12/04/2024
🎉 Exciting News from David Lloyd Fulham Broadway! 🎉
I am thrilled to share Imagineer's recent involvement in the opening of the new David Lloyd Club at Fulham Broadway, an experience that has been both challenging and rewarding. As we embarked on this journey, our goal was to not only enhance the club's facilities but also ensure that the valued members remained engaged and excited throughout the renovation period.
To achieve this, we leveraged innovative technology starting with the development of a preconstruction digital twin. This CGI virtual modelling allowed us to meticulously plan each space while giving our members a sneak peek of the upcoming transformations. The feedback was incredibly positive and played a crucial role in maintaining high member retention rates during the closure.
Taking member experience a step further, we introduced CGI 360 virtual tours. These tours were crafted to allow members to virtually navigate through the new spaces, ensuring continuous engagement and building anticipation for what was to come. This strategy proved effective in keeping the community connected and excited about the developments.
The climax of our innovative approach was the cinematic drone flythrough, filmed just hours before the grand opening. Capturing the stunning facilities in their final form, the drone soared through the club with a breathtaking field of view, adding a dramatic and thrilling element to the unveiling. The drone’s journey from the serene spa pools to the dynamic workout areas not only showcased the state-of-the-art facilities but also highlighted the club's welcoming atmosphere, ready to greet its members.
This project was a phenomenal blend of technology and creativity, and being a part of it has been a highlight of my career. A huge thank you to everyone involved, from the tech teams who brought our visions to life to the club staff and members who embraced these new changes with such enthusiasm.
Here's to new beginnings and to continually pushing the boundaries of what we can achieve at David Lloyd Clubs!
CGI 360 virtual tour:
https://lnkd.in/ekFFQgeq
David Lloyd Club Fulham:
https://lnkd.in/e7V6tFeB