月曜日 08:30 - 17:30 火曜日 08:30 - 17:30 水曜日 08:30 - 17:30 木曜日 08:30 - 17:30 金曜日 08:30 - 17:30 土曜日 08:30 - 17:30 日曜日 08:30 - 17:30

Sado Tourism Association

Name: Sado Tourism Association
Address: 2F Ryotsu Port. Terminal Bldg. 353 Ryotsu-minato, Sado, Sado-shi, Niigata, 952-0014, JP
Telephone: +81259275000
Rating: 5

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日本
Sado-shi, Niigata
Sado Tourism Association

Welcome to Sado Tourism Association official Facebook!! Share your favourite photos and travel memories on our timeline!! We also provide tourist information.

Sado is a beautiful island in the Japan Sea with a huge variety of tourist resources including a rich natural environment, history, traditional culture and performing arts. The influence of Kyoto culture brought by the nobles who were banished here in the middle ages, and the more recent influx of Edo culture (due to the prosperity of the gold mines) have made Sado a meeting-place for cultures fro

m all over Japan. Each village has inherited a tradition of public entertainment, which is still performed. The whole island is involved in efforts to have the Sado gold mines, which supported the financial system of the Shogunate, registered as a World Heritage Site and residents from every area are helping with town building. Efforts are also underway to reintroduce the toki (Japanese crested ibis) , an internationally protected bird, and to create an environment conducive to its breeding. The Sado Tourist Association, in cooperation with firms involved in the tourist industry, and national administrative and private voluntary groups, promotes the conditions vital to a tourist destination by developing tourist resources, conserving the environment, maintaining facilities and improving hospitality. The Sado Tourist Association and the people of Sado welcome you to Sado and hope that our island will inspire many happy memories. See more information:
In Japanese: https://www.visitsado.com
In English: https://www.visitsado.com/en

19/03/2025

NIPPONIA SADO AIKAWA FEATURED IN TIME’S ANNUAL LIST OF THE WORLD’S GREATEST PLACES

On March 13, TIME revealed the annual list of the World’s Greatest Places, which highlights 100 extraordinary destinations to visit and stay.
To compile this list, TIME solicited nominations of places—including hotels, cruises, restaurants, attractions, museums, parks, and more—from its international network of correspondents and contributors, as well as via an application process, with an eye toward those offering new and exciting experiences.
NIPPONIA Sado Aikawa was featured as one of the exciting new places to stay.

Read more here: https://time.com/collections/worlds-greatest-places-2025/7263063/nipponia?filters=asia

See the full list here: time.com/worldsgreatestplaces

18/03/2025

After the winter break, Sado Island`s tub boat operators will start business again from April!

Look forward to experiencing Sado`s clear emerald waters from atop traditional vessels called "taraibune" (tub boats).
Taraibune are unique to Sado and were invented about 200 years ago to navigate Ogi peninsula`s rocky coast with its many narrow inlets. Even nowadays, locals launch their modernized and motorized tub boats to fish for turban shells and seaweed here.

There are in total three places where you may experience a tub boat ride: Rikiya Kanko Kisen, Yajima-Kyojima, and Shukunegi.

※ The pictures show Yajima-Kyojima.

04/03/2025

The Jetfoil, as photographed from the car ferry, takes you from Niigata City to Sado Island`s Ryotsu Port in swift 67 minutes.

The car ferry ride takes 2 hours 30 minutes. A colony of seagulls travels along aiming to be fed by passengers on the deck. Just get some bird food (sold on the ferry) and stretch your hand out.

28/02/2025

Shikisai Ajiyoshi – Japanese Cuisine

The owner, fisherman in the early morning and chef in the afternoon, used to work as a chef at the Imperial Hotel in Tokyo and is a master of his trade. Using fresh fish directly from the net, the restaurant offers a wide variety of dishes, including donburi rice bowl dishes, set menus, and a la carte dishes. In winter, hot pot dishes with seasonal fish and seafood are also available. Down to the rice, vegetables and seaweeds – the ingredients are sourced locally on Sado Island.
The restaurant is in a scenic location with the sea spread out in front of it. It has a counter and three small tables (in total 24 seats), and can be used by both single guests, as well as larger groups. Feel free to stop by for a bite to eat.

Opening hours:
Tue~Sun
Lunch 11:30~14:00
Dinner 17:30~21:00 (no service on Sundays)

Address:
five minutes by car from Ryotsu Port
2108-1 Umezu, Sado, Niigata 952-0005

22/02/2025

Step into the colorful world of Sakiori weaving.

Sakiori weaving, a centuries-old craft born from the ingenuity of Sado Island’s fishermen and mountain workers. This eco-friendly art form transforms old fabrics into stunning, durable textiles—perfect for creating unique accessories and home goods. With this workshop, create a one-of-a-kind woven sakiori piece.

Sit at a traditional “tachibata” loom and weave your own piece! Tear old cloth into strips, thread the loom, and learn to create thick, textured textiles.
Feel good knowing you’re creating something sustainable by reusing old fabrics and reducing waste.
In just 1–2 hours, you’ll create a beautiful woven piece that can be turned into a mat, coaster, or accessory case (like a business card holder). Your creation will be finished by the instructor and sent to your home or ready for pick-up the next day.

Book your experience here:
https://en.enjoysado.net/activity/3099/

18/02/2025

Nemariya - An inn advocating an ethical way of living

This is an accommodation built using 100% recycled timber in the Kosado mountains where there are no electricity poles and guests can experience living close to the earth. Nemariya Inn is supplied with spring water, electricity is generated from solar panels, and the bathroom has a firewood bath and an environment-friendly compost toilet. The rooms on the first floor make you feel like you are surrounded by forest, the second floor has a large deck from which you can enjoy the sunset over Mano Bay.
Staying guests may also learn various handicrafts if they book the ‘Traditional Handicraft Experience Plan’.

Nemariya`s official website:
https://www.nemariya.com

13/02/2025

A few days after the blizzard has ceased and the sun came out again, Shukunegi Village looked almost like the frosted gingerbread house decorations people put up for Christmas in some countries.
Many houses are still inhabited, as you can see from the colorful snow shovels and other everyday objects in front of some buildings.

09/02/2025

Wonderful winter sunset as seen from the coast nearby Kirarium Sado.

05/02/2025

We stocked up on our Sado-T`s!

The "サド (Sado) T-Shirts" were very popular last year and sold out quickly.
This year we added new color variations (in total nine) and introduced a complementary "ガシマー (Gasima)" version, too!
If you get both versions and stand next to each other you will form "Sadogashima" (Sado Island). You may also wear it at Sado`s scenic spots and take commemorative pictures.

These T-Shirts are sold exclusively at the Tourist Information Centre in Ryotsu for
2,500 yen!

01/02/2025

The observation deck on a hill overlooking Lake Kamo and the Osado Mountain Range is lit up in the evening (17:00~23:00) until the end of March.
It is located right next to Shiizaki-Suwa Jinja, which has a Noh stage on its shrine precincts that is still actively used for performances during summer.
This hill is also one of the best sunset viewing spots on the island.

29/01/2025

We might see another cold wave in early February and can hopefully expect snowfall again.
It is very rare for snow to pile up that much in Aikawa`s historic Kyomachi-dori Street and Gold Mine area, because strong winds don`t allow for snow to accumulate. In early January people on Sado got to enjoy this rare view.

24/01/2025

February is the best month to enjoy oysters on Sado.
The oysters have grown to their maximum size by February and are being harvested either at Lake Kamo or Mano Bay - on opposite sides of the island. Even from your car driving by you can see the racks floating on the water from which the oysters hang on long ropes.
Many restaurants throughout the island will have oysters on their menu. CaMoco Café Koasobi close to Ryotsu Port in the south of Lake Kamo is for example operated by an oyster farmer, so you can expect the freshest meals: steemed oyster rice, oyster miso soup, or fried oysters.

20/01/2025

When you visit Sado Island, starting from your arrival at the port throughout your stay, you will notice various depictions of a bird again and again: be it cute illustrations, plush mascots, pastries and even milk cartons.
These all pay hommage to the toki (crested ibis) who once could be found throughout Japan, but went extinct due to over-hunting and the introduction of agriculture heavily relying on pesticides. Now, they can only be found in the wild on Sado.
Find out about the correlation between the toki and rice farming on Sado in this beautiful, well-researched Atlas Obscura article, penned by who visited Sado last year and was fascinated by the effort put into producing high-quality rice farmed using environment-friendly methods.

Here`s her article:
https://www.atlasobscura.com/articles/toki-bird-sado-island

13/01/2025

After having experienced the thrills of the buzzing capital of Tokyo, take time to explore the wonders of Japan`s countryside, too.
Tokyo is conveniently connected to Niigata Prefecture by bullet train taking you to quieter areas, such as Yuzawa, rather quickly.
If you want to take your countryside adventure further, board the ferry to Sado Island and visit the Sado Gold Mines with a mining history of 400 years.
(Also make sure to experience the many other things unique to the island!😉)

Check out this Discovery x Warner Brothers article to learn more:
https://sponsorcontent.wbd.com/tokyo-niigata/

08/01/2025

Adventure travel on Sado Island!
Go on a snowshoeing tour in the mountains and visit a frozen waterfall with Sado-born outdoor guide Ishizuka Hiroyuki.
While working at a sports store, Ishizuka-San has been exploring the island`s nature for years in seach of exciting outdoor adventures and started planning his own tours making the most of Sado's terrain regardless of the season.

During this snowshoeing tour you will see snow-covered terraced rice fields and a frozen waterfall (if the conditions are good). During a break, Ishizuka-San will invite you to enjoy a tea time in the snow right in front of the waterfall

Book your tour here:
https://www.enjoysado.net/activity/5114/

*This plan is based on the assumption of snowfall. If snow accumulation is not expected, the tour will be cancelled.

06/01/2025

With the help of JTB USA, our PR ads for Sado Island have been published in Hawaii newspapers✨
The ad also included a link to the English version of the Sado Tourism Navi and the English version of Sadoventure (our experience program).
Very quickly after the release of the ad, we were excited to hear that it had generated great interest.
We hope to see even more international visitors to Sado Island in the future!

04/01/2025

Hoshigaki season has come!
Almost every building in Ogi`s shopping street was decorated with persimmons in late December. Some of them had turned into a close to black deep purple looking like charcoal from afar, however most of these are still very much edible.
Eating at one of the restaurants there, that also had persimmons out to dry right next to the entrance, we got to taste some of those hoshigaki. It was a very special moment when the owner got us four, five persimmons from the rack outside to eat together with our yoghurt-mousse dessert!
The persimmons were at the stage of "anpogaki", partially dried with the core still being quite soft, which is also an interesting texture. By now, these hoshigaki should be fully dry and ready to use for various dishes.

31/12/2024

We wish you a happy and healthy year 2025!!!

Instead of fireworks the photos show drones forming koban gold coins and a mining image hovering over Doyu no Warito at a special event in celebration of the designation of Sado`s Gold Mine as a UNESCO World Heritage Site.
This is the accomplishment we are very proud of looking back at 2024.
May everyone accomplish something they can be proud of this year!

住所

2F Ryotsu Port. Terminal Bldg. 353 Ryotsu-minato, Sado
Sado-shi, Niigata
952-0014

営業時間

月曜日	08:30 - 17:30
火曜日	08:30 - 17:30
水曜日	08:30 - 17:30
木曜日	08:30 - 17:30
金曜日	08:30 - 17:30
土曜日	08:30 - 17:30
日曜日	08:30 - 17:30

電話番号

+81259275000

ウェブサイト

https://www.visitsado.com/en/

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