“SAKTHI MASALA” the Queen of spices as the household name among the millions today, Mr.P.C.DURAISAMY, the Founder of the Company was a small time turmeric trader, from a village called Perundurai near Erode. THE SPICE STORY OF SAKTHI MASALA
“SAKTHI MASALA” the Queen of spices as the household name among the millions today, Mr.P.C.DURAISAMY, the Founder of the Company was a small time turmeric trad
er, from a village called Perundurai near Erode. Later he entered into the arena of pure spice powders like Turmeric, Chilli and Coriander. His inquisitiveness let him to enter into masala world with boldness. He encountered a lot of hurdles, since selling masala powders during those days to the oriental women who are traditionally conservative, was not that easy. It was concept selling on “Easy Cooking” rather than marketing food products. With self determination and persistent attempts he was able to get into the kitchens of our country and the rest of the world. The story may look like a miracle, but the hard work, the pot holes and the bumps on the way and the stormy inclement weather are known only to him. The person who stood behind him for all his achievements was his business partner and understanding life partner Dr.Santhi Duraisamy, the Director of the Company. SAKTHI TRADING COMPANY has transformed into SAKTHI MASALA PRIVATE LIMITED named after its brand name “SAKTHI” in 1997. Now SAKTHI MASALA manufactures over 50 varieties of Spice and Masala powders, over a dozen varieties of Pickles, Flour varieties, Appalams, Ghee and Sunflower Oil. Sakthi Masala gives value addition to the agricultural products which helps and encourages the farming community to market their produces. Also generates lot of employment opportunities to the agriculture labours and rural people. The Company employs mostly women and differently abled persons from the rural areas and makes them to lead an honorary life. The company has bagged with IS/ISO 9001:2008 certification from Bureau of Indian Standards, New Delhi. The customers of SAKTHI MASALA are the house wives and those who want quick and easy cooking solutions. Restaurants, hostels, hotels, canteens are the other consumers. SAKTHI MASALA reaches the houses located in the nook & corner of the country through its strong marketing network. Success of SAKTHI MASALA lies in the innovation of manufacturing procedures, as there were no definite machineries for specific production of spice and spice mixes. With the growing experience suitable changes were made to suit the requirement that made all the difference in manufacturing spice powders and spice mixes which retains the aroma and flavour.
‘Tradition and Technology perfectly blended’ is the catch phrase of SAKTHI MASALA. With all humility we can declare that SAKTHI MASALA is qualitatively a superior product because the raw materials used are the best and are processed and packed hygienically. The company uses modern technology in drying the raw materials. Solar heating channels, the largest by a masala company in Asia, to dry the raw materials without losing its natural quality, flavor & aroma Sakthi Masala is serving the society through Sakthi Devi Charitable trust, as extented arm Sakthi Masala...More
