TERRA MADRE Group

TERRA MADRE Group Strategically located in the lovely town of Alberobello, Charming Tours operates since 2002 throughout the Puglia region, promoting sustainable tourism.

Terra Madre Group is born. In the Valle d’Itria, Alessandro Paiano, a brilliant entrepreneur from Puglia with a myriad of talents and curiosities, invents niche tourism with Terra Madre Group, tailored to the traveler, offering suggestive and unpublished itineraries in the history, culture, ancient crafts, gastronomy, and nature of his region. We welcome our guest into refurbished trulli filled wi

th magic and pamper them in taste, smell, and sight with dishes of popular simplicity made from locally sourced ingredients. Live unique, and exclusive trips in Puglia a land of unparalleled anthropological, landscape, and cultural richness. Terra Madre Group is based on 4 pillars: Charming Tour, Charming Trulli & Villas, Trattoria Terra Madre, and the Gardens.

🇬🇧 Discover the magic of Valle d’Itria! 🌿✨Five must-visit destinations:🏡 Alberobello – The timeless charm of trulli, a U...
22/03/2025

🇬🇧 Discover the magic of Valle d’Itria! 🌿✨

Five must-visit destinations:
🏡 Alberobello – The timeless charm of trulli, a UNESCO World Heritage Site.
🌸 Locorotondo – A circular village with flowered balconies and breathtaking views.
🎭 Martina Franca – Baroque elegance and outstanding culinary traditions.
🔥 Cisternino – Authentic atmosphere and famous butcheries with “fornello pronto.”
🏖 Ostuni – The stunning “White City” between alleys, olive trees, and crystal-clear sea.

Which of these destinations would you visit first? Tell us in the comments! 👇💬

🎉 Buona Festa del Papà! 👔🌟 Quest’anno, per la Festa del Papà, auguriamo a tutti voi una giornata speciale in particolare...
19/03/2025

🎉 Buona Festa del Papà! 👔🌟

Quest’anno, per la Festa del Papà, auguriamo a tutti voi una giornata speciale in particolare modo dal nostro neo papà il "Boss" Alessandro Paiano!

Celebriamo i papà, i nostri eroi quotidiani che con amore e dedizione ci ispirano ogni giorno. Grazie a tutti i papà per ciò che fate!



Auguri a tutti i papà!

Oggi, in occasione della Festa della Donna, celebriamo l’energia femminile che vive in ciascuno di noi. Una forza che ci...
08/03/2025

Oggi, in occasione della Festa della Donna, celebriamo l’energia femminile che vive in ciascuno di noi. Una forza che ci connette alla creatività, alla cura e alla protezione. È una parte potente e delicata, che ci insegna a essere forti e ad abbracciare il mondo con dolcezza. Un’energia che non ha confini, che non appartiene solo a chi è donna, ma che vive in tutti, se solo ci lasciamo guidare dalla sua bellezza.

Onoriamo questa energia e lasciamola crescere dentro di noi.







🤲 Le mani sono memoria. Ogni gesto racchiude secoli di tradizione, ogni movimento è un legame con il passato che diventa...
05/03/2025

🤲 Le mani sono memoria. Ogni gesto racchiude secoli di tradizione, ogni movimento è un legame con il passato che diventa presente. ✨
🧶 Le mani che intrecciano l’uncinetto raccontano storie di pazienza e creatività.
🧺 Quelle che modellano un cesto danno forma alla natura con abilità antica.
🍞 Quelle che lavorano il pane trasformano pochi ingredienti in nutrimento e calore.
📍 Ogni tradizione vive grazie alle mani di chi la custodisce. Vieni a scoprire questi gesti autentici.

Every day, we celebrate our deep bond with the land, preserving ancient traditions like milking— a symbol of dedication ...
27/02/2025

Every day, we celebrate our deep bond with the land, preserving ancient traditions like milking— a symbol of dedication and respect for nature. 🌾💚
Our mission? To honor our roots and enhance the value of our territory, turning every gesture into an act of love for local culture. 🌍❤️

Ogni giorno celebriamo il legame profondo con la nostra terra, custodendo antiche tradizioni come la mungitura, simbolo di dedizione e rispetto per la natura. 🌾💚
La nostra missione? Valorizzare il territorio e le sue radici, trasformando ogni gesto in un atto d’amore per la cultura locale. 🌍❤️

An incredible month between the True fair in Mexico City, where we promoted our destination, and a vacation that helped ...
17/02/2025

An incredible month between the True fair in Mexico City, where we promoted our destination, and a vacation that helped me appreciate the shared values with Mexico. Thanks to True, Nuba, and all the operators for the great networking and connections. We already thank you for the start of some exciting collaborations! We look forward to welcoming you to Puglia! 🌍✨.

❤️ Love tastes like our land. 🌿🍅From Puglia, with passion and tradition. 💚✨
14/02/2025

❤️ Love tastes like our land. 🌿🍅

From Puglia, with passion and tradition. 💚✨

🇮🇹 Instancabile, gentile, radioso: alcuni dei modi in cui sa essere Mirko.Oltre ad occuparsi del servizio in sala, in qu...
17/12/2024

🇮🇹 Instancabile, gentile, radioso: alcuni dei modi in cui sa essere Mirko.
Oltre ad occuparsi del servizio in sala, in questo periodo si prende cura anche del decoro,
con l’aiuto di un prezioso elfo.
Rendiamo ancora più accogliente il tuo luogo per le feste.

Saremo aperti lunedì 23
Chiusi mercoledì 25 per la cena
Aperti lunedì 30 per la cena
Chiusi 1 gennaio per la cena
Chiusi 6 gennaio per la cena

Vivi le tue feste nell’atmosfera della trattoria.

🇬🇧 Tireless, kind, radiant: just a few ways to describe Mirko.
In addition to managing the dining service, he is also taking care of the decorations during this time, with the help of a precious little elf.
We make your festive place even more welcoming.

Opening Hours for the Holidays:

Open Monday, December 23
Closed Wednesday, December 25 for dinner
Open Monday, December 30 for dinner
Closed January 1 for dinner
Closed January 6 for dinner







Celebrate the holidays in the warm atmosphere of the trattoria.

📍 Piazza Sacramento 17, Alberobello, Italy
☎️ 080 432 4326
✉️ [email protected]

For the Christmas season, Charming Tours invites you to experience the authentic atmosphere of the Itria Valley during t...
11/12/2024

For the Christmas season, Charming Tours invites you to experience the authentic atmosphere of the Itria Valley during the holidays! This tour takes you on a journey through the most enchanting spots in the valley, where the charm of Puglia shines with lights and tradition. In Locorotondo and Alberobello, historic squares transform into vibrant settings for artisanal markets, perfect for savoring local delicacies and discovering handmade treasures.

Request more information about the Christmas Tour today!

Book now at
📞 +39 080 432 3829
📧 [email protected].
or further details, visit our website www.charmingtours.it
Link in bio

In the heart of Alberobello, Christmas lights reflect off the conical roofs of the trulli, filling the air with the scen...
25/11/2024

In the heart of Alberobello, Christmas lights reflect off the conical roofs of the trulli, filling the air with the scent of crackling fires and spices, while the streets come alive with sounds and colors.
During the Christmas Tour, you’ll meet the basket maker, an artisan weaving history with his hands as he works at his bench, transforming humble materials into works of art.

Come and breathe in the authenticity of Alberobello and let yourself be carried away on a journey through ancient crafts and festive lights. Book your tour now!

Book now at
📞 +39 080 432 3829
📧 [email protected].
or further details, visit our website www.charmingtours.it
Link in bio

Travelers, if you’re seeking an experience that captures the true heart of Puglia, follow the call of the Orti Terra Mad...
15/11/2024

Travelers, if you’re seeking an experience that captures the true heart of Puglia, follow the call of the Orti Terra Madre. Here, under the generous sun and surrounded by aromas that soothe the soul, lie our last peppers of the season—a symbol of a land that gives itself with sincerity. A burst of colors and flavors that turns every taste into a story, an encounter with the essence of the Mediterranean.

We look forward to welcoming you to experience the authentic taste of Puglia, where nature, culture, and passion come together to tell their story.

Book now at
📞 +39 080 432 3829
📧 [email protected].
or further details, visit our website www.charmingtours.it
Link in bio


Imagine waking up wrapped in the tranquil silence of autumn in Puglia, where time flows slowly and nature reveals itself...
06/11/2024

Imagine waking up wrapped in the tranquil silence of autumn in Puglia, where time flows slowly and nature reveals itself in all its simplicity. Charming Trulli e Ville by Terra Madre Group welcome you into ancient dwellings, nestled among olive trees and gardens, where every detail is designed to offer an experience of authenticity and harmony.

In these places, waking up is a ritual of peace: sipping coffee slowly and gazing at the countryside. Here, the essence of Puglia envelops you, inviting you to rediscover the pleasure of simple things, far from the noise of everyday life.

Book now at
📞 +39 080 432 3829
📧 [email protected].
or further details, visit our website www.charmingtours.it
Link in bio

In Alberobello, in the Itria Valley, in that magical area between Fasano, Ostuni, and Monopoli, Terra Madre Group with C...
15/10/2024

In Alberobello, in the Itria Valley, in that magical area between Fasano, Ostuni, and Monopoli, Terra Madre Group with Charming Tours offers a unique experience to discover olive oil, among its monumental olive trees and ancient oil mills. We guide you into the poetry of a centuries-old activity: the harvesting of olives and the pressing in the mills. Walking through an olive grove adjacent to an ancient fortified farmhouse is a reconnection with the deep and powerful roots of these giants. An exciting experience-tour that includes a tasting of various extra virgin olive oils, uncovering the different qualities of this absolute and irreplaceable protagonist of the Mediterranean diet.

Book now at
📞 +39 080 432 3829
📧 [email protected].
or further details, visit our website www.charmingtours.it
Link in bio

🇬🇧 Turnip tops, broccoli, chicory, cauliflower.Autumn brings new life: young seedlings that will become tomorrow’s nouri...
08/10/2024

🇬🇧 Turnip tops, broccoli, chicory, cauliflower.
Autumn brings new life: young seedlings that will become tomorrow’s nourishment.
We follow the cycle of the seasons, listening to the words of Mother Earth.

Live your tasting experience in the trattoria.

🇮🇹 Cime di r**e, broccoli, cicorie, cavolfiore.
L’autunno porta con sé nuove nascite: giovani piantine che diventeranno nutrimento di domani.
Seguiamo la ciclicità delle stagioni, ascoltando le parole di Terra Madre.
Vivi la tua esperienza di gusto in trattoria.

📍 Piazza Sacramento 17, Alberobello, Italy
☎️ 080 432 4326
✉️ [email protected]


Experience the magic of Puglia even in the colder months with Charming Trulli e Ville by Terra Madre Group, welcoming gu...
04/10/2024

Experience the magic of Puglia even in the colder months with Charming Trulli e Ville by Terra Madre Group, welcoming guests all winter long. Nestled in the heart of Alberobello, our traditional Trulli invite you to immerse yourself in the region’s rich culture, savor authentic local flavors, and feel the warmth of Puglian hospitality. Surrounded by the charm of this UNESCO World Heritage site, you’ll live like a local, whether enjoying cozy nights by the fireplace or strolling through peaceful, picturesque streets. Alberobello in winter offers a serene escape like no other.

Book now at
📞 +39 080 432 3829
📧 [email protected].
or further details, visit our website www.charmingtours.it
Link in bio

At sunset, under a sky ablaze with crimson and gold, the sweet harmony of a guitar and accordion echoes through the Pugl...
02/10/2024

At sunset, under a sky ablaze with crimson and gold, the sweet harmony of a guitar and accordion echoes through the Puglian countryside. The sounds, graceful and full of harmony, spread through the air.

In this evening calm, Charming Tours by Terra Madre offers you not just a musical experience, but a sensory journey that nourishes the soul, in a dialogue between man and nature, between melody and silence. Come, and let the music express what words cannot!

Book now at
📞 +39 080 432 3829
📧 [email protected].
or further details, visit our website www.charmingtours.it
Link in bio

If an image could convey a scent, that of basil would be soft and gentle, yet with a well defined soul. Touching its lea...
30/09/2024

If an image could convey a scent, that of basil would be soft and gentle, yet with a well defined soul. Touching its leaves is a delightful game.

Live your taste experience at the trattoria.

Piazza Sacramento 17, Alberobello, Italy
☎ 080 432 4326
[email protected]




The Orti Terra Madre, kissed by the last ray of the day, resemble a living painting, a silent hymn to the fertility of t...
26/09/2024

The Orti Terra Madre, kissed by the last ray of the day, resemble a living painting, a silent hymn to the fertility of the soil and the labor of those who harvest its gifts. Thus, the eternal cycle of life finds its perfect harmony, and the eye gets lost in these lush fields, where nature awakens each day, filled with generous fruits.

Book now at
📞 +39 080 432 3829
📧 [email protected].
or further details, visit our website www.charmingtours.it
Link in bio

Indirizzo

Piazza Sacramento 17
Alberobello
70011

Notifiche

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