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When in Rome Wine

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United Kingdom
Stroud
When in Rome Wine

B Corp™
Producing award-winning Italian wines with the lowest possible climate impact 🌍🍇 Many of us in the UK associate boxed wine with cheap plonk.
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It’s not that different in Italy. Most Italian city dwellers still buy their wine in bottles. But in the Italian countryside things are different. Country folk like to visit their local winery with a refillable container – fill it with wine, take it home, decant and enjoy. It’s how Italian families have been enjoying their wine for centuries. Our wine experts Andrea and Lorenzo own two wine stores

in Milan. Both sell bottles. But more and more of their customers are doing things the rural way. Buying their wine in boxes or refillable bottles. Boxed wine is fast becoming the way to enjoy a glass of vino in this country. Some of London’s top wineries now serve quality wine straight from the box – and one forward-thinking bar has even banished the bottle altogether. Isn’t it time you enjoyed a small piece of dolce vita for yourself?

18/10/2024

The perfect pour for pizza night, pasta night… any night, really. 🍝🍕”
No matter what’s on the menu, our Primitivo is here to bring a taste of Italy to your table. With its rich, jammy notes, it’s the ideal pairing for hearty pasta dishes, wood-fired pizza, or just a quiet night in.

Head to the link in our bio to buy yours 👉

04/10/2024

Friday night pizza and a can of When in Rome wine—now that’s a nice slice of the good life! 🍕🍷

4 for 3 at and . Head to the link in our bio to stock up 👉

29/09/2024

At When in Rome, we want to bring a true taste of Italy to you—enjoying wine just as the Italians do. The result? Authentic, high-quality Italian wines that are truly delicious. 🍷🇮🇹

But don’t just take our word for it—our customers agree!

You can find us at , , and , making it easy to bring a little slice of Italy to your table. 🙌🍇

Check out what our lovely customers have to say about our canned wines! ✨

14/09/2024

OK, so the heating’s on, but we’ve just thrown on an extra jumper to catch some autumn sunshine! ☀️ A cozy picnic with a bottle of When in Rome Pinot Grigio makes for the perfect chilled afternoon. Simple, delicious, and perfect for these crisp days. Cin cin!

Available to buy at . Head to the link in our bio 👉

31/08/2024

Soaking up the last days of summer with a laid-back picnic and a few chilled cans of 🍷☀️

There’s nothing like a sunny day with friends, good food, and a touch of Italian dolce vita in every sip.

Have you seen our latest competition? You could win an outdoor movie night experience in a stunning location, courtesy of .🎬

🧺 Pack your picnic, and we’ll provide your favourite When in Rome wine.🍷Head to the grid to enter!🤞🍀

16/08/2024

🌟 Big News: Our best-selling Pinot Grigio has just joined our stunning collection of Italian wines in the world’s first paper bottle! ✨
We’re committed to bringing the joy of Italian wine to you while caring for the planet. That’s why we’re thrilled to offer our Pinot Grigio—already a favourite in cans at , , , and —in this innovative, eco-friendly packaging. 🍇🇮🇹

Now available at Sainsbury’s! Cin cin!

Head to the link in our bio buy yours 👉

17/06/2024

If your office doesn't look like this at 17:01 today, you're working in the wrong office! Rosé season has arrived.

Our gorgeous, pale Rosé with a sherbet tickle available in cans at , , on and served at on EU flights from LHR and LGW

07/05/2024

🥂 OMG. Your favourite Italian white wine, in two different low carbon formats, both on special offer in at the same time!

🥫 WiR Pecorino in a 187ml Can. 4x less CO2 than a single use glass bottle. Now on permanent multi-save offer: buy 4 cans of any wine or RTD cocktail and get the cheapest free

🍾 WiR Pecorino in a 750ml Paper Bottle. 6x less CO2 than a single use glass bottle. Reduced from £10.50 to £9 until 14th May

💚 Either way, you can choose to save money AND carbon emissions with Challenger(s) brand When in Rome!

16/04/2024

🥂 You're looking at the wine of the week! Our gorgeous Pecorino

💚 Big thank you to for her tireless support of quality wines in low carbon packaging

🛒 Available across the UK at and on

20/02/2024

Shout out to for their beautiful One Dress, a unique piece of textile art (right) supporting the work of , and to for ensuring the wine served at the launch evening was sustainable too 💚🥂

12/01/2024

For those aiming for a dry January, we stand by you with our moral support ❤️ 🙌

If Veganuary is your style we have a more practical, year-round solution!

Did you know many wines use animal based processing aids in their production?

We choose a vegan approach, not only for the ethical standards but also because it has a lower environmental impact. 100% of our wines are vegan friendly 💚🌍

Find us in and many more locations, or visit our website www.wheninromewine.com

11/12/2023

For those lucky enough to be jetting off with British Airways this festive season, remember you can pre-order festive snacks for your flight at https://highlifeshop.com/cafe

Turkey Feast sandwich with a glass of our chocolatey, velvetey Primitivo? 🍷🍗

Merry Christmas!

08/12/2023

'Tis the season to be (moderately) Jolly!

Canned wine is for all year round, not just for Christmas. But it also makes sense at Christmas. Sekko, for when you want to offer a neighbour just one delicious glass of sparkles, without opening a whole bottle, or Primitivo, when just one person at the table wants a glass of a robust festive red, but everyone else is drinking white.

You can pick up our beautiful, eco-friendly cans from the following UK stockists:

, who stock the whole range and where they're currently on special offer, any 4 for £12, right up until 27th Dec

, where our Rosato, Pinot Grigio and Pecorino are on a permanent multi-save offer

, who sell our Pecorino and Pinot Grigio cans alongside our paper bottle range at CRAZY PRICES until 12th Dec

29/11/2023

The timing is INSANE! Fill your boots, or rather your stockings, with our delicious wines currently on promo at our UK retail partners:

🎅Paper bottles currently £9 instead of £10.50 at

🎅BiBs currently £21.99 instead of £26.99 at

🎅£2 off paper bottles and 4 cans for just £12 at

26/11/2023

UK politicians of all colours are on board with our mission to decarbonise the wine industry, but watching enjoy our Pecorino takes the (vegan) biscuit!

Absolutely delicious and with a climate impact up to 50% lower than wine in single use glass bottles, our Pecorino is available on and at 🥂

22/11/2023

🥂 Our beautiful Sekko. Delicious, sustainable sparkling wine has never looked so Seksy. And now it's been nominated for a prestigious award by in the "best eco-friendly market launch" category

💖 This gorgeous can of sustainable sparkles is currently on special offer at : 2 for £6 until 28/11/2023

Photo credit to Hexe Digital

04/08/2023

Off to a festival but glass not allowed? Don’t worry we got you covered 😎

Our award-winning Pecorino paper bottle wine made from recycled paperboard, is perfect picnics, camping, festivals or consoling best friends who didn’t get that back-stage pass 😭

Available at (links in bio)

21/07/2023

🍇Buckle up for some BIG NEWS!

Today marks the first day our beautiful Pinot Grigio and Primitivo craft wines take to the sky and are now being served at British Airways High Life Café, serving flights all over Europe.

🛫We can’t wait to see our wines being enjoyed at 35,000 feet, but alas we are working all summer…

Got a European flight booked on BA this summer? We have a challenge for you!

Take a selfie whilst enjoying a can of When in Rome on your flight and tag us, and you’ll be entered into a draw to win a case of Pinot Grigio and Primitivo craft wines. 
Challenged accepted? 😜

Salute! 🥂

Terms and conditions apply. One winner will be chosen randomly and contacted directly by . Mainland UK only. Entrants must be aged 18+. Competition closes on 15th September 2023. Multiple entries allowed. No cash alternatives. This competition is not endorsed or sponsored by the BA Highlife shop, Instagram or Meta. Please do as the Romans do and drink responsibly.

Address

Studio 1, Halliday's Mill
Stroud
GL68NR

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://www.wheninromewine.com/

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Videos

We're very excited to announce ourlatest #crowdfunding round is now live and open for investment on Crowdcube 🎉 https://lnkd.in/eK4SRVmz Over 71 of our priority investors, including ALL of our original lead investors, have invested so far and we have already hit 63% of our target. Why join them? 📈 Revenue has grown 5x in the last 4 years to over £1m in 2021 💸 Backed by Midven, part of impact-led VC fund Future Planet Capital 🛒 Sold in Waitrose, Ocado, Amazon and set to launch in Sainsbury’s in 2023 🚢 Exporting to Canada, Norway, Hong Kong. Plans in place for export to Taiwan and Japan It's time to join us on our mission to build a leading global brand and decarbonise the wine industry. You can invest and join our growth story from as little as £12. Capital at risk.

Ever dreamt about owning a piece of a sustainable Italian wine brand? 🍷 🚨OUR CROWDFUNDING PRE-REGISTRATION IS OPEN SO NOW YOU CAN! 🚨 Register your interest via the following link https://www.crowdcube.com/pre-reg/when-in-rome-wine-ltd 2022 has been a HUGE year for When in Rome, we launched the world’s first paper wine bottle and become the first UK wine brand to publish the climate impact of our products on the consumer packaging, entered new export markets: our products are now on sale in Canada, Norway, Iceland, Taiwan and Hong Kong and hired an industry-beating team with the skills and ambition to grow WiR into a leading global sustainable wine brand. By registering your interest, you’re not committing to anything. You’ll be the first to hear when our campaign goes live and get all our campaign updates direct to your inbox. Know anyone who may be interested in investing? Tag them in the comments below. Capital at Risk. #wheninromewine #crowdfunding #crowdcube Crowdcube #crowdfund #equitycrowdfunding #smallbusinessuk #startuplife #startups #lowcarbondrinking #sustainablewine #wheninrome

We have some BIG news 🥳

🚨 NEW PRODUCT ALERT 🚨 Have you ever been in a position where you just don’t know which Italian wine you want? Well, we’re here to solve that dilemma with our all new MIXED TASTING PACK! 😁 Posted straight through your letter box the taster pack includes not just one… but SIX different wines for you to enjoy, including Grillo Organic, Pinot Grigio, Greco, Merlot, Montepulciano and Nero D’Avola - all in a perfect 100ml sachet either for sharing, or to enjoy on your own ☺️ Now available to buy on our website , Salute! 🥳 https://www.wheninromewine.com/products/mixed-tasting-pack-6-x-100ml #BoxWineRevolution #LowCarbonDrinking #SustainableWine #WhenInRomeWine #ItalianWine #WineSocial #WineLovers #AltFormatWine #Bibwine #RethinkingWineDrinking #TastingPack

Anyone for a festive sangria? 🍷 Here’s a delicious way to create something a bit lighter this festive season, it’s super easy to make with a fun twist on a traditional mulled wine, the fun twist being we are using @schofe Nero Di Troia red wine which is full of red fruit and spices! This recipe is perfect for parties or as a pick-me-up after Christmas Dinner! Here’s our recipe to follow at home and make your own 🍹 ❇️ 3 large glasses of Nero Di Troia ❇️ 1 generous measure of Brandy ❇️ 1/2 cup of pomegranate ❇️ 1 lemon sliced ❇️ 1 orange sliced ❇️ 1 apple sliced ❇️ 1/3 cup Pomegranate seeds ❇️ 2 sticks of cinnamon ❇️ 3 Dehydrated oranges ❇️ 2 or 3 star anise ❇️ 2 or 3 cloves ❇️ 1 heaped teaspoon of brown sugar ❇️ Lemonade or 7 up to taste (optional) ❇️ Granulated white sugar to dress your glass Head over to http://www.wheninrome.com to grab a box and make yours! Buon Natale! 🥂

Get 25% off when you buy 3 or more box wines 📦🍷🌍 We’re on a mission to reduce the carbon footprint of the wine industry by providing you, the wine lover with premium quality Italian craft wine, sold in eco-friendly alt-format packaging, minimising our impact on the environment. For a limited time only, we are offering 25% off all our bag in box wines when you buy 3 or more. Here’s why we believe our box wine is the better way to enjoy wine - 🍇 Locally sourced wine from independent producers 📦 2.25L box = 3 bottles 👌 Stays fresh up to 6 weeks after opening 🌱 Bag in box packaging produces x10 less C02 than glass bottles 🌍 Because enjoying premium wine shouldn’t cost the earth! Terms and Conditions - The offer is subject to availability and only available on www.wheninromewine.com. Discount is applicable to bag in box wine only and will be automatically applied at checkout. Offer valid from November 24th until November 29th 2021. The offer and discount is not exchangeable for cash and is non-transferable. Returned items will be refunded at the discounted price paid. This does not affect your statutory rights. When in Rome reserves the right to (i) cancel this offer at any time; (ii) cancel or refuse any individual's benefit from it; (iii) amend these terms and conditions, including the end date.

Did you know the UK wine market is worth over £10B in the UK but is mature and barely growing... But the UK bag in box wine market grew by 40% in 2020 to £500M but this still only represents 5% of the market 🧐 However, whilst the UK Bag in Box market is growing quickly, we are well behind our peers with Bag in Box representing 38% of the French wine market and over 50% of Sweden's wine market! When in Rome are on a mission to change this and we'd love for you to be part of that mission. Here's why we are seeking a crowdfunding investment. 🔸 Invest in new hires for our Sales and Marketing Teams and drive greater brand awareness in key markets 🔸 Increase our product offering with exciting New Product Development and expand our Distribution Channels 🔸 Become the leading alt-format wine brand globally Head over to our crowdfunding page to find out more and pre-register for no obligation early access and updates - links in bio! 👆 Capital at risk.

WE’RE CROWD FUNDING! Our first public round of investment is now live on @crowdcube 🥳 What's more we are AMAZED by the response we have had from the When in Rome community, with over 70% of our target pledged with-in the first 24 hours! ❤️ If you haven't already, you can check-out our crowdfunding campaign by following the links in our bio. Did we mention there are rewards for everybody that invests 🍷 Capital at risk. #BoxWineRevolution #LowCarbonDrinking #SustainableWine #Crowdfunding #Crowdfund #CrowdfundingCampaign #Crowdcube #CrowdcubeInvestors #Investing #WhenInRomeWine #Winestagram #WineSocial #WineLovers #AltFormatWine #Bibwine #Vino

Did you know the UK wine market is worth over £10B but is mature and barely growing... However, the UK Box wine market grew by 40% in 2020 to £500M! But this still only represents 5% of the market. And we still have a long way to go to catch up with other major wine markets, with Bag in Box representing 38% of the French wine market and over 50% of the Swedish wine market. When in Rome are on a mission to change this and we'd love for you to be part of that mission. 🌱📦🍷 Head over to our crowdfunding page to find out more and pre-register for no obligation early access and updates. https://www.wheninromewine.com/pages/invest Capital at risk.

To celebrate a short week, the beginning of September (Did somebody say the big C word?) and the launch of our new Canned Wine range - we are giving you 20% off all our x3 250ml Canned Wine Multipacks 👀 🌞 We decided to treat you this September. Not for a few hours, or days, but the whole entire month. Discount automatic added at check-out - Salute! 🍷

🚨GIVEAWAY TIME🚨 We couldn't let the Summer bank holiday go without treating YOU 🍷 Today we’re launching not just one, but two brand new canned wines! A light and fruity Merlot and a pale and delicate Rosato to add to our crisp and refreshing Greco in a can. You heard, Red, White and Rosé wine that can be enjoyed on the go and in eco-friendly packaging (Can we get a OH YEAH, OH YEAH?). The best bit? We want you to win a FRIDGE THAT IS FULLY STOCKED. WE REPEAT. A FRIDGE THAT IS FULLY STOCKED. 24 CANS OF VEGAN FRIENDLY WINE. WORTH £250.00 🍷 All you've got to do: ✨ Like This Post ✨ Follow @wheninromewine ✨ Tag who you'd share your Italian Craft Wine with below. ✨ No limit on entries. Tag as many friends as you'd like! One winner will be picked at random. Giveaway closes on Monday 13th September 2021 at 9am and the winner will be announced that day. UK only and must be 18+ to enter. This giveaway is not endorsed, sponsored or otherwise related to Instagram. By entering, you give us permission to announce your profile if you win. Winner will receive 8 cans of each individual wine variety. No cash prize alternative.