Swiftly Does It - Social Media & Marketing Consultant

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Swiftly Does It - Social Media & Marketing Consultant

My expertise lies in creating comprehensive marketing strategies that capture the attention of potential guests and increase brand visibility.
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We offer a range of business support services, such as social media management, marketing management, project management, event management, other executive assistant services and more! I am a passionate and results-driven Holiday Let Marketing Consultant, specializing in helping property owners and managers maximize their revenue and bookings. With a deep understanding of the holiday rental market

and a strategic approach, I provide tailored solutions that drive business growth and enhance guest experiences. Through careful market analysis, I identify target audiences, develop compelling messaging, and implement effective promotional campaigns across various channels. From optimizing property listings on popular booking platforms to leveraging social media and email marketing, I ensure properties stand out from the competition and attract a steady stream of bookings. Having worked with a diverse range of clients, including individual property owners, property management companies, and vacation rental agencies, I understand the unique challenges they face in this highly competitive industry. I offer personalized consultations, where I conduct thorough property audits, identify areas for improvement, and provide actionable recommendations to maximize profitability and occupancy rates. Additionally, I stay abreast of the latest industry trends, technology advancements, and best practices, enabling me to provide innovative and cutting-edge solutions to my clients. Whether it's implementing dynamic pricing strategies, utilizing data analytics to optimize marketing efforts, or adopting new technologies to enhance guest experiences, I am committed to staying ahead of the curve and delivering exceptional results. My approach is collaborative and client-centric, as I believe in building strong, long-term partnerships. By truly understanding my clients' goals and aspirations, I am able to tailor my services to their unique needs, ensuring a highly personalized and effective approach. If you are seeking a dedicated and knowledgeable Holiday Let Marketing Consultant who can help you unlock the full potential of your property and drive business growth, let's connect. Together, we can take your holiday rental business to new heights and achieve remarkable success.

05/09/2024

This isn't what I set out to do but life changed and I am glad it did!

When I first took the plunge into self-employment over 10 years ago I started out by owning my own estate agency, which was great, I had done it for 7 years for someone else but I was underappreciated and demoted when I had my first child, because apparently part timers can't be managers! So I thought fine I can do this myself and I did, but then I had my second child and trying to raise two children under 3 whilst working 40 plus hours a week is extremely hard and I landed myself in hospital.

It was at this point I thought what can I do that is flexible round the children but still working closely with what I love.......property. This is when someone suggested I become a virtual assistant working with property companies, so I did! And for the first year that is pretty much what I did but from the second year my role started to adapt, I started working with clients who owned holiday lets and serviced accommodation so I became more of a property manager than a VA, and from there I was then asked to do the marketing too which led on to social media and other forms of online marketing. Something I had never really done.

So even though I was at uni as well at this point training to be a psychologist I also put myself through every course I could find on social media too, and from there I migrated to become a social media and marketing manager (whilst also still managing properties), and here I am today loving what I do even though it wasn't the initial plan.

Lots can change in 10 years and my role, skills, knowledge, and experience certainly did. It wasn't the original dream but it certainly is now the dream, and I am so glad I took the plunge even when my partner and family all said I was mad to leave employment with two young children relying on me.

The best advice I can give is to believe in yourself even if no one else at the time does! With hard work and determination you will get there!

How did you end up doing what you do?

04/09/2024

People ask me what was the point in training to be a psychologist if you don't use it......

But the fact is I use it everyday!

Psychology plays a crucial role in marketing and social media by helping brands understand consumer behaviour, motivations, and decision-making processes, and at its core, psychology allows marketers to tap into the emotions, needs, and desires of their target audience, making their messages more compelling and effective.

So for myself and my clients I use my psych knowledge to understand consumer behaviour, using psychological principles it helps me understand why people make certain choices. For example, the concept of social proof, where individuals look to others for guidance, is often used in social media by displaying customer testimonials, reviews, and user-generated content. This builds trust and influences potential customers to follow suit.

It also helps me decide what content to create such as emotion-driven content. I find people tend to engage with content that evokes strong emotions, and by leveraging psychological insights, I can create content that resonates emotionally—whether it’s joy, nostalgia, or empathy—leading to higher engagement rates and sharing on social media platforms.

I can also use behavioural targeting and personalisation because my psychology training helps me understand the unique preferences and pain points of different segments of mine or my clients audience. This knowledge allows for more personalised marketing strategies, such as targeted ads and customised content that speaks directly to individual needs and desires, improving the likelihood of conversion of that audience to a customer.

I have learnt about colour psychology and visual appeal, so I know colours and visual elements can evoke specific feelings and associations. For example, red can create a sense of urgency, while blue is often associated with trust and calm. Understanding these psychological effects allows me to design visuals and layouts that attract attention and elicit desired emotional responses on social media.

I can be pretty persuasive! By using psychological principles such as scarcity ("limited-time offer") and reciprocity ("free trial") these can be pretty powerful tools in crafting marketing messages that persuade and motivate action. These tactics play into human instincts and can significantly enhance the effectiveness of marketing campaigns.

I believe it is vital to create a community and engagement. On social media, building a sense of community and belonging is vital, and psychological insights into social identity and group dynamics help me create campaigns that foster a sense of connection among followers, encouraging them to engage more actively with mine, or my clients brand.

So when people say that basically my studies were a waste I don't believe so, I believe integrating psychology into marketing and social media strategies is not just relevant—it’s essential. It helps brands create deeper connections with their audience, drive engagement, and ultimately, achieve better business outcomes, and by understanding the human mind, I can can craft more impactful campaigns that resonate on a personal level, ensuring that their message is not only seen but also felt and acted upon.

If you would like to work with a social media manager who sort of knows her stuff give me a shout 😜

31/08/2024

🌟 One question I always ask my clients is how are you unique?

And if you feel your not unique what can you do to make yourself, your service, or what you offer unique?

Because in an ever-growing market like the holiday let industry, standing out is no longer just an advantage - it’s a necessity. 🏡✨

With countless options for guests to choose from, especially in tourist destinations like York, what makes your property memorable? Is it the unique design, the local experiences you offer, or perhaps the exceptional hospitality that turns a stay into an unforgettable experience?

The key is to differentiate, not just in what you provide, but in how you make your guests feel. 💫

Standing out doesn’t just attract guests; it builds loyalty and turns one-time visitors into repeat customers. By offering something distinct—whether it’s a personalised welcome, added extras like lovely welcome gifts, a curated local guide, or even eco-friendly amenities—you create lasting impressions that travel far beyond the duration of their stay.

In a market flooded with choices - dare to be different! Embrace creativity, exceed expectations, and make your holiday lets not just places to stay, but destinations in themselves. 🌍🏡

Need some help in finding out what you could do to be different....give me a shout ❤️

11/05/2024

We all know social media and marketing are a must when it comes to our business but many simply don’t have the time to keep up the consistency with it!

That’s where I come in! I can do from as little as auditing and giving you a strategy right through to fully running your business and/or personal accounts.

Want to have some time back? Give me a shout! 🤩

09/05/2024

This was one of the best quotes I read not so long back! And it’s what gave me the courage to keep going with videos. I’m no expert on talking on a live or video, I literally am a Yorkshire girl who says it how it is, but the fear I felt everytime was in the pit of my stomach. So what did I do? I started doing live and video book reviews for my book club and bit by bit I got past the nausea and the thousands of erms. Don’t get me wrong I’m no means polished I keep it real but I no longer fear the camera ☺️ so my advice keep doing it bit by bit!

07/05/2024

If you don’t know who your target audience is or what they like you are most likely making your life harder!

Just throwing content out there with no idea who you want to see it or if they even want to see it is a complete waste of your time and energy.

So get your target audience clear in your head and then do research to find out what they like, engage with, and want to see ❤️

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Follow me for more social media tips

The down to earth Yorkshire lass keeping social media nice and simple 😘

29/04/2024

I can't help it........I'm gutted‼️‼️

The first time in a while I have been excited about a new update on Instagram and it's getting the axe! Flipside I thought would be a great way to have your personal and work profile working in unison so to speak. Pop a nice personal post on click the flip and pop a work post on whilst still linked to your own personal profile. It may seem a silly thing to create but personally I thought it would be spot on.

Anyone else meh about it going on the 24th of May?

24/04/2024

The TikTok ban is looking more and more likely in the US! 😲

Is this going to affect you and if so do you have a back up plan? ‼️

I do wonder if more countries will follow if the ban goes ahead in America 🌎

Love to know your thoughts.....personally I am just starting to enjoy the platform so if the ban comes to the UK I might actually be gutted 😏

23/04/2024

Most big brands have content pillars! 🏛️

Content pillars are topics and themes around which you build your content, and using these pillars a great strategy for small businesses to use too.

The main 4 to think about using on social media are - Competitor differentiation, company values, champion a product, and industry challenges.

Company differentiation is what makes your product or service different from a competitor, such as the quality or the materials used, or the delivery of a specific service.

Company values are something you should know or figure out pretty early on. What do you stand for? What drives your company? 🚙

Champion a product....become known for that product or service, such as McDonalds and their Big Mac, or Apple and their IPhone, and so on. 🍔

Industry challenges are a great way to showcase what challenges your company are taking on, and what your doing to help, or give back. For example, are you using eco-friendly products, or processes to help with the climate crisis. 🌎

Need help putting a strategy together give me shout 📣

20/04/2024

My mum, little sister, and myself are having a much needed break away so I’m going to be quiet on here for next few days but will be back with your social media updates on Tuesday! Bye for now guys 🖖🏻

18/04/2024

'Stories are the single most powerful weapon any leader can arm themselves with - they are the currency of humanity. Those who tell captivating, inspiring, emotional stories rule the world' - Steven Bartlett

So, picture this.....you're scrolling through your feed, right? What makes you stop and actually pay attention to a post? Cool visuals? Selfies? What is it that really grabs you? 9/10 with people it is a story! 📖🎉

Think about it – stories have been around forever, they are how we connect, how we make sense of the world, and how we remember stuff. And guess what? Your brand can tap into that power too!

Here’s the deal: People don’t just buy products or services. They buy into experiences, emotions, and values. And what better way to convey all of that than through a good ol’ story? 💭✨

When you share stories on social media, you’re not just selling stuff. You’re inviting people into your world. You’re showing them what you’re all about – your journey, your values, your WHY. And that’s what builds real connections. 🤝💕

Plus, stories are way more memorable than straight-up ads or boring product listings. They stick in people’s minds, they spark conversations, and they make your brand stand out in a world where everyone is fighting for a spot.✨

Oh, and let’s not forget the power of emotions! Stories have this amazing ability to tug at heartstrings, make people laugh, or even shed a tear. And when people feel something, they’re way more likely to engage with your brand and remember it down the line. 🎭❤️

So yeah, if you’re not storytelling on social media yet, why not?! Whether it’s sharing behind-the-scenes peeks, customer success stories, or even just your brand’s quirky personality – get creative, get authentic, and start sharing those stories! 🚀✨

Need help getting your socials rolling? Drop me a DM anytime!

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Your straight talking, down to earth, says it how it is Yorkshire Gal just here to help you smash the ever changing world of social media 🤠💞

16/04/2024

This was one of the highlights for me last year! I got to hold this magnificent guy from the centre at an event I got to oversee at my clients The event was run by and with a bunch of lovely York business owners attending. If you need a location to hold business meetings or events please do get in touch as I can help you not only organise the space but with the planning too 😊

30/03/2024

So LinkedIn has always been that little bit different to the other platforms with it's very business like vibe but.....

they are now looking at having a TikTok like video feed! 🤔

Personally I don't want them to do this. I like that they aren't like the other platforms. I mean surely it is pointless having all platforms the same?!

Anyway it will be interesting to see whether it takes off! What are your thoughts? I would love to know 🤗

28/03/2024

LinkedIn are now rolling out Company Page messaging to all Brands‼️

They initially launched this feature to just some company pages last June, but now they have confirmed that this week they will be rolling it out to all businesses. This will enable people to get in touch with your business instead. To enable (or disable) this you need to head to your inbox settings. Any admins of the page will be able to see messages that come to the company alongside their personal profile messages, and here they will also be able to assign different conversation topics to sort the messages, making them easier to manage! 📩

They have also said they are partnering with various third parties to facilitate the company messaging via social media management tools (such as Hootsuite) too! 🛠️

What do you think to this move? Will it be worth it? Or don't see the point?

21/03/2024

🚨🚨 UPDATES 🚨🚨

Normally I’m read the latest social media updates and I’m a bit like hmmmm what’s the point of this one, but…..

This time I’m quite excited about a few of the things in the pipeline!

So here goes;

🎬 Instagram to do try out longer reels! (Thank god! 🙈)

🎮 LinkedIn to look at adding puzzle games into the feed! (This one shocked me…aren’t the all about business?)

🎠 Instagram to allow more then 10 pics on a carousel

📸 TikTok photos is on the horizon…..(so going after Instagram than 🥊)

🗂️ Instagram to allow files to be added to DM’s (I’m glad about this)

🎞️ Instagram to add reel spin feature so you can remix your reels with different audio and text

Are any of this exciting for you? And what do you think to LinkedIn having games? 😳

10/03/2024

Happy Mothers Day to all the wonderful mums in the world! 💐

29/02/2024

I’ve only had the honour of working with this fantastic client for 8 weeks so far but in that time we have already got the account to 1000 followers and the traction keeps on going! I’m looking forward to seeing this company go from strength to strength and to share their journey with them! 💪🏻

26/02/2024

Today was a hard day!

After a lot of emotional stuff recently I think my head actually just decided to switch off. Normally Mondays are one of my busiest days as I have to deal with catching up on anything not picked up at the weekend but today I stepped back and slowed down. I got the vital stuff done for my clients but instead of hitting my to do list I put it away and went into my garden, and I just pottered around, not doing anything major as such but I knew if I pushed myself whilst feeling this way it would affect me more then just stepping away for a couple of hours.

Everyone gets overwhelm whether its mentally, emotionally, or physically at some point in their life but the key is to face it in the right way, for me it was shutting off from things for a couple of hours, for others it may be reading a book, heading to the beach, or simply laying and resting. What's this got to do with social media? Absolutely nothing but I am human and I think it is good to simply be myself sometimes 🙂

24/02/2024

Did you believe any of these myths?

Social media is a world full of conflicting information but there are some things that are simply not true and if there are people out there saying these things then ignore them, as there is plenty of evidence and statistics to show otherwise.

Hope you find my content helpful but as ever if there is anything in particular you do want me to cover let me know

Have a great weekend everyone 😀

23/02/2024

It’s a bit of an accolade I think when your client is coming to you to say they need to pay you more and not the other way round!

Yep I will accept that as a compliment! Damn sure I will! I work hard for my clients every day not just Monday to Friday, if they come to me with something urgent I will deal with it there and then if possible, if they need me to cover, or need advice, or have any other problems I am there if I can be.

Some people may say I am a slave to work for this but actually I don’t see it that way at all, I love what I do, and I love seeing my clients grow it’s almost like they are my companies, and that’s the way I approach all my work, as if they were mine because I wouldn’t expect any less if someone was working on or in my company.

There’s a few things I can never be accused of not being and that’s passionate, determined, and loyal to each and every client I have the pleasure of working with.

Anyway I’m ending the week on a high and after behaving all week on non alcoholic lager I am treating myself to a glass of wine and a movie once I tie up the weekends socials. What are you doing tonight? Work or pleasure?

22/02/2024

Are you a smaller business that doesn't have the time to work on your social media but you know you have to? Are you worried you don't have the budget to put towards your online growth?

That's where I can help! I specifically set out 9 years ago to help small businesses reach their online marketing goals, and by offering more budget friendly packages it means most companies, even if they are only a one man band, can afford to get the marketing they need!

Still not sure it's for you? Why not drop me a line and we can discuss your wants and needs! 😀

22/02/2024

LinkedIn is a great platform but there are certain ways that will get you noticed more.....

Cue the tips on how to create a good post on LinkedIn!

💟 Keep your posts concise
💟 Use bullet points
💟 Write your post the same way you talk
💟 Add an image or video
💟 Tag brands if you are talking about them
💟 Make it personal if you can
💟 Circle back to the main point of the post
💟 Ask a question at the end

Hope these help!

Do you use LinkedIn? How do you find it?

20/02/2024

Here are 5 tools you should consider when running your social media!

For content creation I always recommend 'Canva' because it is great to use for any level of experience in creation, plus it has lots of new AI features!

For scheduling this will depend on your budget but I use 'Sendible' which lets me have up to 30 accounts on it for around £80 a month, however there are free and cheaper ones out there.

I don't use a best time to post calculator anymore as I have enough stats from the years of doing this to know the best time for each of my clients but for anyone who doesn't know yet this is worth a try.

A link in bio tool is great as most people have more then one link that needs to be on there, I recommend Linktree.

The Instagram grid planner is a great way to really get creative with your Insta grid! Don't let anyone say you shouldn't make your profile look pretty 😀

Hope these are helpful. Want to Know more give me a holler!

17/02/2024

One for my lovely holiday let and serviced accommodation followers!

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Direct is best! Dont rely on companies such as Airbnb for your bookings. To encourage direct bookings you need to: ☑️ Send follow up emails after a guest stays ☑️ Check your bookings for repeat customers ☑️ Offer a direct booking discount ☑️ Make it easy to book through your website ☑️ Use plenty of marketing to push your website ☑️ Have a monthly or quarterly email campaign running! #directbookings #directisbest #directguests #holidaylets #servicedaccomodation #propertymanager #propertymarketer #ukproperty #airbnb #bookingcom #thirdparties #travelagents

Autumn vintage vibes? Yes please! 🍂🍁🥮🎃 #autumn #winter #autumnvibes #vintage #vintagevibes #storyideas #instagram #instagramstories #socialmediamanager #instagramhacks #stories #socialmedia #socialmediahacks #contentcreator #swiftlydoesitsocialmedia

Quick and simple can be just as good! 😊 #quickandsimple #easycontentideas #easycontent #timesavingtips #instagramhacks #contenthacks #contentcreator #storyideas #instagramstories #weekendvibes

A great way to create a nice looking story for your product this Winter! ❄️ #instagram #storyideas #instagramstories #socialmediamanager #reels #instagramhacks #stories #socialmedia #socialmediahacks #contentideas #contentcreator

Launching a new product?! Here is a creative way to let people know! 😁 #productlaunch #newproduct #storyideas #contentideas #reels #contentcreation #instagram #instagramhacks #creativecontent #swiftlydoesitsocialmedia #socialmediamanager

Another simple but creative way to promote your product on a reel or story! #reels #reelsinstagram #reelsvideo #stories #instagram #instagramstories #instagramreels #instahacks #instagramhacks #socialmediastrategy #videocontent #contentideas

It’s a beautiful Saturday morning and here is a quick and simple story for the weekend for you! 😘 #instagram #instagramstories #contentideas #contentcreator #reels #videoideas #storyideas #content #socialmedia #socialmediamanager #newstory

Another story idea just for you!!! ❤️ #instagram #instagramforbusiness #instagramhacks #instagramstories #storyideas #storyhacks #socialmediahacks #contentideas #contentideas #contentcreator

Another great way to create a reel or story for your product or service! #stories #storyideas #instagram #instagramstories #socialmediahacks #instagramhacks #instagramideas #reels #reelhacks #videocontent

I know the camera is scary to be in front of guys but people want to see you! They want to know the face or faces behind the business. Growing your community is all about connecting with your followers and potential customers so if they get to know more about you the more they will trust and relate to you! I can’t emphasise enough how important this is. Scared of doing videos? I got past my fear by starting with short book reviews on my book instagram page @talesandtipplesyork and yes it was terrible at first but my confidence grew and now I don’t mind jumping on and waffling on 😁 if you need help getting more reels on your page give me a shout #reels #videos #peoplebuypeople #knowliketrust #growyouraudience #growyourcommunity #bepersonable #behindthescenes #community #whoareyou #growyourbrand

'Stories are the single most powerful weapon any leader can arm themselves with - they are the currency of humanity. Those who tell captivating, inspiring, emotional stories rule the world' - Steven Bartlett So, picture this.....you're scrolling through your feed, right? What makes you stop and actually pay attention to a post? Cool visuals? Selfies? What is it that really grabs you? 9/10 with people it is a story! 📖🎉 Think about it – stories have been around forever, they are how we connect, how we make sense of the world, and how we remember stuff. And guess what? Your brand can tap into that power too! Here’s the deal: People don’t just buy products or services. They buy into experiences, emotions, and values. And what better way to convey all of that than through a good ol’ story? 💭✨ When you share stories on social media, you’re not just selling stuff. You’re inviting people into your world. You’re showing them what you’re all about – your journey, your values, your WHY. And that’s what builds real connections. 🤝💕 Plus, stories are way more memorable than straight-up ads or boring product listings. They stick in people’s minds, they spark conversations, and they make your brand stand out in a world where everyone is fighting for a spot.✨ Oh, and let’s not forget the power of emotions! Stories have this amazing ability to tug at heartstrings, make people laugh, or even shed a tear. And when people feel something, they’re way more likely to engage with your brand and remember it down the line. 🎭❤️ So yeah, if you’re not storytelling on social media yet, why not?! Whether it’s sharing behind-the-scenes peeks, customer success stories, or even just your brand’s quirky personality – get creative, get authentic, and start sharing those stories! 🚀✨ Need help getting your socials rolling? Drop me a DM anytime! -------------------------------------------------- Your straight talking, down to eart

Please forgive me! Life got in the way! 🙈 Ps. Watch my experiment post to know what on earth I’m on about 😂 #forgiveme #life #lifegotintheway #busylife #lifeofaworkingmom #sorry #experimentfail

Its experiment time! 👩‍🔬 I always get asked what is the best thing to do for growth, and if you google or YouTube that question you get so many mixed answers so let’s do a little test to see. I’m going to take 3 of the accounts I run on Instagram and run a 4 day experiment. One just posting content, one posting and engaging, and one just engaging to see which one achieves the best results. I will post the current stats on each in the comments of here and then do a results post on Tuesday morning. I will then do an experiment for Facebook and LinkedIn too! Looking forward to seeing the results! Apologies for my off the cuff style video….that’s just who I am a live in the moment Yorkshire lass 😝 #experiment #accountreach #accountgrowth #instagram #socialmediamanager #socialmediamarketing #socialmedia #accountmanagement #contentcreator #engagement #posting #socialmediaprobz

Every year I give back to something or someone that needs it! This year me and my business are raising funds for MacMillan cancer support by taking part in the scale the dales marathon walk on June the 29th. Anyone that knows me knows cancer has affected me, my family, and my friends so this cause is close to my heart and one I am passionate to raise funds for. Should you wish to support me in anyway you can donate via a link I can share with you or just by sending me some supportive or encouraging words as I get ready to face some of those cracking hills in the dales 😊 #macmillan #macmillancancersupport💚 #scalethedales #marathon #marathonwalk #kickcancersbutt #cancer #charity #charityfundraising #charityevent #fundraising #givingback

LinkedIn changes that are worth knowing! #linkedin #updates #algorithms #socialmedia #socualmediaupdates #keepingyouintheknow #swiftlydoesitsocialmedia #socialmediamanager #marketingmanager #york #yorkshire

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