Out of the Box

Out of the Box An independent communication agency that tries hard to remain true to its name no matter what. Story-telling is our business.

A proud member of the PROI Worldwide partnership. We have adopted a brand-centric, "channel agnostic" approach that utilizes various communication tools to best narrate and illustrate a brand's story. We don't believe in labels; advertising, PR, promotions, internal communication, websites, social media, all need to be woven into a seamless experience for the consumer. Each and every brand has a story to tell and the challenge is how to tell it in the most engaging and relevant way.

We celebrate victories as they should be celebrated whether it is a new business win or Panathinaikos winning their 7th ...
27/05/2024

We celebrate victories as they should be celebrated whether it is a new business win or Panathinaikos winning their 7th European Cup!
😉

Delighted to have won this pitch adding a new client and a new industry to our portfolio and starting a collaboration wi...
15/05/2024

Delighted to have won this pitch adding a new client and a new industry to our portfolio and starting a collaboration with a talented, inspiring team of Campeónes! Welcome to Out of the box Campeón Gaming!

06/04/2024

At L‘étape Greece race with client EY ZHN Greece

What better on a warm spring morning in the Peloponnese? Press officers for this year‘s L‘étape race, with our client ΕΥ...
06/04/2024

What better on a warm spring morning in the Peloponnese? Press officers for this year‘s L‘étape race, with our client ΕΥ ΖΗΝ Greece, moments before the start of the race.

08/02/2024

Round 1 of the PROI Young Zeals competition, that showcases the talent if the young generation of PR professionals (under 28) in EMEA partner-agencies, ended on Wednesday with Team Wildfire as the winners.

It is an honour and a great pleasure for our agency to be managing the YZ competition this, its 3rd, year. Looking forward to Rounds 2 and 3!

This is exactly what you think it is. Chocolate-injected donuts. Why? No specific reason for decadence in the office 🤪!
04/02/2024

This is exactly what you think it is. Chocolate-injected donuts. Why? No specific reason for decadence in the office 🤪!

Proud to be managing the Press Office for the Greek hub of the Justice Initiative; the Council of Europe voted yesterday...
27/01/2024

Proud to be managing the Press Office for the Greek hub of the Justice Initiative; the Council of Europe voted yesterday for the recognition of past cases of child abuse in State and Church-run institutions.

Κόσμος - Επίσημη συγγνώμη θα απευθύνουν τα κράτη-μέλη προς τους επιζώντες | Athens Voice

Not just the Cs of course. All the good things in the world. Happy Holidays!
24/12/2023

Not just the Cs of course. All the good things in the world. Happy Holidays!

Help spread the good news.
21/12/2023

Help spread the good news.

Excellent news and bad news we wish to share with you at the closing of a creative year for A.U.R.A..

Just a few days ago, we proudly launched our newest apartment: A.U.R.A. Gracious -Accessible Apt in Ideal Location offers required features for accessibility (adapted bathroom and more).

On Airbnb, one of the most popular booking platforms, although among the filters which allow travelers to find the most convenient property, accessibility filters are included, not one accessible apartment in Athens is found as the algorithm relies on other general parameters and omits the specific filters.

Help us spread the word so Airbnb assists travelers with accessibility needs in Athens.

Pre-Christmas burgers and wine with some of our team missing.ORTSAG your burgers rule. Bravo chef!
20/12/2023

Pre-Christmas burgers and wine with some of our team missing.

ORTSAG your burgers rule. Bravo chef!

An honor to have worked closely with this exceptional woman on such a challenging project as the Opening Ceremony of Ele...
16/12/2023

An honor to have worked closely with this exceptional woman on such a challenging project as the Opening Ceremony of Eleusis European Capital of Culture 2023. She will not be forgotten.

Αυτή η Πολιτιστική Πρωτεύουσα της Ευρώπης αφιερώνεται ολόψυχα, εκτός από μια πόλη, και σε έναν άνθρωπο.

This is a happy participant of the Annual MTI Network pre-Xmas Meeting which part of our team are attending. We represen...
08/12/2023

This is a happy participant of the Annual MTI Network pre-Xmas Meeting which part of our team are attending.

We represent MTI in Greece, looking after the reputation of 40+ of the leading ship management companies based in our country, offering 24/7 media response, reputational risk management and training.

20th anniversary loading…
29/11/2023

20th anniversary loading…

In person bonding and how to maintain a company’s culture; always on the agenda.
22/11/2023

In person bonding and how to maintain a company’s culture; always on the agenda.

Breaking news and analysis from the U.S. and around the world at WSJ.com. Politics, Economics, Markets, Life & Arts, and in-depth reporting.

Now that we‘ve returned to actual, in person, meetings, any ideas welcome!
17/11/2023

Now that we‘ve returned to actual, in person, meetings, any ideas welcome!

A cartoon by Sam Lau.

See more from this week’s issue: http://nyer.cm/pVVFkSY

Wednesday is everyone-working-from-the-office day! We have our weekly progress meeting, then share professional gossip, ...
15/11/2023

Wednesday is everyone-working-from-the-office day! We have our weekly progress meeting, then share professional gossip, personal updates, silly jokes and, of course, cake and finally everyone goes back to work ❤️.

This is what part of a quality-certified team looks like!Proud to be the first PR agency in Greece to receive CMS certif...
02/11/2023

This is what part of a quality-certified team looks like!

Proud to be the first PR agency in Greece to receive CMS certification which recognizes and confirms that best practices and business ethics are a core element of agency‘s DNA.

Happy to have done our bit! Congrats
02/11/2023

Happy to have done our bit! Congrats

Research conducted on behalf of the Advertisers‘ and Comms Agencies associations in Greece showed that 35% of Gen Ys and...
27/10/2023

Research conducted on behalf of the Advertisers‘ and Comms Agencies associations in Greece showed that 35% of Gen Ys and Zs find advertisments to be worse than they were in the past. They believe 6 out of 10 ads are either boring or annoying.

PR is clearly the way forward 😝
Jokes aside, the Greek ad industry needs to get its act together, rediscover creativity and find its old good self.

🔎 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: 𝗪𝗲 𝗮𝗹𝗹 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗶𝗻 𝗳𝗼𝗿 𝗮 𝗺𝗼𝗺𝗲𝗻𝘁 ‼️

Πόσο αρέσει η διαφήμιση που φτιάχνουμε σήμερα;

🤔 Προβληματίζουν τα ευρήματα της ποιοτικής και ποσοτικής έρευνας καταναλωτή «Η διαφήμιση σήμερα μέσα από τα μάτια του κοινού» 🔍 που πραγματοποίησε η 𝗤𝗘𝗗 για λογαριασμό του #ΣΔΕ και της 𝗘𝗗𝗘𝗘:

🔻 35% των καταναλωτών που ανήκουν στις γενιές Υ & Ζ θεωρούν ότι οι διαφημίσεις σήμερα είναι χειρότερες από παλιά
🔻 6 στις 10 διαφημίσεις θεωρούνται βαρετές ή εκνευριστικές
🔻 , , & , σε πτωτική πορεία
🔻Οι ανάγκες των καταναλωτών από τη διαφήμιση, άλλοτε υπερκαλύπτονται (όφελος/χρηστικότητα) ή καλύπτονται με λάθος τρόπο (αξιακή επιβεβαίωση), άλλοτε καλύπτονται μερικώς (αμεσότητα/σύνδεση, όνειρο/αποφόρτιση, κοινωνικός προβληματισμός) και άλλοτε καθόλου (διασκέδαση/χιούμορ, συμμετοχικότητα/διάδραση, εντυπωσιασμός/θαυμασμός)

💡 Την παρουσίαση των αποτελεσμάτων ακολούθησε συζήτηση για την αξία της δημιουργικότητας, τους λόγους που φθίνει το , το κόστος της βαρετής διαφήμισης και την ανάγκη συστράτευσης για να ξαναγίνει η δημιουργικότητα προτεραιότητα όλων.

Τα μέλη του ΣΔΕ μπορούν να βρουν το πλήρες της έρευνας στο link στο 1ο σχόλιο 👇

#ΣΔΕ #ΕΔΕΕ

Hellenic Parliament, AthensPhoto: Proto Thema
12/10/2023

Hellenic Parliament, Athens

Photo: Proto Thema

PROI annual meetings are mainly about networking and spending valuable, (in fact invaluable) quality time with our amazi...
11/10/2023

PROI annual meetings are mainly about networking and spending valuable, (in fact invaluable) quality time with our amazing partners in other countries.

Examples of trans-border friendship in the photos here below: Greek-Turkish, Greek-Danish, Greek-Dutch, Greek and practically every nationality in the EMEA region with very few exceptions.

A special thank you to our wonderful hosts at Seesame in Bratislava

PROI Worldwide rocks!

Part of being a member of this amazing PROI Worldwide partnership is getting to participate in great projects such as th...
05/10/2023

Part of being a member of this amazing PROI Worldwide partnership is getting to participate in great projects such as this one. Thank you Lambert and congrats!

This year’s PROI Worldwide EMEA MEETING has officially kicked off!
05/10/2023

This year’s PROI Worldwide EMEA MEETING has officially kicked off!

Problem with selfies, the branding comes out all wrong 😝. Anyway, this is our iron team posing at the press conference t...
20/09/2023

Problem with selfies, the branding comes out all wrong 😝.

Anyway, this is our iron team posing at the press conference they organized for this year‘s Ironman race in Greece on behalf of our client EY ZHN Greece DMC

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