28/04/2023
With the capability at JWA to supply parts to a wide variety of markets, we are always endeavouring to find new customers and opportunities. This often takes the form of attending ‘networking’ events, a good way of keeping our name at the forefront of potential clients minds, so that even if they don’t have an immediate need for our specialist skills, we will be the first call as and when they do!
Last week saw us attend two such events, both organised through our membership of the Motorsport industry Association, and therefore on this occasion concentrating on our traditional core markets of motorsport and niche automotive. The first was held at MOOG in Tewksbury, a market leading company in motion control sensors and systems. A tour of their factory was included alongside an open Industry forum, which is always useful to discuss a lot of the common challenges faced by similar companies and generally keep an ear to the ground and up to date with any industry developments. As with all these type of events, it is difficult to gauge which contacts may develop into potential business leads, and it is certainly the case that often the most innocuous conversations can lead to excellent opportunities! With a similar history in motorsport supply to JWA, MOOG’s state of the art facility contained numerous reminders of this, not least the 1999 Stewart-Ford F1 car pictured, driven that season by Johnny Herbert and Rubens Barrichello, with Herbert winning the European Grand Prix.
A freezing cold and wet Donington, venue for the latest round of the BTCC, provided slightly less comfortable conditions for the second networking event of the week, however the hospitality of the Toyota Gazoo Racing Team, more than made up for it. JWA are already fortunate enough to count current BTCC teams as customers, but welcomed the opportunity to expand that. Despite the weather, the relaxed atmosphere and unhindered access to all of the pit area and teams garages as they prepared for the weekends races, was a great opportunity to meet with the relevant team members and impress on them the unrivalled quality of JWA’s supply capabilities! Some very useful contacts were made and reinforced, which hopefully will also develop into new business.
All in all a busy but enjoyable week and with the NEC trade shows on the horizon, there is certainly no peace for the wicked! 😜