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KITES tourism Visitors always be in Good Memories and their Happiness is our Priority.. Feel the goodness in our, Kerala is a state full of good things.

If there is one place in the riveting diversity of India where there is tangible beauty and a phenomenal thing like total literacy, it is in Kerala. This small state at the southern tip of the Indian peninsula is an easy winner owing to its beautiful landscape, intriguing customs, high-intensity cultural life and an educated public so often dressed in white. From Kasargode to Thiruvananthapuram, the state in choc-a-bloc with places that attract tourists and travellers from all over the world.

07/04/2017

exciting Kerala packages awaits do pm to explore Gods own country

Hills around Munnar.. :D
21/02/2017

Hills around Munnar.. :D

21/02/2017

Munnar (Malayalam: മൂന്നാർ) is a town and hill station located in the Idukki district of the southwestern Indian state of Kerala. Munnar is situated at around 1,600 metres (5,200 ft) above mean sea level,in the Western Ghats range of mountains.

TOUR PACKAGE2 Nights/3Days: COCHIN/MUNNAR/COCHINDay 1: Cochin to Munnar (Hill Station)Arrive Ernakulam Railway station/C...
21/02/2017

TOUR PACKAGE

2 Nights/3Days: COCHIN/MUNNAR/COCHIN

Day 1: Cochin to Munnar (Hill Station)
Arrive Ernakulam Railway station/Cochin Airport, our executive will meet you on arrival and brief you on the tour, drive to Munnarwill be (140kms/4hours) vehicle will be fully equipped with wifi. Munnar is one of the most famous hill station situated on the Western Ghats at the height of 1600 metres above sea level. It is essentially a tea town – miles of unending tea plantation can be seen here.
Enroute see Cheeyappara, Valarawaterfalls and Karadipara View Point. Enjoy the scenic view of the Spice and Rubber Plantations. We will include complimentary spice plantation visit here. Arrive and check into the hotel. Overnight at hotel

Day 2: Munnar
After breakfast proceed toMunnar sightseeing.Morning visit the Mattupetty dam, Echo point and the Kundala Lake. Boating facilities are available at Mattupetty Dam and Kundala Lake. Later visit a tea factory and tea museum.Afternoon visit Eravikulam National Park which is also known as Rajamala, the natural habitat of Nilgiri Thar.Nilgiri Thar can be observed very closely here. Evening will be free at leisure for shopping in addition enjoy a 20 minute free trial massage and elephant ride. Overnight at hotel
Optional Activities at Munnar: Motor boat or speedboat ride at Mattupetty Dam, Elephant Safari, Trekking, Ayurveda Massage etc.

Day 3: Munnar to Cochin
Morning after breakfast checkout from hotel and drive down to Cochin (140 kms/4 hrs) for your departure home. If time permits we can do Cochin sight-seeing visit St. Francis Church, Jewish Synagogue, Jew Street, Dutch Palace, Chinese fishing nets etc..
Afternoon visit Marine Drive thereafter drop at Railway station/Cochin airport for departure home.
Notes: Mattancherry Palace (Dutch Palace): Open 1000 – 1700 hrs; Closed on Fridays
Jewish Synagogue: Open 1000 – 1200 hrs; 1500 – 1700 hrs; Closed on Friday, Saturdays and Jewish holidays. Visitors to the Synagogue should be modestly dressed. Admission will be denied to men and women wearing short pants/skirts, sleeveless t-shirts/blouses.

TOUR PACKAGES6N/7D Package (2 pax)DayPlace to VisitDescriptionDAY 1 Cochin to AthirapallyVazhachal waterfalls (80km/2hrs...
21/02/2017

TOUR PACKAGES

6N/7D Package (2 pax)Day

Place to Visit
Description

DAY 1 Cochin to AthirapallyVazhachal waterfalls
(80km/2hrs) Drive to Athirapillyvazhachal waterfalls
The waterfalls attraction is a recurring motif echoing with the pulse of nature creating soothing sounds. This 80ft high famous waterfall starts calmly from the high ranges and crashes down through gorges overhung with trees. Its white spray of water appears almost magical from the rocky road that swerves around the mountain. Stay at Cochin

DAY 2 Cochin to Munnar
(135km/4.5hrs) Starts from Cochin and reaches Munnar by afternoon. On the way visit Kodanadu elephant care centre, Cheyyara waterfalls, Valara waterfalls, Attukadu waterfalls, Spice plantations etc.Munnar sightseeing and stay at Munnar

DAY 3 Munnar sightseeing Sightseeing destinations includes eravikulam national park (Raja Malai), mattupetty dam, tea estates, eco point, spice plantation, rose garden, photo point, honey bee tree, tea museum, blossom park, kundale dam and top station.
You can also enjoy boating in the Lake, rock climbing, trekking (optional). Overnight stay at Munnar.

DAY 4 Munnar to Thekkady/ Periyar
(105km/3.5hrs)) Sightseeing destinations in Thekkady includes periyar wild life sanctuary where you can see wild elephant, boar, deer, the great Indian tiger and more, mullaperiyar dam and spice plantations tour where one can shop exotic spices
In the evening you can go for boat cruise in the lake and experience the wilderness, Enjoy watching martial arts of Kerala, kathakali, elephant ride, bamboo rafting, jeep safari, natural walk, jungle patrol, trekking and can go forayurveda massages (optional). Overnight at Thekkady.

DAY 5 Thekkady to Alleppey/ Kumarakam Resort
(150km/3.5hrs) Drive to a resort at Alleppey/Kumarakam. Visit Alleppey beach, sunset and enjoy shopping
Enjoy all the amenities of this resort for a day which includes fishing in the backwaters (depends on the resort selected). Overnight stay at same resort.

DAY 6 Alleppey Houseboat Enjoy the backwaters, scenery and different places for 21hrs in Kerala Style House boats from 12Noon
In the houseboat you will be greeted with welcome drink, tea, snacks, mineral water, lunch, dinner and breakfast. Overnight stay in the houseboat

DAY 7 Drive to Cochin for sightseeing Cochin sightseeing includes fort cochin, navy museum, St. Francis church, Chinese fishing net, Santa clause basilica, Mattanchery palace, Jewish synagogue, Marian drive, Marine walk way, boating, Tripunitura hill palace. You can find some time for shopping at Cochin
Our representative will leave you at Cochin International Airport and a pleasant flight back home with wonderful memories of Gods own country.

Kottakal ayurvedaKottakkal Arya Vaidya Sala (AVS) is a century old Charitable Institution engaged in the practice and pr...
21/02/2017

Kottakal ayurveda

Kottakkal Arya Vaidya Sala (AVS) is a century old Charitable Institution engaged in the practice and propagation of Ayurveda, the ancient health care system of India. AVS offers classical Ayurvedic medicines and authentic Ayurvedic treatments and therapies to patients from all over India and abroad.

AVS was established at Kottakkal in Kerala State of India in 1902 by the visionary physician and philanthropist,the late Vaidyaratnam P.S. Varier. Started essentially as a village clinic, it has now grown into a multi-unit, multi-disciplinary and multi-crore organisation. It has operations in different areas of Ayurvedic practice.

AVS manages Ayurvedic Hospitals at Kottakkal, Delhi and Kochi. All classical Ayurvedic medicines, therapies and expert medical advice are available there. AVS has two modern medicine manufacturing units, has well equipped quality control labs, has fullfledged research activities, publishes Ayurvedic periodicals and books, cultivates medicinal plants and conducts educational programmes. AVS also runs a Kathakali academy where the classical theatre of Kathakali is taught and performed.

Recognition

In 1933, in recognition of his valuable services to humanity, Sri P. S. Varier was conferred the distinguished title of 'Vaidyaratna' by His Excellency the Viceroy and Governor General of India.

Honours / awards

Dr. P.K. Warrier, a fellow of Academy of Indian Medicine, is the recipient of many honours in the national and international level.

The All India Ayurvedic conference gave him the title of Ayurveda Maharshi in 1997.

The President of India bestowed on him the title of ‘Padmashri’ at Rashtrapatibhavan on 23.3.99.

Rotary Club of Calicut gave him ‘For the Sake of Honour’ award in 1999.

The Calicut University conferred on him honorary degree of D.Litt. on 22.05.99.

Chilla Pratibha Puraskar was presented to him on 16.1.2000 by the Hon’ble Governor of Tamilnadu.

The reputed Bhoopalan Singh Karki special honour was awarded to him at a glittering function held at Kathmandu, Nepal on 15.5.2000.

He has been nominated for ‘the pioneers of health in 2000’ award by the SAAOL Health and Research Foundation, New Delhi.

The Academy of Ayurveda, Vijayawada conferred on him the ‘Millennium Gold Medal’.

He is also the recipient of the Dhanwantari Award instituted by the Dhanwantari Foundation, Mumbai for outstanding medical men. This was presented to him on 4.11.2001.

Dr. Poulose Mar Gregorios Award was awarded to him by the Rashtrapati in New Delhi on 27.11.2001.

The first Adisamman Puraskar instituted by the Academy of Ayurvedic Doctors in India was awarded to him in Calcutta on 29.11.2001.

The Kerala Management Association conferred on him the Management Leadership Award for the year 2002.

Pandit Shiv Sharma Oration Award was presented to him in Delhi on 13.2.03 by Indian Association for the Study of Traditional Asian Medicine.

The Ernakulam Press Club honoured him by presenting

PS John Memorial Endowment Award in April 2003.

The National Association for Science and Arts (N.A.S.A.), Thiruvananthapuram, conferred on him The Sevanaratnam Award 2003 in June, 2003.

Patanjali Puraskaram instituted by the Ayurvedic Medicine Manufactures Organization was presented to him on 11.07.203.

Dr. C.P. Menon Memorial Award was awarded to him for his book Padamudrakal on 20.09.2003.

C. Achutha Menon Award was presented to him in Trissur by Achutha Menon Society for Human Action on 16.08.2004 .

Jamia Hamdard Deemed University, New Delhi conferred on him degree of D.Sc. (Honoris Cauisa) on 14.01.2005.

Honoured with Padmabhooshan in 2010.

Positions held / holding

Project Officer, Clinical Research Unit (CCRAS) at Kottakkal.

Member, Governing Body and Executive Committee of the Kerala Ayurvedic Studies and Research Society, Kottakkal.

Member, Ayurveda Advisory Committee and Committee on Drugs Control, under the Government of Kerala.

Member, Task Force on Ayurveda & Homeopathy under the State Planning Board and Kerala Bio-diversity Committee.

Member, Commission on WTO concerns in Agriculture constituted by Govt. of Kerala.

Member, Kerala State Management Association, All India Management Association, etc.

Member of the Panel of Ayurvedic and Other Systems of Medicine, constituted by the Government of India.

President of All India Ayurvedic Congress.

President, Kerala Ayurveda Mandalam.

Member of the Central Council of Indian Medicine, Central Council for Research in Ayurveda and Siddha.

Pharmacopoeia Committee member.

Member, Scientific Advisory Committee under CCRAS.

Member, Ayurvedic Pharmacopoeia Committee.

Member, Ayurveda, Siddha and Unani Drugs Technical Advisory Board under Govt. of India.

Member of the National Academy of Ayurveda, New Delhi.

Member, Standing Committee for Health, Sewerage and Water Supply and Nutrition under the State Planning Board.

Vice President of IASTAM (International Association for the Study of Traditional Asian Medicine).

Dean, Faculty of Ayurveda & Chairman, Board of Studies in Ayurveda for the University of Calicut twice.

Member, Travancore-Cochin Medical Council.

Kalaripayattu (Malayalam:കളരിപ്പയറ്റ്) (Tamil:களரிப்பயட்டு ) is a martial art, which originated as a style in Kerala, so...
20/02/2017

Kalaripayattu (Malayalam:കളരിപ്പയറ്റ്) (Tamil:களரிப்பயட்டு ) is a martial art, which originated as a style in Kerala, southern India.The word kalari first appears in the Tamil Sangam literature to describe both a battlefield and combat arena. The word kalari tatt denoted a martial feat, while kalari kozhai meant a coward in war. Each warrior in the Sangam era received regular military training. It is considered to be one of the oldest fighting systems in existence. It was originally practiced in northern and central parts of Kerala and southern parts of Tamil Nadu. The Sri Lankan martial art Angampora also exhibits strong similarities with Kalaripayattu, which explains the extent of patronage this art has enjoyed in the past. Currently many other Indian states also practice this martial art.

Revival-
The resurgence of public interest in kalaripayattu began in the 1920s in Thalassery, as part of a wave of rediscovery of the traditional arts throughout south India[9] and continued through the 1970s surge of general worldwide interest in martial arts.[11] In recent years, efforts have been made to further popularise the art, with it featuring in international and Indian films such as Ondanondu Kaladalli (Kannada) (1978), Asoka (2001), The Myth (2005), The Last Legion (2007), Manasara (2010), Urumi (film) (2011), Commando (2013), Baaghi (2016), Veeram (2016 film) (2016).

carmelagiri elephant rideHave an wonderful experience with an elephant . can enjoy the natural beauty in an Old fashione...
20/02/2017

carmelagiri elephant ride

Have an wonderful experience with an elephant . can enjoy the natural beauty in an Old fashioned way !!

At a cheap Cost ..

19/02/2017

Police helpline
-While travelling on Highways + 91 98461 00100
-While travelling in Trains + 91 98462 00100

Kathakali (Malayalam: കഥകളി, kathakaḷi) is one of the major forms of classical Indian dance. It is another "story play" ...
19/02/2017

Kathakali (Malayalam: കഥകളി, kathakaḷi) is one of the major forms of classical Indian dance. It is another "story play" genre of art, but one distinguished by its elaborately colorful make-up, costumes and face masks wearing actor-dancers, who have traditionally been all males.Kathakali primarily developed as a Hindu performance art in the Malayalam-speaking southwestern region of India (Kerala).

Kathakali's roots are unclear. The fully developed style of Kathakali originated around the 17th century, but its roots are in temple and folk arts such as Kutiyattam and religious drama of southwestern Indian peninsula, which are traceable to at least the 1st millennium CE. A Kathakali performance, like all classical dance arts of India, includes music, vocal performers, hand and facial gestures to express ideas, and footwork. However, Kathakali differs in its style and incorporates movements from the ancient martial arts and athletic traditions of south India.Kathakali is also different in that the structure and details of its art developed in the courts and theatres of Hindu principalities, unlike other classical Indian dances which primarily developed in Hindu temples and monastic schools.

The traditional themes of the Kathakali are folk mythologies, religious legends and spiritual ideas from the Hindu epics and the Puranas.The vocal performance has traditionally been Sanskritised Malayalam. In modern compositions, Indian Kathakali troupes have included women artists,as well as adapted Western stories and plays such as those by Shakespeare and from Christianity.

Its time to Celebrate in 'Gods Own Country'
19/02/2017

Its time to Celebrate in 'Gods Own Country'

“See the world. It's more fantastic than any dream made or paid for in factories. Ask for no guarantees, ask for no secu...
19/02/2017

“See the world. It's more fantastic than any dream made or paid for in factories. Ask for no guarantees, ask for no security.”
― Ray Bradbury, Fahrenheit 451

19/02/2017

Popular Destinations

-Alappuzha
-Athirappalli
-Bekal
-Fort Kochi
-Gavi
-Kollam
-Kovalam
-Kumarakom
-Munnar
-Muzhappilangad
-Nelliyampathy
-Nilambur
-Thekkady
-Thusharagiri
-Varkala
-Wayanad

19/02/2017

Experiences in Kerala:

-Ayurveda
-Backwaters
-Festivals
-Houseboats
-Artforms
-Monsoon
-Kalarippayattu
-Cuisine
-Kerala Souvenirs
-Shooting Locations
-Beaches
-Hills
-Museums
-Pilgrim Centres
-Waterfalls
-Wildlife
-Village Life Experience
-Muziris Heritage
-Moods of Kerala

Do make a check list & we can make sure, its all done [✔] :)

Major Cities:-Thiruvananthapuram-Kollam-Kochi-Thrissur-Kozhikode
18/02/2017

Major Cities:
-Thiruvananthapuram
-Kollam
-Kochi
-Thrissur
-Kozhikode

18/02/2017

Kerala at a Glance

Geography:

With the Arabian Sea in the west, the Western Ghats towering 500-2700 m in the east and networked by forty-four rivers, Kerala enjoys diverse geographical features. Kerala is divided into three geographical regions: Highlands, which slope down from the Western Ghats onto the Midlands of undulating hills and valleys into an unbroken coastline with many picturesque backwaters, interconnected with canals and rivers. The Western Ghats are nowhere more than 120 kms from the sea.

Seasons:

Bestowed with a pleasant and equable climate throughout the year, Kerala is a tropical land with the coast running down its entire length and the Western Ghats forming a protective barrier against the dry winds from up north. The monsoons (June-September & October-November) and summer (February-May) are the seasons markedly experienced here, while winter is only a slight drop in temperature from the normal range of 28-32°C.

People and Life:

Kerala is one of India's most progressive states in terms of social welfare and quality of life. The State boasts of one of India's highest literacy rates, highest life expectancy and lowest child mortality rates. The literacy rate for women is one of the highest in all of Asia. Enjoying a unique cosmopolitan viewpoint, the people of Kerala, at all levels of society, have greater access to services and opportunities - as well as a greater say in their governance.

History:

Kerala's history is closely linked with its commerce, which until recent times revolved around its spice trade. Celebrated as the Spice Coast of India, ancient Kerala played host to travellers and traders from across the world including the Greeks, Romans, Arabs, Chinese, Portuguese, Dutch, French and the British. Almost all of them have left their imprint on this land in some form or the other - architecture, cuisine, literature.

18/02/2017

Major attractions

Beaches:

Beaches in Kerala
Flanked on the western coast by the Arabian Sea, Kerala has a long coastline of 580 km (360 mi); all of which is virtually dotted with sandy beaches.

Backwaters:

Kerala Backwaters.
The backwaters in Kerala are a chain of brackish lagoons and lakes lying parallel to the Arabian Sea coast (known as the Malabar Coast). Houseboat or Kettuvallam rides in the backwaters are a major tourist attraction. Backwater tourism is centered mostly around Ashtamudi Lake, Kollam. Boat races held during festival seasons are also a major tourist attraction in the backwater regions.
The backwater network includes large lakes such as the Ashtamudi Lake, the largest among them, linked by 1500 km of canals, both man-made and natural and fed by several rivers, and extending virtually the entire length of Kerala state. The backwaters were formed by the action of waves and shore currents creating low barrier islands across the mouths of the many rivers flowing down from the Western Ghats range.

Hill stations:

Munnar Hillscape.
Sithar Kundu View Point at Nelliyampathy, Palakkad Dist. Kerala, South India
Eastern Kerala consists of land encroached upon by the Western Ghats; the region thus includes high mountains, gorges, and deep-cut valleys. The wildest lands are covered with dense forests, while other regions lie under tea and coffee plantations (established mainly in the 19th and 20th centuries) or other forms of cultivation.

The Western Ghats rise on average to 1500 m elevation above sea level. Some of the popular hill stations in the region are Munnar, Vagamon, Paithalmala, Wayanad, Nelliyampathi, Elapeedika, Peermade, Thekkady and Ponmudi.

Wildlife:

Flora and fauna of Kerala.
Silent Valley National Park in Palakkad is home to the largest population of lion-tailed macaque. They are among the world's rarest and most threatened primates.
The Konni Elephant Training Centre near Pathanamthitta
Most of Kerala, whose native habitat consists of wet evergreen rainforests at lower elevations and highland deciduous and semi-evergreen forests in the east, is subject to a humid tropical climate. However, significant variations in terrain and elevation have resulted in a land whose biodiversity registers as among the world’s most significant. Most of Kerala's significantly biodiverse tracts of wilderness lie in the evergreen forests of its easternmost districts. Kerala also hosts two of the world’s Ramsar Convention-listed wetlands: Lake Sasthamkotta and the Vembanad-Kol wetlands are noted as being wetlands of international importance. There are also numerous protected conservation areas, including 1455.4 km2 of the vast Nilgiri Biosphere Reserve. In turn, the forests play host to such major fauna as Asian elephant (Elephas maximus), Bengal tiger (Panthera tigris tigris), leopard (Panthera pardus), Nilgiri tahr (Nilgiritragus hylocrius), and grizzled giant squirrel (Ratufa macroura).More remote preserves, including Silent Valley National Park in the Kundali Hills, harbour endangered species such as the lion-tailed macaque (Macaca silenus), Indian sloth bear (Melursus (Ursus) ursinus ursinus), and gaur (the so-called "Indian bison"—Bos gaurus). More common species include Indian porcupine (Hystrix indica), chital (Axis axis), sambar (Cervus unicolor), gray langur, flying squirrel, swamp lynx (Felis chaus k***s), boar (Sus scrofa), a variety of catarrhine Old World monkey species, gray wolf (Canis lupus), and common palm civet (Paradoxurus hermaphroditus). Many reptiles, such as king cobra, viper, python, various turtles and crocodiles are to be found in Kerala—again, disproportionately in the east. Kerala's avifauna include endemics like the Sri Lanka frogmouth (Batrachostomus moniliger), Oriental bay owl, large frugivores like the great hornbill (Buceros bicornis) and Indian grey hornbill, as well as the more widespread birds such as peafowl, Indian cormorant, jungle and hill myna, Oriental darter, black-hooded oriole, greater racket-tailed and black drongoes, bulbul (Pycnonotidae), species of kingfisher and woodpecker, jungle fowl, Alexandrine parakeet, and assorted ducks and migratory birds. Additionally, freshwater fish such as kadu (stinging catfish—Heteropneustes fossilis) and brackishwater species such as Choottachi (orange chromide—Etroplus maculatus, valued as an aquarium specimen) also are native to Kerala's lakes and waterways.

Waterfalls:

-Adyanpara Falls, near Nilambur
-Aruvikkuzhi, near Maramon, Kozhencherry in Pathanamthitta District
-Aruvikkuzhi, near Pallickathode, Kottayam District
-Athirappilly Falls 80 ft (24 m)
-Charpa Falls
-Cheeyappara Falls, near Adimali
-Chethalayam Falls, in Wayanad[17]
-Kumbhavurutty Falls in Kollam district
-Lakkom Water Falls
-Madatharuvi Falls, near Ranny in Pathanamthitta District
-Marmala waterfall
-Meenmutty Falls, Thiruvananthapuram
-Meenmutty Falls 984 ft (300 m), in Wayanad
-Mulamkuzhi, near Malayattoor in Ernakulam District
-Panieli Poru waterfalls Ernakulam
-Palaruvi Falls, 300 ft (91 m) in Aryankavu near Punalur in Kollam district
-Pattathippara Falls
-Perunthenaruvi Falls
-Siruvani Waterfalls Palakkad
-Soochipara Falls 656 ft (200 m) / Sentinelrock falls, in Wayanad
-Thommankuthu Falls, near Thodupuzha
-Thusharagiri Falls
-Valara Falls, near Adimali
-Vazhachal Falls, near Athirappilly
-Vazhvanthol waterfalls Trivandrum

Lighthouses:

Tangasseri Lighthouse in Kollam city. This is the tallest lighthouse in Kerala state which is actually built by the British in 1902
Lighthouses are the main centre of attractions of Kerala beaches and coast line. There are 15 lighthouses in the entire state of Kerala. Districts of Kollam, Kannur, Kozhikode, Alappuzha, Thrissur and Thiruvananthapuram have more than one lighthouse.

Major Lighthouses
-Vizhinjam lighthouse, Thiruvananthapuram
-Anjengo lighthouse, Thiruvananthapuram
-Tangasseri Lighthouse, Kollam (Tallest in the state)
-Kovilthottam Lighthouse, Kollam
-Alappuzha Lighthouse, Alappuzha
-Manakkodam Lighthouse, Alappuzha
-Cochin Lighthouse, Ernakulam
-Azhikode Lighthouse, Thrissur
-Chetwai Lighthouse, Thrissur
-Ponnani Lighthouse, Malappuram
-Beypore Lighthouse, Kozhikode
-Kozhikode lighthouse, Kozhikode (Defunct)
-Cannanore Lighthouse, Kannur
-Mount Dilly Lighthouse, Kannur
-Kasargode Lighthouse, Kasargode.

Many More.....

18/02/2017

Kerala, a state situated on the tropical Malabar Coast of southwestern India, is one of the most popular tourist destinations in the country. Named as one of the ten paradises of the world by National Geographic Traveler, Kerala is famous especially for its ecotourism initiatives and beautiful backwaters. Its unique culture and traditions, coupled with its varied demography, have made Kerala one of the most popular tourist destinations in the world. Growing at a rate of 13.31%, the tourism industry is a major contributor to the state's economy.

Until the early 1980s, Kerala was a relatively unknown destination, with most tourism circuits concentrated around the north of the country. Aggressive marketing campaigns launched by the Kerala Tourism Development Corporation—the government agency that oversees tourism prospects of the state—laid the foundation for the growth of the tourism industry. In the decades that followed, Kerala Tourism was able to transform itself into one of the niche holiday destinations in India. The tag line Kerala – God's Own Country was adopted in its tourism promotions and became a global superbrand. Kerala is regarded as one of the destinations with the highest brand recall. In 2010, Kerala attracted 660,000 foreign tourist arrivals.

Kerala is an established destination for both domestic as well as foreign tourists. Kerala is well known for its beaches, backwaters in Alappuzha and Kollam, mountain ranges and wildlife sanctuaries. Other popular attractions in the state include the beaches at Kovalam, Kappad, Cherai and Varkala; backwater tourism and lake resorts around Ashtamudi Lake, Kollam; hill stations and resorts at Munnar, Wayanad, Nelliampathi, Vagamon and Ponmudi; and national parks and wildlife sanctuaries at Periyar, Parambikulam and Eravikulam National Park. The "backwaters" region—an extensive network of interlocking rivers, lakes, and canals that centre on Ashtamudi Lake, Kollam, also see heavy tourist traffic. Heritage sites, such as the Padmanabhapuram Palace, Hill Palace, and Mattancherry Palace, are also visited. The city of Trivandrum ranks first in the total number of international and domestic tourists in Kerala.To further promote tourism in Kerala, the Grand Kerala Shopping Festival was started by the Government of Kerala in 2007.Since then it has been held every year during the December–January period.

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18/02/2017

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