Silverbean

Silverbean Follow us on twitter www.twitter.com/silverbean Silverbean are the experts in digital optimisation.

Since 2002, we have developed our service offering to provide intelligent and advanced digital marketing strategies for our clients. We work with ambitious businesses that want to grow and maximise the digital opportunities available to them. We work with an array of clients from a wide range of sectors, sometimes internationally, so we understand diverse markets and create unique solutions to sui

t the needs and goals of each individual client. The experts behind the delivery of every Silverbean campaign, are a group of skilled, motivated and dedicated people who inspire the agency to be better every day. With over a decade of valuable and varied industry experience, we know how to spot a good egg and we’re incredibly proud of the people who make our business what it is. We invest in brilliant individuals who aren't scared to bring innovative ideas to the table, ask questions and challenge the conventional.

Wondering how to set accurate and effective affiliate marketing objectives? 🤔 📈Our latest blog covers everything you nee...
27/06/2023

Wondering how to set accurate and effective affiliate marketing objectives? 🤔 📈

Our latest blog covers everything you need to know! From using the 'SMART' model to evaluating your wider marketing strategy, read the full blog post here! ⤵
https://bit.ly/3r1IOk2

✏ Anna-Maria Barry

Find out how to set SMART affiliate marketing objectives to shape your strategy and drive results. Our Silverbean experts share their top tips and examples.

You asked, we answered! Revealing FAQ #2💡🌟 Which sectors do we operate in for our clients? 🤔Take a look! ⤵
23/06/2023

You asked, we answered! Revealing FAQ #2💡🌟

Which sectors do we operate in for our clients? 🤔

Take a look! ⤵

We leverage our partnership progression model and our holistic approach to affiliates, the Partnership Ecosystem, to hel...
21/06/2023

We leverage our partnership progression model and our holistic approach to affiliates, the Partnership Ecosystem, to help our clients get the best results from their affiliate channel. Our Partnership Progression Model breaks down the key components of an affiliate marketing program, with each one mapped from zero to a world-class program. 🌍 🌟

This, combined with our specialist approach across the entire Partnership Ecosystem, ensures we are working with the right partners, at the right time to drive maximum impact for our clients. 📈 ⤵

Helping to support brands with their global affiliate programs. 🌎 📈IG approached us back in the Summer of 2022 to ask fo...
20/06/2023

Helping to support brands with their global affiliate programs. 🌎 📈

IG approached us back in the Summer of 2022 to ask for assistance in supporting the launch of their affiliate program in global and regional areas.

Team Silverbean became an extension of the IG team, becoming fully immersed into the business in order to propose tactical opportunities and ultimately, improve performance.

See what Aneria Henery-Morley, Global Head of Partnerships of IG, said about the project. 🗣

13/06/2023

How do the best account managers utilise data to maximise affiliate performance? 🤔

Traditionally, affiliate managers spend a significant portion of their time focused on the network or platform they manage. However, there is so much more potential that lies outside of that. The best account managers are leveraging data from third parties to gain a deeper understanding of demographics, consumer interests, and more.

Furthermore, your affiliate team shouldn't operate in isolation from your other team channels, such as SEO. There's incredible potential for cross-pollination! 🌼💻

If you’re looking to recruit new partners to supercharge your affiliate program, we can help:
https://bit.ly/3qJuKeU

From traditional affiliate marketing to innovative brand partnerships, we work across a diverse range of channels to mak...
12/06/2023

From traditional affiliate marketing to innovative brand partnerships, we work across a diverse range of channels to make sure we’re hitting the right audience, in the right places. 🌟

Want to know what else makes us stand out from the rest? Take a look! 👏 ⤵

ICYMI: Silverbean/N21 won the 'Best Employee Development Programme' award at this year's UK Company Culture Awards! 💡🎉👏R...
09/06/2023

ICYMI: Silverbean/N21 won the 'Best Employee Development Programme' award at this year's UK Company Culture Awards! 💡🎉👏

Read all about out it via our latest guest blog post on the Company Culture website. ✍ ⤵

https://bit.ly/45QFA2F

N21, parent group of Silverbean, NORTH & Ortus is thrilled to have received an award for at this year’s UK Company Culture Awards!

08/06/2023

Optimisation vs recruitment, what should you prioritise?

From a recruitment perspective, affiliate managers are always driven to bring more partners into their programs. It's a strategy they rely on for revenue, success, and growth. They believe that recruiting more partners is the key to unlocking greater potential. 🚀

However, If you already have a mature program and aim to increase revenue, is it more effective to focus on optimising existing relationships?

Find out more: https://bit.ly/3qyLWDJ

06/06/2023

Is recruitment underrated or overrated? 💡

Broadly speaking, it's underrated in the industry. Many claim to prioritise recruitment, but in reality, they get entangled in managing existing partners, optimising performance and handling payments.

The truth is, recruitment is hard work. It demands considerable effort and the identification of suitable partners is often limited by technology, hindering the process. However, if done effectively, recruitment can be the catalyst for building a highly successful program.

https://bit.ly/3Nfzm5d

Creating luxury content and collaborating with premium content partners to enhance brand campaigns. 🥇In September 2022, ...
05/06/2023

Creating luxury content and collaborating with premium content partners to enhance brand campaigns. 🥇

In September 2022, Ralph Lauren launched their 'Polo ID' collection on a global scale. Silverbean worked closely with Ralph Lauren to combine this key moment for the brand within their FY23 strategy, with a particular focus on collaborating with premium UK content partners. The strategy was to focus on upper funnel activity that would introduce the collection to new, highly relevant audiences and therefore, creating sale success!

Take a look at what Danielle H., Digital Acquisition Manager at Ralph Lauren, had to say about the Polo ID collection success. 👏 ⤵

01/06/2023

How do you differentiate yourself when it comes to outreach and getting in front of an affiliate? 🌟

It all starts with a consultative framework, encompassing the benefits, measurables, culture, and timeframe from both sides. Put yourself in the shoes of the affiliate and envision what the brand wants from a partnership.

It's not just about selling the relationship; it's about painting the journey to ROI.

Recruit new partners: https://bit.ly/3C4cmiX

Earlier this month, at our Newcastle HQ, we held a fundraiser to help raise money for the people in Turkey and Syria, fo...
31/05/2023

Earlier this month, at our Newcastle HQ, we held a fundraiser to help raise money for the people in Turkey and Syria, following the devasting earthquakes. Hundreds of buildings have been destroyed and survivors are now facing freezing conditions and need urgent aid.

Here's what our team got up to:

The Big Swap! - we invited everyone to have a clear out and bring in their old clothes and homeware items that they no longer want and held a mini market where our team could donate £5 to participate. Everything left over was donated to St Vincents, a community support project helping people in the North East. 👗

Bakes & Cakes - To make sure we were all fed and watered for the Big Swap, we held a bake sale in the office where our team made donations in exchange for homemade treats. 🍰

Raffle - £5 for a raffle entry. A great way to get all our friends and family involved too and hopefully win a prize hamper! (local business vouchers were up for grabs). 🎫

Lets Run; Turkey - Syria - The challenge is to run 59 miles, the distance between the two earthquakes, in the month of May. 🏃

We've successfully raised £411, huge well done for everyone for getting involved!

30/05/2023

Once you’ve identified a partner you want to work with, what should your approach be to recruit them? 🤔

Recruiting new partners can be hard and often the amount of effort it takes is underrated. It requires consistency, persistence and the ability to differentiate yourself from all of the other brands out there. You need to demonstrate your value through insights and be able to sell yourself as to why the partner is the right fit for you.

Recruit quality partners 👇
https://bit.ly/43d9nka

Here at Silverbean, our unique, innovative affiliate programs are led by forward-thinking experts who strive for results...
26/05/2023

Here at Silverbean, our unique, innovative affiliate programs are led by forward-thinking experts who strive for results that have an impact.🌟

Want to know what else makes us stand out? Take a look! 👏 ⤵

We're finalists! 🙌 🎉We're delighted to announce that our agency N21 has been formally announced as finalists in this yea...
25/05/2023

We're finalists! 🙌 🎉

We're delighted to announce that our agency N21 has been formally announced as finalists in this year's North East HR&D Awards for both 'Excellence in Resourcing & Reward' and 'Excellence in Health & Wellness'. 👏 🏆

Good luck to all the 2023 finalists - we can't wait for the live final on the 15th June! 🤞

25/05/2023

Is there an arm of salesmanship when it comes to recruiting an affiliate partner? 📈 💲

70% of partnerships fail to meet their aligned goals. Could this be down to failing to communicate effectively at the recruitment stage? Fundamentally, a great salesperson is one who focuses on building quality relationships, where they explain the mutual benefit very clearly. A great salesperson should be transparent, persuasive and ethical. Qualities of a great affiliate manager!

What do you think?
https://bit.ly/43cCqEQ

Supporting our clients by becoming an extension of the team. 👏 👪After working with The BodyShop since March 2022, they r...
24/05/2023

Supporting our clients by becoming an extension of the team. 👏 👪

After working with The BodyShop since March 2022, they recently approached us to help aid the growth of their EMEA influencer program.

Together with the BodyShop team, Silverbean created and tested a number of different frameworks to build out a strong and successful influencer marketing campaign to then be used as the blueprint for future years and for other regions to build upon. We did this by launching campaign specific tactics,to track performance, increasing the demographic of the channel and setting specific KPIs to measure our long term success. 📈

See what Molly Balzan-Muir, Junior Affiliate Influencer Manager of The BodyShop, said about the project. 🗣

23/05/2023

What is the process of identifying new partners when looking to diversify your program? 💭 🧑‍🦱

Breezy founder Alexander Phillips, identifies some hidden gems you can apply to identify potential partners for your brand. From search term rankings, backlinks and competitor analysis, these processes will allow you to shortlist relevant partners ready to engage with. 🤝

Discover new affiliates: https://bit.ly/3MmtiGk

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Videos

How do the best account managers utilise data to maximise affiliate performance? 🤔 Traditionally, affiliate managers spend a significant portion of their time focused on the network or platform they manage. However, there is so much more potential that
How do the best account managers utilise data to maximise affiliate performance? 🤔 Traditionally, affiliate managers spend a significant portion of their time focused on the network or platform they manage. However, there is so much more potential that

How do the best account managers utilise data to maximise affiliate performance? 🤔 Traditionally, affiliate managers spend a significant portion of their time focused on the network or platform they manage. However, there is so much more potential that lies outside of that. The best account managers are leveraging data from third parties to gain a deeper understanding of demographics, consumer interests, and more. Furthermore, your affiliate team shouldn't operate in isolation from your other team channels, such as SEO. There's incredible potential for cross-pollination! 🌼💻 If you’re looking to recruit new partners to supercharge your affiliate program, we can help: https://bit.ly/3qJuKeU #GetwiththeProgram #recruitment #affiliatemarketing #partnerships #ecosystem #DataDrivenInsights #CrossChannelPartnerships

Optimisation vs recruitment, what should you prioritise? From a recruitment perspective, affiliate managers are always driven to bring more partners into their programs. It's a strategy they rely on for revenue, success, and growth. They believe that rec
Optimisation vs recruitment, what should you prioritise? From a recruitment perspective, affiliate managers are always driven to bring more partners into their programs. It's a strategy they rely on for revenue, success, and growth. They believe that rec

Optimisation vs recruitment, what should you prioritise? From a recruitment perspective, affiliate managers are always driven to bring more partners into their programs. It's a strategy they rely on for revenue, success, and growth. They believe that recruiting more partners is the key to unlocking greater potential. 🚀 However, If you already have a mature program and aim to increase revenue, is it more effective to focus on optimising existing relationships? Find out more: https://bit.ly/3qyLWDJ #getwiththeprogram #recruitment #affiliatemarketing #partnerships #ecosystem

Is recruitment underrated or overrated? 💡 Broadly speaking, it's underrated in the industry. Many claim to prioritise recruitment, but in reality, they get entangled in managing existing partners, optimising performance and handling payments. The truth
Is recruitment underrated or overrated? 💡 Broadly speaking, it's underrated in the industry. Many claim to prioritise recruitment, but in reality, they get entangled in managing existing partners, optimising performance and handling payments. The truth

Is recruitment underrated or overrated? 💡 Broadly speaking, it's underrated in the industry. Many claim to prioritise recruitment, but in reality, they get entangled in managing existing partners, optimising performance and handling payments. The truth is, recruitment is hard work. It demands considerable effort and the identification of suitable partners is often limited by technology, hindering the process. However, if done effectively, recruitment can be the catalyst for building a highly successful program. https://bit.ly/3Nfzm5d #getwiththeprogram #recruitment #affiliatemarketing #partnerships #ecosystem

How do you differentiate yourself when it comes to outreach and getting in front of an affiliate? 🌟 It all starts with a consultative framework, encompassing the benefits, measurables, culture, and timeframe from both sides. Put yourself in the shoes o
How do you differentiate yourself when it comes to outreach and getting in front of an affiliate? 🌟 It all starts with a consultative framework, encompassing the benefits, measurables, culture, and timeframe from both sides. Put yourself in the shoes o

How do you differentiate yourself when it comes to outreach and getting in front of an affiliate? 🌟 It all starts with a consultative framework, encompassing the benefits, measurables, culture, and timeframe from both sides. Put yourself in the shoes of the affiliate and envision what the brand wants from a partnership. It's not just about selling the relationship; it's about painting the journey to ROI. Recruit new partners: https://bit.ly/3C4cmiX #GetwiththeProgram #recruitment #affiliatemarketing #partnerships #ecosystem

Once you’ve identified a partner you want to work with, what should your approach be to recruit them? 🤔 Recruiting new partners can be hard and often the amount of effort it takes is underrated. It requires consistency, persistence and the ability to
Once you’ve identified a partner you want to work with, what should your approach be to recruit them? 🤔 Recruiting new partners can be hard and often the amount of effort it takes is underrated. It requires consistency, persistence and the ability to

Once you’ve identified a partner you want to work with, what should your approach be to recruit them? 🤔 Recruiting new partners can be hard and often the amount of effort it takes is underrated. It requires consistency, persistence and the ability to differentiate yourself from all of the other brands out there. You need to demonstrate your value through insights and be able to sell yourself as to why the partner is the right fit for you. Recruit quality partners 👇 https://bit.ly/43d9nka #getwiththeprogram #recruitment #affiliatemarketing #partnerships #ecosystem

Is there an arm of salesmanship when it comes to recruiting an affiliate partner? 📈 💲 70% of partnerships fail to meet their aligned goals. Could this be down to failing to communicate effectively at the recruitment stage? Fundamentally, a great sal
Is there an arm of salesmanship when it comes to recruiting an affiliate partner? 📈 💲 70% of partnerships fail to meet their aligned goals. Could this be down to failing to communicate effectively at the recruitment stage? Fundamentally, a great sal

Is there an arm of salesmanship when it comes to recruiting an affiliate partner? 📈 💲 70% of partnerships fail to meet their aligned goals. Could this be down to failing to communicate effectively at the recruitment stage? Fundamentally, a great salesperson is one who focuses on building quality relationships, where they explain the mutual benefit very clearly. A great salesperson should be transparent, persuasive and ethical. Qualities of a great affiliate manager! What do you think? https://bit.ly/43cCqEQ #getwiththeprogram #recruitment #sales #relationships

What is the process of identifying new partners when looking to diversify your program? 💭 🧑‍🦱 Breezy founder Alexander Phillips, identifies some hidden gems you can apply to identify potential partners for your brand. From search term rankings,
What is the process of identifying new partners when looking to diversify your program? 💭 🧑‍🦱 Breezy founder Alexander Phillips, identifies some hidden gems you can apply to identify potential partners for your brand. From search term rankings,

What is the process of identifying new partners when looking to diversify your program? 💭 🧑‍🦱 Breezy founder Alexander Phillips, identifies some hidden gems you can apply to identify potential partners for your brand. From search term rankings, backlinks and competitor analysis, these processes will allow you to shortlist relevant partners ready to engage with. 🤝 Discover new affiliates: https://bit.ly/3MmtiGk #getwiththeprogram #recruitment #affiliatemarketing #partnerships #ecosystem

What are the pains an Affiliate Manager faces with recruitment? The pains of recruitment can tie into the pains of the entire universal journey of an Affiliate program. Once partnerships are a channel that your brand is looking to explore, the initial di
What are the pains an Affiliate Manager faces with recruitment? The pains of recruitment can tie into the pains of the entire universal journey of an Affiliate program. Once partnerships are a channel that your brand is looking to explore, the initial di

What are the pains an Affiliate Manager faces with recruitment? The pains of recruitment can tie into the pains of the entire universal journey of an Affiliate program. Once partnerships are a channel that your brand is looking to explore, the initial discovery piece is a common pain many account managers face. A huge pain point for account managers within that discovery piece is data. Getting access to the correct data is something that can be difficult. It can also be time-consuming, inaccurate and scattered across many channels. Without having the right data at hand, it’s extremely hard to establish whether a partner is a good fit for your brand. Discover how to overcome pains within partner recruitment 👇 https://bit.ly/3oacYAk #GetwiththeProgram #recruitment #affiliatemarketing #partnerships #ecosystem #data

How does an account manager typically recruit new partners? 💭 Our Head of Global Partnerships, Nicholas Yates, uncovers the typical ways an account manager does recruitment to identify the right partners for your brand. Start recruiting partners effect
How does an account manager typically recruit new partners? 💭 Our Head of Global Partnerships, Nicholas Yates, uncovers the typical ways an account manager does recruitment to identify the right partners for your brand. Start recruiting partners effect

How does an account manager typically recruit new partners? 💭 Our Head of Global Partnerships, Nicholas Yates, uncovers the typical ways an account manager does recruitment to identify the right partners for your brand. Start recruiting partners effectively 👇 https://bit.ly/3MtdeUw #getwiththeprogram #recruitment #affiliatemarketing #partnerships #ecosystem

We sat with Breezy founder Alexander Phillips to discuss how effective partner recruitment can supercharge your affiliate program 🚀 Before realising the potential effective recruitment can have, it’s first essential to understand fully what recruitme
We sat with Breezy founder Alexander Phillips to discuss how effective partner recruitment can supercharge your affiliate program 🚀 Before realising the potential effective recruitment can have, it’s first essential to understand fully what recruitme

We sat with Breezy founder Alexander Phillips to discuss how effective partner recruitment can supercharge your affiliate program 🚀 Before realising the potential effective recruitment can have, it’s first essential to understand fully what recruitment within Affiliate marketing is. Recruitment is the process of identifying potential partners who are suited to the ecosystem you are building within your program. Once you have identified the partner you want to collaborate with, the challenge then becomes how to effectively recruit them. The goal of recruitment is to expand the reach of your program by acquiring new affiliates to promote your brand, generate more sales and drive revenue growth. Effective recruitment is essential for building a successful affiliate marketing program! 📈 Find out more 👇 https://bit.ly/3McJzyO #getwiththeprogram #partnerrecruitment #affiliatemarketing #partnerships #affiliates

Introducing our ‘Get with the Program’ series! 🎥🤝 Get with the Program is our new content series bringing you lessons learnt, exclusive insight and actionable advice from some of the most credible leaders within Affiliate & Partnership marketing. Join us as we navigate the constantly evolving landscape of affiliate marketing, and learn how to capitalise on the growth opportunities within your program. Stay tuned! #getwiththeprogram #podcast #affiliatemarketing #partnerships

We're attending Affiliate Huddle 2023! 🥳 🚄 Team Silverbean is heading down to Brighton on the 19th of April for the annual Affiliate Huddle. We're super excited to catch up with publishers, form new relationships and share our knowledge alongside our peers. If you're attending, make sure to say hello to Liam Goodfellow, Nicholas Yates, Daniel Webb, Claudia Codling and Charlotte Nunnerley! If you'd like to arrange a chat with us prior to the event, you can do so below! 👋 https://www.silverbean.com/affiliate-huddle/ #AffiliateHuddle2023 #Affiliatemarketing

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Silverbean are the experts in digital optimisation. Since 2002, we have developed our service offering to provide intelligent and advanced digital marketing strategies for our clients. We work with ambitious businesses that want to grow and maximise the digital opportunities available to them. We work with an array of clients from a wide range of sectors, sometimes internationally, so we understand diverse markets and create unique solutions to suit the needs and goals of each individual client. The experts behind the delivery of every Silverbean campaign, are a group of skilled, motivated and dedicated people who inspire the agency to be better every day. With over a decade of valuable and varied industry experience, we know how to spot a good egg and we’re incredibly proud of the people who make our business what it is. We invest in brilliant individuals who aren't scared to bring innovative ideas to the table, ask questions and challenge the conventional.