月曜日 09:00 - 18:00 火曜日 09:00 - 18:00 水曜日 09:00 - 18:00 木曜日 09:00 - 18:00 金曜日 09:00 - 18:00 土曜日 09:00 - 18:00 日曜日 09:00 - 18:00

Visit Furano

Come for the flowers, food, culture & Hokkaido hospitality. Dry, light & deep snow. Lovely lavender Although get in quick. The world is cottoning on to Furano.

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https://twitter.com/FuranoTourism

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WELCOME
Hokkaido is the northern island of Japan and Furano-shi (town) is located in the geographical centre, or bellybutton as we call it, of this island. It's a wild place with bears, rivers, mountains and alpine weather, a

nd also a charming place with large flower farms, cool climate vineyards, artisan galleries, and unbeatable driving or cycling scenery - nearby Biei is famous for it. And then there's the snow riding...

Skiers, boarders and snow play enthusiasts will not be dissappointed by the local resort, nearby resorts, back country offerings, or local skating tracks. Unlike other places, it's less 'discovered' (you may not bump into as many people from back home). Accommodation here ranges from luxury hotels and apartments to budget hostels and camping. Transportation options include hiring a car (bring your international driving permit), taxis (affordable by most standards), trains, busses, and seasonal options geared to visitors. You can hire a bike near our office for 200 yen an hour - a great option in the right conditions. Nearby international airports are in Sapporo and Asahikawa, both easily accessed by public transport. This is a snapshot and we hope to show you more. From the Staff & Volunteers
Furano Tourism Association

25/06/2025

Furano Accommodation Wins International Award

Some big news for a Furano accommodation. Furano Lofts has won an international public-selected award as "Japan’s Best Ski Lodge/Chalet." Wow. Big stuff. This achievement highlights the excellent quality of accommodation available in the Furano area. Congratulations to Furano Lofts for their hard work. Here is the official press release:

Furano, Hokkaido – June 2025
Furano Lofts & Chalet has been awarded Japan’s Best Ski Lodge/Chalet in the 2025 Ski Asia Awards, marking the first-ever win for any Furano property in the history of the prestigious pan-Asia ski awards.

This recognition positions Furano on equal footing with Japan’s most celebrated ski destinations, joining the ranks of past winners in Niseko, Madarao, and Zao Onsen. Selected entirely by public vote, the award reflects widespread approval from the ski community and international travelers alike.

Located in Furano’s upper Kitanomine village, Furano Lofts & Chalet is operated by Flint Furano KK and is consistently ranked #1 on TripAdvisor for Furano stays. The boutique property offers a rare blend of privacy, alpine luxury, and local warmth, with fully self-contained loft apartments and a multi-bedroom chalet. A standout feature is its exclusive-use onsen, the only one of its kind in Furano’s ski village.

Guests praise the lodge for its design, service, and views of the Tokachi mountain range. With personalized hospitality and insider knowledge of the region, the team at Furano Lofts & Chalet delivers a five-star experience grounded in Furano’s charm.

"This is not just a win for us – it’s a win for Furano," said Leon Flint, Owner of Furano Lofts & Chalet. “It proves Furano can stand proudly among Asia’s top ski destinations.”

The Ski Asia Awards, now in their sixth year, are run by Ski Asia (skiasia.com), a trusted authority on ski travel across Japan and Asia-Pacific. Winners are determined solely by reader votes, making the accolade a genuine reflection of guest satisfaction and loyalty.

As Furano continues to grow its reputation across all seasons – from winter powder to summer lavender – this award reinforces the town’s appeal to both domestic and international travelers seeking authentic, high-quality experiences.

See you in Furano.

23/06/2025

Asahikawa-Biei-Furano Ultra Walk

Here's an interesting event happening this Saturday, June 28: The Asahikawa-Biei-Furano Ultra Walk.

Participants will start at Asahikawa station, and walk 63 km through some of the prettiest countryside in Japan to arrive at Furano station. Wow! That's a long way; 50% longer than a marathon. Good thing they are walking!

They will have 13 hours to finish, which puts the last finishers coming into Furano by 9:00 PM. If you're here, pop on out and give them some encouragement. I'm sure they can use it!

This is just one of many fun events happening in Furano over the summer.

18/06/2025

Flower Update

Here are some pics taken at Farm Tomita today, June 18.

The first types of lavender have begun blooming. Each day afterwards will just get better. As you can see from the other pictures, the flowers are still growing, and are not particularly dramatic at this point. The famed rainbow field is still all green.

See you in Furano.

15/06/2025

Climbing Season is Now Open

Today marks the official opening of the summer climbing season in the mountains surrounding Furano. To kick it off, Furano Tourism arranges treks for enthusiasts, complete with transportation, guides, and a woody souvenir.

The Furano area has an abundance of wonderful, scenic hiking trails. Difficulty ranges from the casual stroll to quite rugged and challenging. The bonus for hikers comes from the relatively low elevation of our mountains, so there is more oxygen for your enjoyment. However, don't underestimate the 2,000 meter elevation. These are legitimate mountains, rising up quickly from a base elevation of 200 meters. The entire Tokachi ridge and Mt. Asahidake are very exposed and rugged, and hikers should be in full "mountain mode" when making their climbing decisions. When the weather turns bad up there, it can very severe indeed.

See you in Furano.

08/06/2025

Welcome Lavender Express & Norokko!

The first official trains of summer have arrived in Furano over the weekend. The Lavender Express from Sapporo, and the Norokko sightseeing train from Asahikawa both arrived in Furano over the weekend. This kicks off the "official" flower viewing season. Daily service for both trains will begin Saturday, June 14.

See you in Furano.

04/06/2025

JR Lavender Express & Norokko Sightseeing Train

Another sign of summer and the coming flower season is the beginning of the special summer trains in Furano: the JR Lavender Express and the Norokko sightseeing trains.

The Lavender Express offers daily round-trip express service from Sapporo to Furano, while the Norokko train offers a leisurely, open-air ride through the scenic Furano-Biei area, and provides access to two famed flower gardens.

Service begins this weeeknd, June 7-8, with daily service starting June 14 until the end of summer.

For more information, contact JR Hokkaido www.jrhokkaido.co.jp/global/

See you in Furano.

30/05/2025

Flowers are Planted

Good news for flower fans!

The flowers have been planted at Farm Tomita. Of course, they are super small right how, but each day will get better and bigger.

Lavender update: not a single bud is yet visible. It's going to be another 2-3 weeks.

See you in Furano.

21/05/2025

Visit Us at the Sydney Snow Travel Expo

That's right!

Representatives from Furano (aka Yours Truly) will be at the Snow Travel Expo at the Sydney ICC this Sunday, May 25. We'll be in booth number 724, so stop on by for a chat about all things Furano--winter and summer!

Hope to see you there.

21/05/2025

Hokkaido Garden Road

The Hokkaido Garden Road is a scenic 250 km route through Daisetsu, Furano, and Tokachi, and is home to eight of Hokkaido's most beautiful gardens. It makes a wonderful summer itinerary through central Hokkaido.

Garden Road Home Page: https://hokkaido-garden.jp
See the flyer athttps://www.furanotourism.com/spro_cms/up/20250521163158355_39932.pdf

See you in Furano.

17/05/2025

Snow Dumps are Still Melting

People often wonder why our flower season begins so late in mid-June. Well, that's because our winter is so long, which means spring is later than for most people, and then summer finally starts. Remember, our ski resort closed just 11 days ago.

While the snow is gone from everywhere down in the valley, a good indicator of how delayed our spring is comes from noticing that the snow in the local snow dumps is STILL melting. In some cases, it will take another 2-3 weeks!! Amazing.

Here some pics showing the last remnants of a relatively small dump. Other dumps still have much more snow!

See you in Furano.

14/05/2025

Hail the Mighty Dandelion!

Aw, dandelions!

The delight of every child and curse of anyone trying to care for a lawn. However, in Hokkaido they are allowed to roam free. Now, they're not exactly encouraged, planted, or tended, but nothing is done to eliminate or destroy them, so they are everywhere!!

What a sight they make--magnificent carpets of yellow! Not an official flower of the Furano summer, but enjoyable nonetheless. Enjoy.

See you in Furano.

住所

Furano-shi, Hokkaido

営業時間

月曜日	09:00 - 18:00
火曜日	09:00 - 18:00
水曜日	09:00 - 18:00
木曜日	09:00 - 18:00
金曜日	09:00 - 18:00
土曜日	09:00 - 18:00
日曜日	09:00 - 18:00

電話番号

+81 (0) 167 23 3388

ウェブサイト

http://www.furanotourism.com/en/

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