadan, we wish everyone celebrating Eid Al Fitr much joy, happiness and peace.

2023 was a big year for our team in Australia and 2024 is shaping up to be even bigger. We couldn't be prouder to work with our incredible clients who believe in the power of experience. If you're interested in learning more about how Imagination can support your brand please contact us at [email protected] #ImaginationGLBL #brandexperiences #experiencedesign #experientialmarketing #immersiveexperiences #creativeevents

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Hello, we're Imagination

We are a global independent experience company established in 1968. We specialise in designing experiences that change how people feel, think and act.

Whether it be to increase brand reputation and preference, drive sales or shape product design, we measure the impact of everything we do, ensuring our experiences are insight driven, optimised and aligned to our clients'​ objectives.

Clients include Turkish Airlines, Ford, Major League Baseball, Shell, Jaguar Land Rover, IKEA, HSBC and Canon.

To find out more visit: https://imagination.com/work