Global recession had put forth a great challenge for one and all to meet the desired sales targets, while at the same time rationalizing cost. In such times, "VACATION" proved its worth by being the only Consumer Exhibition which not only drew huge crowds but even generated unprecedented business for all the participants. More than 7 lac visitors during the 11 day exhibition. The annual event is o
rganized and conceptualized with the main aim of bringing together a lot of shopping benefit, excitement and entertainment to people during summer. It is a famous getway for the mass as well as the class, with its versatile thematic representations like Castle, Sea Beach, Fantasy Land, World Cup, Space Centre, Egypt, China, London, Paris, United States of America, Film city, Imperial Palaces, Astronomy, Global warming & Africa. making it a visual delight. Being a shopping destination for all, it ensures visits of entire family thereby, ensuring business opportunity for all sections of the industry such as FMCG Products, Banking & Finance, Insurance, Travel & Tourism, Automobiles, IT & Communication, Electronics, Real Estate, Furniture, Lifestyle, Home Decor, Handloom & Handicrafts & many more. A special Children's Activity center is created at the venue, with events held on each day of the exhibition with participation of children from more than 20 reputed schools of Ahmedabad. This makes the exhibition interactive and ensures that the right kind of visitor profile. A large and well laid out parking area. Well laid out Domes and Stall areas with broad pathways to ensure smooth flow of visitors to each and every stall. A complete amusement park with novel rides to provide the thrills to the family after shopping. An exclusive Cafeteria which serves mouth watering Indian traditional and international cuisines. Adequate security and other provision of emergency services like medical and fire fighting to take care of any exigency. The entire exhibition is promoted aggressively through Press, Outdoor publicity, Free Passes to Schools, local channels etc.
