We are at the time when Indonesian Creative Industry is showing uniqueness and creativity. Local designers start to make their own label with their own taste, without knowing what’s on trend in the market. In the past few years, we are noticing these local brand’s designs start to a bit brave. We realise, they are growing and event more now, but unfortunately they didn’t have their right place. Th
e local stores are start appearing and competing. They gained a lot of attention, but customers are looking for more. Indonesian customers are consumptive, they willing to pay sum of money when they love the products. These people are hungry for their own taste, unique, quirky, adorable, and anything that you can’t find easily. The sad truth is, Indonesia have limited selections available so they are forced to buy online worldwide. Some examples of the limitation and difficulties to buy online are currency differences and high bureaucracy in import tax duty. So after they sick of this way, the only option left is go shopping overseas. At the same time, social media are growing like a lightning. From tumblr until instagram, and nowadays snapchat is quite popular here. The most popular is the one that can ‘show of ’. Instagram have gained popularity worldwide. How people show their taste with pictures and videos make Indonesia nowadays become one of opportunity to build a new market. We grab this opportunity and star to questioning ourself. The question is, why you have to follow the trend? Why you are not create your own wonderland? Not much people not following the trend, and we are one of them. With the above reasoning and passions to make a new market bigger, we have come together to create Wondaland. Sourcing from all the uniqueness outside, Wondaland is committed to bring original and quirky design to everyday needs. We are gambler but quite confident that Wondaland will provide a new level of store experience for Indonesians. Our goals are full your thirstiness and it doesn’t shut the possibility to grow bigger in the future.
