Manpasand Beverages Ltd. launched Fruits Up in two unique formats: fruit juice and aerated drinks. We were inspired by Narendra Modi, PM of India, to produce carbonated drink blended with fruit juice. In September 2014, PM proposed to add juice in aerated drinks to help farmer generate revenue from a new market. “We heard. We acted. We delivered”
The carbonated drink, available in grape, orange
and lemon flavours, contains real fruit content that enables us to position this product as a differentiated product offering a premium drink experience. The fruit juice has a unique product offering with a relatively higher fruit content/pulp of 16% - 17%. It is currently available in mango, apple, guava, litchi, orange and mixed fruit flavours. Available in tetra pack and PET bottle packaging, we provide a premium product experience, especially to our focus consumers in semi urban and rural markets.
