K.B.T Brand and Social

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K.B.T Brand and Social

K.B.T Brand and Social K.B.T aims to demystify social media for small businesses, whilst providing a results-driven service.

31/12/2024

I didn’t achieve very many of my goals in 2024 year but here’s what I’m proud of at the end of this year:

✔️Understanding my ADHD way better
✔️Proving my own resilience
✔️Being kinder to myself
✔️Not obsessing so much over my body
✔️Actually taking better care of my health
✔️Starting to set boundaries with clients
✔️Being confident in my own talents
✔️Not doubting what I bring to the table
✔️Building and sticking to a morning routine (huge win for a life long night owl)
✔️Embracing uncertainty and moving to a brand new city

I actually could add way more to the list, but I share all of the above to say you whether you hit huge milestones this year or not, there’s always so much to be proud of!

Here’s to 2025🥂

🔎 2024 reflections end of year founder achievements

22/08/2023

If you’re a business owner and struggle with what to post on social media, you need this FREE download ⬇️

Head to my bio to get yours and thank me later 🤩

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10/07/2023

✨ My brand new service is designed to show you ways to master social media for your business, when you don't have a lot to invest yet. We'll focus on increasing your reach and engagement, in order to bring in the sales and enquiries you need to grow your business.

👉 Along with other topics, I will teach you exactly how to analyse and transform your own content, and execute a strategy tailored for your business goals, so you are confident on how to achieve growth for your business.

👉 Dm me "NEW" to find out more about this brand new service before it launches and take advantage of the introductory pricing
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17/05/2023

✨ If you're ready to build a strategy that allows you to stop working AT your social media and start making it work FOR you, let's chat.

📲Book a 1-1 consultation call with me today and let's get started!
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16/05/2023

👉 If you know YOUR service/s are amazing, but you're still finding yourself watching your peers SELL OUT their services on social media every day, whilst you struggle to get new enquiries or convert initial interest into paying clients… it's time for a shift. 🔃

It's likely you NEED a new social media strategy. One that:

🚀 Understands your audience
🚀 Not only utilises the right platforms… but MAXISMISES them
🚀 Focuses on creating content that connects with your clients

💸 And most importantly shows them YOU are the company they NEED to book with.

✨If you're ready to stop working AT your social media and start making it work FOR you.

📲Book a 1-1 consultation call with me today and let's get started.

DM me “STRATEGY” to get started✨
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24/02/2023

Had to dust off my marketing degree for this one 😅

Social proof is part of something called behavioural economics (the study of consumer purchase decisions and the factors which relate to it).

💫 And when used alongside a targeted marketing strategy, it is really effective!

🤷‍♀️ I hear you asking… ok but HOW do I actually do this. The easiest way is to use a social proof widget. You plug it into your website and it does all the work for you.

Companies such as FOMO, Proof and ProveSource (plus many others), offer easy to use plugins for your website.

👩🏾‍💻If you want more support with your social media:

📱 Click the link in my bio to see my packages and book a FREE discovery call

or

📧 Drop me a DM with any questions
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13/02/2023

Was one of your goals for this year to get on TikTok?

Or maybe it was to be more consistent TikTok?

Have you been meaning to do it, but just *haven’t found the time*? 🥴

Are you feeling attacked right now?🫣

I get it, everyone says businesses need to get on TikTok if they want to grow on social media.

But the question is HOW, because if talking to the camera makes you feel violently ill or you’d rather jump out of a plane than jump on a dance trend, what exactly are you supposed to post?!

Or maybe you actually have got lots of footage, but even after hours of trying to edit it, the final video makes you want to throw your phone across the room?

It sounds like you need a social media manager that can either help you with strategy and management, or content creation, so you can finally reap the benefits of TikTok, instead of finding excuses to avoid it 😅

Take a look at my content creation packages and social media management packages on my services highlight for more info.

Or book a discovery call to find out more.

08/02/2023

*What on earth do I post on my stories?*

The question business owners / entrepreneurs / creators ask themselves everyday 😅

There’s something about stories that just gets us stressed out and frustrated so half the time we just end up not posting at all.

When you’re having one of those days come back to this post for inspiration!

You’re welcome 😏

BONUS POLL IDEA:

FIND OUT ABOUT YOUR AUDIENCE / ENGAGE YOUR AUDIENCE THROUGH A “THIS” OR “THAT” POLL WHICH IS *NOT* RELATED TO YOUR BUSINESS. ASK THEM ABOUT THEIR FAVOURITE SNACKS, TV SERIES, HOLIDAY DESTINATIONS ETC.

👩🏾‍💻If you want more support with your social media:

📱 Click the link in my bio to book a FREE discovery call

or

📧 Drop me a DM/email to chat about how we can work together
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06/02/2023

I mean they’re not wrong 🫣

JK! social media managers are also:

strategists, researchers, creatives, producers, copywriters, photographers, data analysts, project managers, client handlers - the list goes on…

😰

The job is fun and looks easy, but to be a great social media manager / marketer you’re required to wear ✨a million✨ different hats.

Wouldn’t change it though 🫶🏾

03/02/2023

✨Think about your social media as a digital shop window ✨

If your ideal clients were to look in, what impression does it currently give vs what impression do you want it to give?

If you're not looking to grow your business this year, then relying solely on word of mouth is probably fine.

📈 But if you want to expand, it's time to start promoting your business beyond your current circles.

📱 If you know you your socials need a shake up but you're not sure where to start, I recommend my navigation call.

• It's a 1-1 consultation call where I will audit your page, recommend your content themes and the core actions you can take to transform your social media presence and reach more of your ideal clients.

• If you run a beauty, fashion or lifestyle business or you are an entrepreneur or creator and think you could benefit - DM me or email me now for how to book
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02/02/2023

2023 Social Media Predictions ✨Explained✨

❌ The Death of the *Niche*
I predict in 2023 we’ll see less people “sticking to their niche” and more people creating content they love and their *personality* being the niche.
This means personal or slightly random content that you previously wouldn’t share on your business Instagram/TikTok… post it! Let your audience buy into you.

🚀 UGC Takes Off In The UK
If you haven’t heard of UGC, I predict you’ll be hearing about it this year. UGC stands for User Generated Content - and in short it’s when brands use creators (rather than influencers) to make content which seems natural to TikTok/Instagram etc. And instead of the creator posting it on their own account, the brand posts it on theirs and/or uses it for ads. UGC is flying in the US right now, so naturally it’s set to take off in the UK, and I reckon it’ll be this year.

😪 Influencer Fatigue Grows
With no end to the cost of living crisis in sight, I predict audiences’ previous indulgence in the “influencer lifestyle” will turn into distain and criticism in 2023… Influencers will remain a key in 2023 marketing strategies, but brands will need to consider audience attitudes when developing their influencer campaigns…

📈 YouTube Remains a Key Platform…
… to build an engaged, loyal audience. Despite the idea that long form video is dead right now, I predict that creators and businesses will still try and convert followers on other platforms into subscribers on YouTube. And honestly I don’t see that stopping any time soon…

⛔️ Death of The TikTok Blow Up
See my earlier post for my thoughts on this!

Do you agree?

👩🏾‍💻 If you want more support with your social media:

📲 Click the link in my bio to book a FREE discovery call

or

📧 Drop me a DM/email to chat about how we can work together

Address

Milton Keynes

Website

http://kbtbrand.com/

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Videos

🥲 I see so many businesses just capturing and posting lots of content particularly on TT and then getting frustrated because people on social media keep shouting “everything is content” 🫠 When that is not the full story 🙊 🤝 Dont let the confirmation bias creep in because you’ve seen a few businesses go viral from posting a random video. ⚡️The reality is a strategy + creativity is a much better bet! Follow for more tips on how to build a brand on social media ❤️‍🔥 #socialmediatips #contentstrategy #everythingiscontent #captureeverything #hottake

If you really want to build community on social media, be self*LESS*💡 As a brand or creator, focus more on creating content which allows your audience to “find their people”. Follow for more tips on how to build a brand on social media ❤️‍🔥 #socialmediatips #socialmediamanager #socialmediagrowth #buildcommunity

I find this mindset shift helps a lot especially at the beginning of trying to grow a brand on social media! 🧠 (Also after a year of radio silence im finally back to posting on this account 👋🏾)