01/09/2024
I Loves The 'Diff has turned 15! Yep, we began way back in '09 when we were younger and wilder. This is one of my favourite Roath pics. From 2012
I Loves The 'Diff celebrates the Welsh capital in a way nobody's done before (just check out the Cardiff Bus Song!).
Cardiff
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I Loves The 'Diff celebrates the Welsh capital in a way nobody's done before. This multi award winning cult brand, which has been havin’ a laff on the Taff since 2009, is for anyone with a passion for Cardiff, or the 'Diff as some of us affectionately call this great little city. It’s inclusive – if you gets it, you’re in the clwb.
Some of our products, such as the Cardiff Heart, and Cardiffornia brand, are inspired by the Welsh capital while others, like the Taffywood (Welshified film title) gifts tickle the great Welsh sense of humour. Our Taffywood gifts are sold in gift shops throughout Wales.
Bursting with great ideas, we’ve featured in all local and Welsh media, gone viral (in a good way), been featured on BBC’s The One Show (Cheers Drive t-shirt worn by Alex Jones), on Radio One with our famous Cardiff Bus Song, and on UK national telly (sadly derailed but very popular Cardiff Underground). We even created a TV show for Made In Cardiff TV celebrating Cardiff’s burger scene (it was lush – The Lansdowne pub won).
With a strong social media presence (64,000+ Twitter followers ain’t bad), we like to share what’s good about our hometown, and let people know what’s occurrin’. We also write a monthly Echo column.