RedGoodss Ltd.

Redgoodss Capability and Service Proposition
Redgoodss offers a totally integrated multi-disciplinary design & implementation team who have the capability to develop the vision, strategy, design and technical development, prototyping, implementation strategy and physical manufacture, logistics, construction and fit out of a new or existing retail concept. Redgoodss is specifically dedicated to mee

ting our clients needs with a unique approach and free range thinking to achieve unique solutions. We approach all our work in a holistic and strategic manner ensuring The Big Idea is a fit with the business objectives, the vision of the brand or development and the design concept as well as being fit for purpose and ins’t designed for design sake!

“Form is only a beginning. It is the combination of feelings and junction: shapes and things that come to one in connection with the discoveries made as one goes into wood that pull it together and give meaning to from.” - James Krenov - A cabinet maker’ s notebook

Our approach and process is a systematic in getting the job done and we identify the background and opportunities, task and scope of works, aims and purpose, information and resources required, identify what needs to be done, plan who does what, when and how, action and review. Redgoodss is visionary yet practical consultancy, which provides a 360 degree range of service‘s to be able to deliver a one stop solution for clients. Depending on the specific type of project Redgoodss have been commissioned to under take can offer clients a high quality list of services and integrated unrivalled experience with the following services. Branded architecture
Mix use developments
Shopping centres
Entertainment & Leisure centres
Flag ship stores
Stand alone stores
Store in stores
Kiosk/counters
Wall bay, gondola & fixtures
Hypermarkets & Supermarkets
Convenience stores
Petrol Stations and forecourt retailing
Department Stores
On -line retailing
Airport Duty Free retailing
Show rooms/show suit
Theme parks
Mass Transit stations
Event centres
Food courts
Exhibitions
Events
Our core proposition consist of the following outline of services. Redgoodss can provide our clients with a one stop shop for the design and implementation of the following services. We have the manufacturing, contracting capability and expertise to provide a turn key design & build solution should our clients require this full service. We are also happy to assist our clients by providing one of any of our specific services, in whole or part subject to the clients or project requirements and applied to any specific project regardless of the size. Our approach is totally flexible and bespoke to meet each clients specific and unique requirements. Outline of Services
Strategic Services
Branding and Identity Services
Retail Master Planning
Retail Store Visual Audits & Inspections
Retail Architecture
Interior Design
Visual Merchandising Systems
Graphic Design
Presentation Production
Environmental Super Graphics
Signage and Way Finding
Manuals and Standards Guidelines
Scenic Art & Theming
Events
Project Management Contract administration
Store Design & Build
Manufacturing & Prototyping
Logistics
Fit Out & Installation
Maintenance

On an as need basis and project specific basis we are able to also supplement our project services with recommended consultants where necessary. Strategic Services
Our strategic Services in corporate the following services.
“The Big Idea”
A New Vision of Retail - “Think Tank” Thinking out side the box
Ideas, inspiration and vision creation
Creative design strategy management
Process and methodology
Implementation strategy
Consultancy
“Innovation is now recognised as the single most important ingredient in the modern economy.”

“The Big Idea”
Today’s market place has become a war of ideas. Unless you stand out for something, you wont stand out at all. Redgoodss is specifically dedicated to meeting our clients needs through strategic free thinking to achieve unique solutions. We don’t have a standard process to develop a project. In our experience, one size doesn’t fit all. Instead we find a way of doing things that is right for your company. However big or small the project we will develop the fundamental core “Big Idea” behind the design direction and idea. From the start we are not interested in design for design sake. Design needs to be relevant and have a purpose that based on facts about the market and the clients brand. We adopt a holistic view of every thing we do and we develop an understanding on how “The Big Idea” will always convey a strong idea. A Big Idea - plus an action plan for implementation, will result in an improvement, gain or a profit. Its not enough to just have a good idea. Only when you act and implement, do your ideas come to reality and truly innovate.

“Imagination is more important than knowledge”. Albert Einstein

Creative Design Strategy Management
Depending on the nature of the project and the scale certain projects need creative Design Strategy that can provide policy, a frame work on how a project can be implemented. We will assist our clients in formulising the tools that are required for their project. Redgoodss will provide the management process, systems and standards to undertake the task in hand as well as the leadership and direction to turn the vision in to reality. Process and Methodology
Redgoodss will formulate a bespoke process and methodology to carryout the proposed scope of works. We will document an appropriate method statement for undertaking the work that needs to be done. This will be used for planning and understanding the logical step by step tasks that the team need to undertake to complete the project. Implementation Strategy
Most large scale developments or retail rollout projects need an Implementation Strategy at Redgoodss we will develop a implementation strategy that addresses the entire implementation strategy that is necessary to develop a large scale project. This implementation will address from The Big Ideas, through the design process, design development, prototyping, testing, tooling, procurement, manufacturing, quality control, logistics, construction/site works and installation. The implementation will also address the cost, time and speed the implementation process can be undertaken. Consultancy
From time to time Redgoodss is asked by Developers, Real Estate Consultants and clients to review existing design concepts development plans and ideas. Redgoodss also helps retailers with trying to identify areas where improvements to existing developments or new concepts can be made. We carryout design reviews and provide an independent and objective view on the design, planning or general look and feel of the development or store. Branding and Identity Services
Brand Audit
Brand positioning
The brand D.N.A
Brand naming
Brand development
Brand re-alignment and re-rejuvenation
Brand definition
Brand Architecture
Brand Identity system
Trade marks
Technical testing and prototyping
Brand & Identity Implementation
Brand Management and Guidelines
The brand book
Image bank
Training
Brand development
Brand implementation
A New Vision of Retail is a branded-new-approach to creating a holistic
emotional brand experience. At Redgoodss we are brand focused and believe the brand is the key stone to any project and the core D.N.A of the brand is necessary to build any idea or design concept around.

“A man always has two reasons for things he does: a good reason, and a real reason.” - J.P Morgan

Translated in branding language as: People buy things for two reasons, the right reason: Logic, and the real reason: emotion.”

The brand identity and personality becomes the emotional bond with the consumer. Branding provides the differentiation that is necessary to make a point of difference. Retail Master Planning

Site Audits and analysis
Planning studies & strategy
Master planning
Customer circulation
Merchandising and product display
Place making
Retail Store Visual Audits & Inspections

Retail store audit/inspection planning
Landlord and agent coordination
Store audit/site inspection
Site survey, measurement and services check
Due-diligence
Audit analysis and report
Retail Architecture

Design strategy
Retail architecture new & old buildings
Retro fitting existing buildings
Concept/schematic design
Landlord presentation
Design development
Contract documentation and Tendering
Contract administration/quality assurance
Construction (Design and build optional)
Evaluation & Handover
Interior Design

Design strategy
Concept/schematic design
Landlord presentation
Design development
Contract documentation and Tendering
Contract administration/quality assurance
Fit out (Design build optional)
Evaluation & Handover
Visual Merchandising Systems

Concept design
System development & Kit of parts
Design development
Mock-up, samples & prototyping
Manufacture
Contractor administration/quality assurance
Logistics & delivery
Installation
Evaluation & Handover
Graphic Design

Concept design
Art work production for:
Brand collateral
Point of sale material
In-store communication
Super graphics
Imagery research
Photography & art direction
Brochures
Product information
Mock-up, samples & prototyping
Production
Logistics & delivery
Installation
Evaluation & Handover
Presentation Production

Story board
Presentation concept content & imagery
Photography & art direction
Digital templates
Presentation production
Delivery/Presentation
Environmental Super Graphics

Design layout
Imagery
Photography & art work
Design concept
Art work & graphic specification
Technical design
Mock-up, samples & prototyping
Production
Logistics & delivery
Installation
Evaluation & Handover
Signage and Way Finding

Signage audit
Customer circulation and traffic flow analysis
Sign family and kit of parts
Planning and signage placement
Signage design concept
Message schedules
Design development
Site setting out & sign placement on site
Artwork & graphic specification
Contract documentation and Tendering
Contract administration/quality assurance
Mock-up, samples & prototyping
Manufacture and Production
Logistics & delivery
Installation (Design build optional)
Evaluation & Handover
Signage manual
Manuals and Standards Guidelines

Manual strategy & system
Corporate design and implementation policy
Design strategy, implementation standards best practice guidelines
Story boarding and content
Layout and design concept
Photography
Art work & graphic specification
Training
Mock-up & samples
Production
Logistics & delivery
Scenic Art & Theming

Site inspection and feasibility
Design concept
Design development
Technical design
Mock-up, samples & prototyping
Production
Logistics & delivery
Installation
Evaluation & Handover
Events

Event master planning
Design concept
Design development
Production coordination
Artwork & graphic specification
Contract documentation and tendering
Contract administration/quality assurance
Mock-up, samples & prototyping
Manufacture and Production
Logistics & delivery
Installation
Dismantle and reinstate event
Evaluation & Handover
Project Management Contract administration

Coordination and project management
Project programming and scheduling
Project budget and cost management
Client liaison
Contract administration
Project accounting
Inspection and quality control
Supervision and consultancy
Regular factory and site inspections
Logistics planning
Defects and evaluation report
Completion certification and final cost reconciliation
Project Hand over
Store Design & Build

Site/store inspection & site survey
As built drawings
Project planning & confirmation of scope of works
Obtain all permits and approvals
Master planning
Design concept
Design development
Site setting out
Mock-ups, samples & prototypes
Coordination and project management
Project programming and scheduling
Project budget and cost management
Client liaison
Contract administration
Project insurances
Project accounting
Inspection and quality control
Supervision and consultancy
Manufacturing
Contract documentation and Tendering
Contract administration/quality assurance
Construction
On site works & fit out
Regular factory and site inspections
Logistics planning
Defects and evaluation report
Completion certification and final cost reconciliation
Evaluation & Handover
Manufacturing & Prototyping

Production coordination & planning
Design concept
Cost estimates and budgets
Technical development
Fabrication and manufacturing selection
Prototyping, testing & evaluation
Tooling
Quality control
Production rollout
Logistics
Logistics

Planning and coordination
Selection of transportation and transport company
Shipping/freight costing
Shipping & customs documentation
Quality assurance and inspection
Expediting shipment & freight