07/11/2016
We are really proud to be one of the leading Business Travel company. And we DO understand that a lot of businessmen enter our page. So we decided to give some tips for business :-)
Today - something about the PRESENTATION that may be a lot of you prepare:
The presenter finds a way to make a personal, emotional connection with each member of the audience.
There are five simple ways to do this and the great thing is, anyone can use them.
1. Create a Story
You'll notice that virtually every TED talk is a story. Why? Because people love stories. It's why reading books, watching TV, and going to the theater are such popular pastimes.
Steve Jobs, one of the greatest speechmakers of all time, used storytelling. He never tried to sell anyone an iPad in a presentation. He created a story that would connect with each person—not about his device, but how his device would change their lives in a wonderful way.
2. Use Humor with Care
Everyone loves to laugh and everyone loves people who can make them laugh. Find ways to lighten the mood and you'll win them over.
But be judicious about your humor. This is a presentation, not a comedy club routine. Keep it simple and be careful not to offend. A simple rule-of-thumb is that it's okay to joke about yourself or your topic, but never make fun at the expense of someone else.
3. Don't Say Too Much
Keep your talk brief. The brain gets tired after about ten minutes and your audience will suffer fatigue at this point. If you have a 30-minute allotment, break it into three segments. Show a video, do a demonstration, or even have a guest segment with someone else. If your topic is suited for a Q&A session, this is a great way to end a presentation.
4. Have a "WOW" Moment
Bill Gates gave a TED talk in 2009 about mosquitoes, malaria, and education. During the middle of his speech, as he told the audience about mosquitoes spreading malaria, he opened a jar—and released a swarm of mosquitoes into the auditorium. "There's no reason only poor people should have the experience," he said to a room full of laughter (as he assured them that these particular insects were malaria-free).
You probably won't need that dramatic a "wow" moment, but there should be one point, one picture, or one slide that you can use to drive home your point. Make sure to give it the "wow" factor.
5. Use Great Visuals for Impact
What makes for great visuals in a presentation? There are several possibilities.
Perhaps a photo. If you're talking about a famous person or a special place, a photo can create a wonderful image that connects your message for the audience. Think about those fund-raising commercials with pictures of children or animals. Visuals connect people with their emotions in a powerful way.