22/09/2011
THE REAL JAPAN NEWSLETTER (part 1/2)
Contents - September 2011:
1) Inbound tourism to Japan recovering more quickly than expected
2) Travel Volunteer Project – A meaningful contest to promote Tourism in Japan
Inbound tourism to Japan recovering more quickly than expected
On March 11, 2011, the world woke up to discover the double natural catastrophe that hit the Tohoku region, on the west coast of Japan. A few hours later, the report of a nuclear incident at Fukushima Daichi, broadcasted live on international channels, just seemed to confirm the worst case scenario could be happening.
As a consequence and understandably, the vast majority of international travels to Japan were immediately cancelled. This resulted in an overall drop of 72% in international arrivals for March 2011 compared to previous year. The following months – April & May – weren’t much better. All over Japan, hotels, Ryokans and other businesses involved in tourism suffered consequent losses and expressed concerns over being able to continue operating if international travellers, in fears of disruptions in services or concerns over safety due to nuclear radiations, kept on avoiding the country for a longer period of time.
The reality of the situation on the ground was very different than reported in the media: apart from the north-eastern part of the country, the rest of the country - although shocked - remained safe and open for business as usual. However, due to intensive media focus only on the hardest-hit regions, Japan was a no-go destination in everyone’s mind.
Six months later, thanks to the joined efforts of government organizations, private operators and international travel agencies, business is coming back. Starting with few enquiries for very short trips (3-5 nights) in July and August, the trend is picking-up speed in September, with requests coming from the US, Latin America and Europe. Surprisingly, most travellers book at short notice, wanting to visit Japan in October and November, in time for the Autumn leaves season. Trips for Cherry Blossom cancelled in 2010 are also coming back to the books and we expect April 2012 to be at the same levels as it was supposed to be in 2011.
Of course, the full recovery of regions devastated by the tsunami and around Fukushima nuclear plant, will take many more years, but the recovery of tourism in the rest of Japan is a very encouraging sign for everyone in the country and especially for us, in the travel industry.
(Part 2- Travel Volunteer Project - to be continued in next post)
We are proud to announce the winners! Congratulations to Katie & Jamie!!!