25/04/2025
Recent terror attacks in Pahalgam's Baisaran have left us shocked, heartbroken and at a loss for words. We strongly condemn the barbaric events that claimed the lives of innocent tourists - an unprecedented act of violence. We mourn this national loss of previous lives and extend our heartfelt condolences to all the families of the deceased.
Justice must be served, and those behind this horrific act, including their masterminds must face the harshest and most exemplary punishment - justice must be swift and uncompromising.
Baisaran meadow is a beloved tourist destination and a key stop on one of our high-altitude trek routes in this region. It is unthinkable that such an incident could occur in a place that countless travellers, including our guests, have visited many times. This cowardly assault seeks to disrupt the region’s peace and stability, driven by divisive forces that oppose the progress and harmony that Kashmir deserves. Needless to say, this was a massive intelligence failure in one of the most militarized and heavily secured areas.
Tourism is the lifeblood of Kashmir's economy, and such devastating events not only harm the local economy but also threaten the peace that the region has long strived to achieve. We stand in full solidarity with the people of Kashmir and with everyone affected by the recent events. The Kashmiris we know - those we speak with, work alongside, and live among every day - are individuals who stand firmly against hate and violence. They are some of the most honest, hardworking, and compassionate people we have the privilege of knowing.
While our currently ongoing tours have seen some adjustments in the itinerary, all our guests are doing well and are determined to finish the tours as scheduled. We as a team remain steadfast in our commitment to continue running tours and treks in the region. The people of Kashmir need our support now more than ever, and we stand by them, ensuring that their livelihoods are sustained while contributing to the region's stability and progress.
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