The Data Appeal Company

The Data Appeal Company Empowering smart, sustainable choices for businesses & destinations with data & AI. Almawave Group. Master your business, brand and territory today!
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As part of the Almawave Group, our goal is to simplify & democratize data to enhance the growth of organizations worldwide. Make strategic decisions and investments with our hyper-granular and global points-of-interest (POI) and location datasets enriched with voice-of-customer and Sentiment KPIs with Footfall indicators plus market context data (flights, hotels, events and more). Our data lake co

ntains over 200 million points of interest from around the globe. Access our actionable datasets and KPIs in various formats, including Data Appeal Studio, the only all-in-one tool for destination analysis.

27/12/2024

In 2024, we've seen the tourism sector evolve, bounce back, and shift toward new ways of thinking and experiencing travel.

But now, as we reflect on the lessons learned, we can't help but wonder..what lies ahead for tourism in 2025?

The next chapter is still to be written, and while we can’t know exactly what’s in store, we’re excited to imagine the possibilities ahead.

In the meantime...Happy New Year to all! 🥂

What will the tourism industry look like in 2025? Which megatrends will redefine international tourism? 🔮 Our new ebook ...
19/12/2024

What will the tourism industry look like in 2025? Which megatrends will redefine international tourism? 🔮

Our new ebook dives into the five megatrends set to reshape the travel landscape. Learn how sustainability, personalisation, data, AI (and more) are driving change and what it means for the future of tourism.

Get your free copy today: https://bit.ly/3P0Ylt7

🥂 New Year's Eve 2024, 20 European cities: how are hotel and short-term rental prices trending? We’ve harnessed the full...
18/12/2024

🥂 New Year's Eve 2024, 20 European cities: how are hotel and short-term rental prices trending?

We’ve harnessed the full potential of D / AI Destinations, our advanced territorial analysis platform, to track real-time price trends on major Online Travel Agencies (OTAs), explore visitor behavior, and compare the data with previous year's trends.

✨ Explore the full analysis and uncover all the trends: https://bit.ly/41EqQEs

Today, Destination Management Organisations (DMOs) are navigating an increasingly complex tourism landscape. To stay ahe...
16/12/2024

Today, Destination Management Organisations (DMOs) are navigating an increasingly complex tourism landscape. To stay ahead, they must embrace innovation and adapt their strategies.

But what are the most pressing challenges DMOs face today?
Mirko Lalli offers a concise yet powerful overview of the key issues in this insightful article by :

♻️ Environmental sustainability
⚖️ The balance between residents and tourists
🛬 Managing overtourism
🎭 Preserving cultural heritage
🤝 Stakeholder collaboration
💡 Technological innovation
🔧 Crisis preparedness and resilience
💸 Economic sustainability

The Evolution of DMOs that to remain competitive, sustainable, and attractive, must adopt innovative approaches and flexible strategies.

🇩🇪 From January to August 2024, Munich welcomed over 6 million international visitors and recorded more than 12 million ...
12/12/2024

🇩🇪 From January to August 2024, Munich welcomed over 6 million international visitors and recorded more than 12 million overnight stays, solidifying its status as a top tourist destination.

To gain deeper insights into tourism patterns and local dynamics, Simply Munich turned to Data Appeal.

Leveraging our platform, D / AI Destinations, we conducted a thorough analysis of the city’s neighbourhoods, exploring their Sentiment, visitor behaviors, and traveller profiles.

🎯 The result? Simply Munich now has the essential insights to refine its strategy and craft personalised offers and campaigns tailored to the unique needs of key markets.

Access the full analysis: https://bit.ly/3VyEV2e

Today’s travellers seek memorable, personalised experiences—a shift that pushes destinations to go beyond traditional “m...
10/12/2024

Today’s travellers seek memorable, personalised experiences—a shift that pushes destinations to go beyond traditional “must-see and do” lists and adapt to evolving preferences.

🔍🧑‍🤝‍🧑 By analysing spending patterns and sentiment trends, destinations can identify what truly resonates with high-value visitors and craft tailored experiences that build meaningful connections.

By doing so, destinations can attract the right visitors—those who share and respect local values—while enabling smarter visitor flow management.

In our latest webinar with ETOA we explored how this approach not only boosts destination appeal but also strengthens community well-being, safeguards the environment, and ensures a thriving, sustainable future for tourism.

🔗 Watch the full webinar recording!

Managing visitor flow has become about much more than attracting large numbers—it's about bringing in the right visitors who align with local values and resp...

In hospitality and retail, where outstanding customer service and experience are vital, AI is driving a major transforma...
09/12/2024

In hospitality and retail, where outstanding customer service and experience are vital, AI is driving a major transformation by enhancing experience customisation, streamlining daily operations, cutting costs, and optimising resources.

If your organisation hasn’t embraced AI yet, now’s the perfect time to get on board.

🤖 Take a look at our latest blog post to explore an innovative solution that will completely transform your approach to AI.

Learn how to use customer insights to grow your business and increase profits. Our full guide includes examples from D / AI Coach.

 , an iconic Italian destination known worldwide, as achieved an impressive triple success through the strategic use of ...
05/12/2024

, an iconic Italian destination known worldwide, as achieved an impressive triple success through the strategic use of our destination management platform, D / AI Destinations:

🔹 +6% bookings for hotels, +7% for short-term rentals
🔹 +20% higher average accommodation rates
🔹 Tourist season extended from March to November

Read the full story and get inspired!
Comune di San Gimignano

Here's how San Gimignano extended its season by 3 months, increased bookings by 6% and rates by 20% with D/AI Destinations

November flew by, but there’s still time to check out this month’s latest blog posts!🏎 A comprehensive analysis of the i...
04/12/2024

November flew by, but there’s still time to check out this month’s latest blog posts!

🏎 A comprehensive analysis of the impact of the 2024 Grand Prix on Abu Dhabi's tourism: https://bit.ly/4eBgcBa

📊 How data enrichment works and why you need it: https://bit.ly/3YNc62P

💟 How Lugano increased visitor sentiment: https://bit.ly/41hRWkE

📢 Skift chooses Data Appeal as a data partner for the Travel Health Index: https://bit.ly/49ntWP4

Enjoy!

To truly optimise your marketing efforts and revenue management, you need a comprehensive understanding of the environme...
29/11/2024

To truly optimise your marketing efforts and revenue management, you need a comprehensive understanding of the environment in which your business operates.

From analysing traveller behaviour to tracking local events and their impact, to monitoring pricing trends and studying competitor strategies—this information is essential for making informed decisions that drive success for your hotel chain or retail locations.

, the exclusive new feature of D / AI Coach, gives you all this and more, in one easy-to-access platform.

Curious to see how it works? Request a demo now: https://bit.ly/3UFQ0ho

🏎️ The 2024 Abu Dhabi Grand Prix, taking place over the weekend of December 6-8, is set to elevate the city’s tourism pr...
21/11/2024

🏎️ The 2024 Abu Dhabi Grand Prix, taking place over the weekend of December 6-8, is set to elevate the city’s tourism profile, attracting visitors from around the world and driving major economic benefits.

Abu Dhabi is ready to showcase its ability to meet the diverse needs of travellers, solidifying its place as a top global destination.

We’ve delved deep into this spectacular event, exploring the exciting data and insights behind it.

Check out our latest study: https://bit.ly/4eBgcBa

🏎️ Il Gran Premio di Abu Dhabi 2024, in programma dal 6 all'8 dicembre, è pronto a dare una spinta significativa al turi...
21/11/2024

🏎️ Il Gran Premio di Abu Dhabi 2024, in programma dal 6 all'8 dicembre, è pronto a dare una spinta significativa al turismo della città, attirando visitatori da ogni angolo del mondo e portando con sé importanti benefici economici.

Abu Dhabi è più che pronta a dimostrare la sua capacità di accogliere viaggiatori di ogni tipo, consolidandosi così come destinazione turistica di primo piano.

Abbiamo esplorato nel dettaglio questo grande evento, analizzando i dati e le tendenze che lo rendono così speciale: https://bit.ly/4fCpIFx

When you first dive into the world of data, you might stumble upon some common myths. 🤔Today, we’re busting one of those...
19/11/2024

When you first dive into the world of data, you might stumble upon some common myths. 🤔

Today, we’re busting one of those misconceptions and show you how data can uncover amazing insights, reveal hidden opportunities, and change the way you view the world.

Trust us, once you see the true power of data, you’ll never look at it the same way again.

➡️ Looking for straightforward data solutions to drive your business growth? Unlock actionable insights that empower smarter decisions and measurable success. Explore what we can do for you: https://bit.ly/3Ogy9u4

MARK YOUR CALENDARS 🚀This year, Data Appeal is back at BTO in Florence with an unmissable double event!Join us on Novemb...
18/11/2024

MARK YOUR CALENDARS 🚀

This year, Data Appeal is back at BTO in Florence with an unmissable double event!

Join us on November 27-28 for two action-packed days diving into the tech-driven transformation of travel and hospitality.

📌 On November 28, we’ll explore how AI can elevate guest interactions and personalise services in hospitality, blending automation with the human touch to create unforgettable experiences.

Together with top industry experts, we’ll dive into guests' views on innovation in the industry and discuss how businesses can harness data, AI, and creativity to craft unique, authentic experiences that connect with today’s travellers.

Check out the full program here: https://bit.ly/3AJMD2w

GET READY FOR IT 🚀This year, Data Appeal is back at BTO with an unmissable double event!Join us on November 27-28 for tw...
15/11/2024

GET READY FOR IT 🚀

This year, Data Appeal is back at BTO with an unmissable double event!

Join us on November 27-28 for two exciting days exploring the tech-driven transformation of travel and tourism. Discover how and are reshaping travel while staying true to human values like empathy, creativity, and that unique personal touch that makes each journey unforgettable.

📌 On November 27, we’ll dive into how destinations can leverage AI and data—from managing visitor flows and sustainable planning to optimising resources and creating impactful marketing strategies—with insights from top industry experts.

👉 [Stay tuned for more details on the November 28 agenda]

Full program here: https://bit.ly/3AJMD2w

⚡️ Have you ever wondered how businesses can supercharge their data with extra, valuable insights?This process, known as...
14/11/2024

⚡️ Have you ever wondered how businesses can supercharge their data with extra, valuable insights?

This process, known as , helps companies fill in data gaps, add meaningful context, and gain a deeper understanding of their information.

The result? Fresh insights, better-informed decisions, and more effective strategies that drive growth.

Let’s explore why data enrichment is essential for businesses looking to stay ahead. We’ll also share a real customer success story to show you just how impactful it can be.

What is data enrichment? And how can businesses leverage it to maximise their efficiency and sales? Read our full guide!

11/11/2024

🔔 Il nostro esclusivo webinar si avvicina! 🔔

Se lavori nel settore alberghiero o della ristorazione, questa è l'opportunità che stavi aspettando.

Il 20 novembre unisciti a noi per scoprire come migliorare la tua reputazione online in modo semplice e strategico, soddisfare i tuoi clienti e aumentare i tuoi profitti.

Durante il webinar, ti presenteremo D / AI Coach, la nostra innovativa piattaforma di reputation management che unisce l’esperienza di con l’intelligenza artificiale più avanzata. Uno strumento che lavora per te, aiutandoti a rispondere alle recensioni, analizzare i dati e ottimizzare le tue strategie.

➡️ REGISTRATI ORA: https://bit.ly/3YvCDBw

The last two days in London have been nothing short of amazing 🇬🇧From one event to the next, we had the chance to step o...
08/11/2024

The last two days in London have been nothing short of amazing 🇬🇧
From one event to the next, we had the chance to step onto the stages of City Nation Place Global 2024 and World Travel Market - WTM London.

It’s been an inspiring journey of sharing ideas, challenging the status quo, and exploring new ways to shape the future of destination management and tourism.

📍

Indirizzo

Via Del Tiratoio, 1
Florence
50124

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