20/06/2025
This absolute belter sums up why we don't take part in any industry awards 😂
For most industry awards you have to:
👉 nominate yourself
💰 then pay to attend the event
💰 then pay to use the award that you've 'won' in any of your promotional material.
🤝Often big businesses will 'buy a table' at industry awards events and then invite along people they'd like to keep sweet eg brand reps, influencers, suppliers etc.
🏆I do understand why businesses enter them though. Put a 'gold medal winner'🥇 sticker on a bottle of wine and 100% I'm getting sucked into buying that bottle over the one that doesn't have a sticker!! 😆 So awards =sales, even if the award = nonsense!!
Anyhoo, this Calmac one gave us a right chuckle after a week of incomprehensible messaging from them about bookings but I'm sure there are some genuinely really good award schemes out there, feel free nominate us if you find one.😆😜
🎉 We’ve won! 🎉
CalMac is proud to have taken home the ‘Excellence in Travel Information and Marketing’ award at the Scottish Transport Awards last night in Glasgow! 🏆
Our winning campaign, ‘Every Journey Starts a Story’, was up against some tough competition from Transform Scotland, Stagecoach, Edinburgh Trams and First Bus – so this recognition means the world to us.
📺 The campaign featured TV, outdoor, press and digital adverts – all created using real photos and videos from our amazing customers and delivered some fantastic results:
✅ Bookings up by 5.8%
✅ Brand reputation improved by 21.4%
✅ Brand knowledge in Scotland rose by 19.9%
This award follows our recent Bronze win at the Marketing Society STAR Awards in the Advertising category.
A big thank you to everyone who contributed, supported, and shared their stories with us. 💙