It was formed in in 2011 by Deepmallya Nath, a seasoned motorcyclist and travel enthusiast. EMA has a TOURING ARM and a RETAIL VENTURE named GEAR UP. TOURING – The touring arm of EMA was born out of one singular thought - to create
adventure. A humdrum existence is of common place today and so is the way we have
traditionally enjoyed our holidays. There is an increasing need and desire to break fr
ee
and try something different. Something that would make life adventurous, even if its for
a short while! RETAIL – GEAR UP, is West Bengal's FIRST most comprehensive BRANDED
Motorcycle Adventure apparel, equipment, gear and accessories store. The
showroom which is located in Bhawanipur started on 10th July 2012. This is a one-stop
shop catering to any riding style. Gear Up offers a wide assortment of genuine products
that combine high protection, comfort, performance and style. Majority of all the High
performing national and international brands have exclusive partnerships with Gear up. As a result Gear up enjoys complete market domination in motorcycle adventure
products. This retail venture signifies our second phase of growth, to combine passion
with safety.
