sFBI

sFBI sFBI is a venture builder that launches businesses around human-centered innovation. sFBI is a venture builder. We don’t build technology for technology’s sake.

We are in the business of launching and building businesses. We come up with solutions to everyday problems and we go to market with them. Our only criterion is that we innovate around human needs. Human-centered innovation is the driving force of everything we do. That’s what other companies do and fail doing. 80% by our last check. We do have stellar engineers and programmers, but we also have a

stand-out team in marketing, design, operations, sales, and business development. Our team is immensely talented: these are people who can take great ideas and run with them thanks to vast, combined experience in every stage of business acceleration. Ideation. Rapid prototyping. Capital efficiency. Branding. Go-to-market strategy. Access to market. Scale. All from a small house in a small village a short distance north of Tel Aviv. The sFBI home. Creativity has to start somewhere, and we chose a place with mango trees, peacocks, and fresh air. sFBI is a venture builder that launches business around human-centered innovation.

We're proud to announce that Bosco has been selected as a finalist in the D-Lab Fighting Cyberbullying Challenge. 1 out ...
10/01/2018

We're proud to announce that Bosco has been selected as a finalist in the D-Lab Fighting Cyberbullying Challenge. 1 out of every 3 children are victims of cyberbullying. It's a growing problem at a global scale - and we're committed to using our expertise to lead the fight and to keep children safe around the world.

It is important that young people can be protected from cyberbullying, undartsand it and know how it takes places so that the prevalance of this problem can be minimised.

Congratulations to LeO, a sFBI company on their advancement to the final round of the EY “The Pitch” startup competition...
17/09/2017

Congratulations to LeO, a sFBI company on their advancement to the final round of the EY “The Pitch” startup competition! They are well on their way to completely changing the insurance experience for millennials by making it simpler and more user-friendly.

30/03/2017

"Be so good they can't ignore you."
Enon Landenberg, our CEO, and founder talked yesterday at the UN about Israeli innovation and Bosco. Here is what he had to say, in case you missed it.

We are so proud of our CEO and Founder Enon Landenberg for representing Israel in the UN event. Join us live from the NY...
29/03/2017

We are so proud of our CEO and Founder Enon Landenberg for representing Israel in the UN event. Join us live from the NY http://webtv.un.org/live-now/watch/build-bridges-not-boycotts-tcc/5368381762001 -text

The event will focus on how to confront discrimination, bias, and hate speech. Many representatives from around the world will gather to discuss real solutions to these real problems.Today, we face many difficult challenges and we wish to express

We are so exited for our Leo Chief of Stuff being part of this amazing Techstars program.http://www.techstars.com/conten...
06/02/2017

We are so exited for our Leo Chief of Stuff being part of this amazing Techstars program.

http://www.techstars.com/content/accelerators/announcements/announcing-barclays-tel-aviv-class-2017/?utm_source=facebook&utm_medium=social&utm_campaign=TechstarsBlog
Yogev Reinhold Renana Kishon Liri Halperin Netta Tzin Yariv Goren Daniel Chernenkov Shmuel Gutman Ran Zak Enon Landenberg

It’s time for Barclays Techstars Tel Aviv 2017! Today is the first day of the 2017 Barclays Accelerator powered by Techstars program that will run for the next thirteen weeks. We’ve expected that we’ll see the quality of companies applying to our accelerator increase from last year, but nothing coul...

sFBI is hiring a Marketing Agent with serious skills, somebody who can set targets and eliminate them, sell snow to Eski...
30/08/2016

sFBI is hiring a Marketing Agent with serious skills, somebody who can set targets and eliminate them, sell snow to Eskimos, and stay smooth under pressure.

This agent will be bringing startups to market, everything from strategy through implementation, including branding and messaging, content and social, digital marketing and much, much more.

S/he will be working on several startups concurrently from a beautiful house in Rishpon, just North of Tel Aviv, with the best agents in the business - there's no job like this in all of Tel Aviv.

Seeking 5+ years of experience. Apply by sending a resume and cover letter to [email protected].

For all the new graduates out there - or anybody looking to take their career up a notch - some advice from sFBI's Marke...
25/08/2016

For all the new graduates out there - or anybody looking to take their career up a notch - some advice from sFBI's Marketing Director Natalie Edwards

Here are 10 things I believe recent graduates (& the rest of us) can do to get more out of their present job - so the next one will be a jump up.

A quick and genuine guide to influencer marketing.
18/08/2016

A quick and genuine guide to influencer marketing.

Here's a guide to finding your next influencers, how to engage with him/her on social media and building an authentic relationship, in an organized fashion.

A big thank you to our summer TAMID interns! That's a wrap 🙌🏼👌🏼👏🏼
09/08/2016

A big thank you to our summer TAMID interns! That's a wrap 🙌🏼👌🏼👏🏼

Bosco is looking for testers for their new app! Email info@boscoapp.com if you're interested.
07/08/2016

Bosco is looking for testers for their new app! Email [email protected] if you're interested.

Hi parents! We've built a new app to help parents understand better what's happening in their kid's lives without violating their privacy.

We're looking to bring on some testers who will try out the app for free and give us some feedback. Android only.

PM or email us at [email protected] if you're interested.

Bet you never saw the link between The Lord of the Rings Trilogy and startups but we did! You're welcome. by Ran Zak
04/08/2016

Bet you never saw the link between The Lord of the Rings Trilogy and startups but we did! You're welcome. by Ran Zak

I recently had an epiphany: there is a lot early-stage startups can learn from the Fellowship of the Ring

From Enon Landenberg: "most B2C and B2B companies have turned into what I call Business to Credit Card - they're too foc...
02/08/2016

From Enon Landenberg: "most B2C and B2B companies have turned into what I call Business to Credit Card - they're too focused on the cash and not focused enough on solving problems"

What if instead of focusing on the consumers or on business, we focused on attending to human needs. This is what Business to Human is about.

Pulse Play led a rocking campaign on Indiegogo last year. Read Andy Ram's interview for Wareable on the topic.
01/08/2016

Pulse Play led a rocking campaign on Indiegogo last year. Read Andy Ram's interview for Wareable on the topic.

All too often crowdfunding companies hit the headlines for the wrong reasons, but Pulse Play is a different story. The tennis tracking wearable, which was successfully backed by 600+ backers last year, has finished shipping to backers more or less on time, and is now looking to add new features to t...

Way to go Andy Ram!
31/07/2016

Way to go Andy Ram!

בגיל 36, ואחרי קריירה מהמרשימות שידע טניסאי ישראלי, אנדי רם מתרגל לגלגול החדש שלו כאיש עסקים. על הפרק, הסטארט-אפ Pulse Play בתחום המחשוב הלביש ■ ראיון ל-G

Remember: Be here now. by Yogev Reinhold
14/07/2016

Remember: Be here now. by Yogev Reinhold

"That meeting was a waste of time" is something we hear a lot and it's often true. But Aikido teaches us something that can help us have effective meetings.

Startup marketing advice from our Marketing Director Natalie Edwards: "No startup should commit to any one strategy over...
07/07/2016

Startup marketing advice from our Marketing Director Natalie Edwards: "No startup should commit to any one strategy over another before testing messaging and marketing channels." Read more on the sFBI blog.

When it comes to marketing for your new startup, there are 2 philosophies regarding timing. And turns out both are right - depends what you're building.

What makes Snapchat so popular? Read our Marketing Director, Natalie Edwards's take on it. (via Flowreader).
06/07/2016

What makes Snapchat so popular? Read our Marketing Director, Natalie Edwards's take on it. (via Flowreader).

Social Media Platforms Growing in 2016 Twitter and Facebook are well-established social media platforms that have been around for quite a while. But as marketers and business owners look for new ways to reach consumers, a few other platforms are starting to grow significantly. Kindle Here’s what Nat...

sFBI is hiring developers for our projects! The most important requirements for our R&D team is responsibility, passion ...
03/07/2016

sFBI is hiring developers for our projects! The most important requirements for our R&D team is responsibility, passion and commitment to delivering the best possible product on time. Scroll down for available positions.

Full Stack developer
- 2-4 years experience
- Proven experience on the following technologies
- PHP
- NodeJS
- HTML 5
- Angular
- CSS 3
- MySQL
- MongoDB
- Ability to lead development on components under his/her responsibility
- Has the start-up spirit - curiosity and can-do approach

Lead Android Developer
- 2-4 years experience with Android development
- Ability to lead development on components under his/her responsibility
- Has the start-up spirit - curiosity and can-do approach

Lead iOS Developer
- 2-4 years experience with iOS development
- Ability to lead development on components under his/her responsibility
- Has the start-up spirit - curiosity and can-do approach

Andrew Jacobson explores brand archetypes and their value in elucidating the core message of your startup.
30/06/2016

Andrew Jacobson explores brand archetypes and their value in elucidating the core message of your startup.

The brave hero, the daring explorer. Sound familiar? Of course they do. Anchor your brand with brand archetypes today to optimize your impact.

Tip from our Marketing Director, Natalie Edwards: answer your customer's questions. Read more below. (via Inet Solutions...
29/06/2016

Tip from our Marketing Director, Natalie Edwards: answer your customer's questions. Read more below. (via Inet Solutions).

I asked 29 marketing experts about their top notch tips on blogging and this article includes their insightful responses.

Welcome to the team Mikki Weinstein! Mikki is an English, Political Science and Business student at Macaulay Honors Coll...
23/06/2016

Welcome to the team Mikki Weinstein! Mikki is an English, Political Science and Business student at Macaulay Honors College. She will be working on Gistit and is very excited! What motivated her in joining sFBI was to learn about how you build a company from the very beginning and see it grow. She hopes to strengthen her problem-solving skills and most of all, get her hands dirty!

Rule  #1: keep it simple.
22/06/2016

Rule #1: keep it simple.

Sending the right message across requires to elucidate what's your core message and how to engage in effective storytelling. Here are 13 rules to do so.

Wishing a warm welcome to our CareHood intern Bekah Lear! Bekah is in her senior year at University of Wisconsin-Madison...
20/06/2016

Wishing a warm welcome to our CareHood intern Bekah Lear! Bekah is in her senior year at University of Wisconsin-Madison and has been very involved in the Make-A-Wish America chapter in her hometown. She hopes for this internship to be one of the most meaningful work she'll do because she'll really get to help people and have a positive impact on their lives.

Introducing one of our summer interns, Andrew Jacobson! A business and American studies major at Brandeis University, as...
19/06/2016

Introducing one of our summer interns, Andrew Jacobson! A business and American studies major at Brandeis University, as well as an avid TED Talks aficionado, Andrew aspires to become a social entrepreneur. He is very eager to dig into Gistit and hopes to learn from the various aspects of building startups from the ground up.

Pulse Play is featured in TechCo Father's Day Guide! Great gift for racket sports players.
15/06/2016

Pulse Play is featured in TechCo Father's Day Guide! Great gift for racket sports players.

Each June on the third Sunday of the month we gather ‘round the bacon tree, tell tales of how strong our fathers are, and then share what can only be calle

Excellent advice from Marni Mandell. Get ready to make a long-lasting impression on your next meeting!
14/06/2016

Excellent advice from Marni Mandell. Get ready to make a long-lasting impression on your next meeting!

Preparing for an investor's meeting takes at least twice as much work as attending the meeting itself. How can you arrive prepared? Here are 10 tips.

If you are not already using Twitter chats as part of your marketing toolbox, you should! Read how below.
08/06/2016

If you are not already using Twitter chats as part of your marketing toolbox, you should! Read how below.

It's no longer a secret that Twitter chats can be a great marketing tool. Before hosting your own, you should participate in one and here are 5 reasons why.

Our head of design, Renana Kishon, explores the evolution of experience design.
31/05/2016

Our head of design, Renana Kishon, explores the evolution of experience design.

In my last 20+ years as a designer (no need to be precise), design has transformed immensely. Here's a short history on the rise of experience design.

Today a delegation of university and college presidents from the US visited sFBI to talk innovation. Welcome!
26/05/2016

Today a delegation of university and college presidents from the US visited sFBI to talk innovation. Welcome!

Our newest venture, www.gistit.co is joining the Samurai House Israel family! Good luck Gistit!
25/05/2016

Our newest venture, www.gistit.co is joining the Samurai House Israel family! Good luck Gistit!

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