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Skegness. SO much more! It has been said with some truth that Skegness rose to fame on a poster. John Hassall drew the picture in 1908. Text © John Byford.

The Jolly Fisherman Poster and its accompanying slogan is probably the most famous holiday advertisement ever drawn. It has been circulated hundreds of times in almost every newspaper in the land, and the dancing salt has been imitated by thousands of visitors. It had been commissioned by the Great Northern Railway Company and for this masterpiece he received twelve guineas. The “so bracing” sloga

n, of almost equal importance, is believed to have been the brainchild of an unknown member of the Railway Staff. The poster was first put on display at Easter time that same year in conjunction with a special three-shilling excursion from Kings Cross. The last of these trips ran on August Bank Holiday, 1913. Hassall, one of the greatest of all poster artists, drew many telling advertisements, but none so fine as the Jolly Fisherman. He visited Skegness only once in his life. That was in 1936 when the town which he had put on the map presented him with an illuminated address and “the freedom of the foreshore”

John Hassall said, “the reality of Skegness has eclipsed all my anticipation's. It is even more bracing and attractive than I had been led to expect”. Born in Deal, as a young man he twice tried, without success, to join the Army. In frustration he went off to Canada, and whilst there he turned his hand to sketching. Returning to England, he went on to Paris and Antwerp to study art, and the first pictures he sent to the Royal Academy were accepted. Hassall’s original masterpiece hangs in a place of honour in Skegness Town Hall. It was formally given to the town by British Railways, along with the copyright in 1966.

31/12/2024

❤️💚💙💜🩷🧡💛🤎🩵

22/12/2024

Meet Freddie!

Five-month-old Freddie lights up with joy as he meets Santa for the very first time at the Hildreds Centre in Skegness.

Captured yesterday, this heartwarming moment kicks off what promises to be a magical Christmas season for Freddie and his family.

GO Skegness ❤️

17/12/2024

Another stunning shot from Sunday’s gorgeous sunset 🩷💜

16/12/2024

Yesterday‘s stunning sunset in Skegness 🩷💜

Photo: John Byford 📸

12/12/2024

The sun made an appearance today - briefly, but it was a pleasant sight! 💛

10/12/2024

We ❤️ Skegness

09/12/2024

At least the sun decided to make an appearance this morning! There are still a few puddles though 🙂

08/12/2024

Skegness is so bracing today! 🙂 Storm Darragh - GO Skegness

05/12/2024

❤️ Skegness

03/12/2024

Every day, the coast comes alive with its own special magic! 🧡

29/11/2024

This morning’s beautiful sky - ❤️ SKG!

28/11/2024

This morning’s beautiful sunrise in

24/11/2024

A lovely photo taken at Seacroft Skegness of the recent frosty weather

Photo: John Byford

23/11/2024

❤️❤️❤️

22/11/2024

A frosty start to the day 🥶

21/11/2024

A cold but very beautiful morning here in Skegness 🥶❤️

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