Sado Tourism Association

Sado Tourism Association Welcome to Sado Tourism Association official Facebook!! Share your favourite photos and travel memories on our timeline!! We also provide tourist information.

Sado is a beautiful island in the Japan Sea with a huge variety of tourist resources including a rich natural environment, history, traditional culture and performing arts. The influence of Kyoto culture brought by the nobles who were banished here in the middle ages, and the more recent influx of Edo culture (due to the prosperity of the gold mines) have made Sado a meeting-place for cultures fro

m all over Japan. Each village has inherited a tradition of public entertainment, which is still performed. The whole island is involved in efforts to have the Sado gold mines, which supported the financial system of the Shogunate, registered as a World Heritage Site and residents from every area are helping with town building. Efforts are also underway to reintroduce the toki (Japanese crested ibis) , an internationally protected bird, and to create an environment conducive to its breeding. The Sado Tourist Association, in cooperation with firms involved in the tourist industry, and national administrative and private voluntary groups, promotes the conditions vital to a tourist destination by developing tourist resources, conserving the environment, maintaining facilities and improving hospitality. The Sado Tourist Association and the people of Sado welcome you to Sado and hope that our island will inspire many happy memories. See more information:
In Japanese: https://www.visitsado.com
In English: https://www.visitsado.com/en

𝐒𝐚𝐝𝐨 𝐈𝐬𝐥𝐚𝐧𝐝 𝐀𝐩𝐩𝐞𝐚𝐫𝐬 𝐢𝐧 𝐭𝐡𝐞 𝟐𝟔𝐭𝐡 𝐈𝐬𝐬𝐮𝐞 𝐨𝐟 𝐀𝐫𝐜𝐚𝐝𝐢𝐚 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐓𝐫𝐚𝐯𝐞𝐥 𝐌𝐚𝐠𝐚𝐳𝐢𝐧𝐞Arcadia Culture and Travel is a premier luxu...
30/04/2025

𝐒𝐚𝐝𝐨 𝐈𝐬𝐥𝐚𝐧𝐝 𝐀𝐩𝐩𝐞𝐚𝐫𝐬 𝐢𝐧 𝐭𝐡𝐞 𝟐𝟔𝐭𝐡 𝐈𝐬𝐬𝐮𝐞 𝐨𝐟 𝐀𝐫𝐜𝐚𝐝𝐢𝐚 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐓𝐫𝐚𝐯𝐞𝐥 𝐌𝐚𝐠𝐚𝐳𝐢𝐧𝐞

Arcadia Culture and Travel is a premier luxury magazine dedicated to quality global travel, style, and cultural exploration. Each issue showcases breathtaking destinations and exclusive experiences through evocative storytelling and stunning visuals.

We are excited to announce that in its 26th Issue, Arcadia has turned its lens to Sado Island's unique blend of natural beauty and cultural depth, with a feature highlighting the island. Conservation efforts for the Toki bird (Japanese Crested Ibis), a majestic and endangered species, are also highlighted. The campaign is prominently featured on the back and inner covers of the magazine, blending striking imagery with a call to protect this beautiful bird as an iconic symbol of resilience and ecological revival.

We are deeply honored and delighted that Arcadia has chosen to spotlight Sado Island in its 26th Issue. This feature is a wonderful opportunity to share the island’s unique charm—from its breathtaking nature and rich traditions to its warm, welcoming spirit. We hope this inspires more travelers to discover Sado’s magic for themselves, experiencing firsthand why it’s one of Japan’s most captivating destinations.

The magazine is on sale in news outlets in 70 countries around the world and available to order online. For more, see https://www.thearcadiaonline.com/

𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐒𝐚𝐝𝐨 𝐈𝐬𝐥𝐚𝐧𝐝'𝐬 𝐆𝐨𝐥𝐝𝐞𝐧 𝐇𝐞𝐫𝐢𝐭𝐚𝐠𝐞🌟𝐊𝐈𝐍𝐁𝐔𝐑𝐀 𝐂𝐎𝐌𝐁𝐎 𝐓𝐈𝐂𝐊𝐄𝐓🌟Experience Sado's rich gold mining history with the Kinbura ...
22/04/2025

𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐒𝐚𝐝𝐨 𝐈𝐬𝐥𝐚𝐧𝐝'𝐬 𝐆𝐨𝐥𝐝𝐞𝐧 𝐇𝐞𝐫𝐢𝐭𝐚𝐠𝐞
🌟𝐊𝐈𝐍𝐁𝐔𝐑𝐀 𝐂𝐎𝐌𝐁𝐎 𝐓𝐈𝐂𝐊𝐄𝐓🌟

Experience Sado's rich gold mining history with the Kinbura Combo Ticket!

BOOK NOW: https://en.enjoysado.net/activity/3218/

For just 2,500 yen (adults) or 1,500 yen (children), unlock a memorable two day journey through Sado's most treasured historical sites!

✅ 2 DAYS ACCESS to the Kirarium Gold Mine Guidance Facility
✅ 2 DAYS ACCESS to the Historic Sado Gold Mine
✅ CREATE YOUR OWN Gold Coin replica to take home as a special souvenir
✅ EXCLUSIVE DISCOUNTS at the Sado Magistrate's Office and Aikawa Folk Museum

Our recommended itinerary starts at the Kirarium Gold Mine Guidance Facility before exploring the Sado Gold Mine - but the choice is yours with this flexible two-day pass!

Book easily online up until the Postinge your visit, or purchase on-site at the Kiranum Sado Tourist Information Desk on the day of your visit.

Don't miss this opportunity to immerse yourself in centuries of gold mining tradition while creating lasting memories on beautiful Sado Island.

Spring has arrived on Sado Island, and Shiroyama Park in Ogi is now in full bloom with dreamy cherry blossoms. 🌸✨Nestled...
11/04/2025

Spring has arrived on Sado Island, and Shiroyama Park in Ogi is now in full bloom with dreamy cherry blossoms. 🌸✨

Nestled on a gentle hill, this hidden gem turns into a soft sea of pink and white each April. Enjoy a quiet hanami picnic, take a stroll through the petals drifting in the breeze, or shoot some photos without the crowds. While popular sakura spots in Tokyo can be packed shoulder-to-shoulder, here on Sado, the beauty feels personal — peaceful, spacious, and easy to enjoy. If you’re on the island, don’t miss this magical moment — it only lasts a little while, but it's so special. 🌸🍃

For more Cherry Blossom spots on Sado Island, check our homepage: https://www.visitsado.com/en/whatsnew/detail---id-20.html

NIPPONIA SADO AIKAWA FEATURED IN TIME’S ANNUAL LIST OF THE WORLD’S GREATEST PLACES On March 13, TIME revealed the annual...
19/03/2025

NIPPONIA SADO AIKAWA FEATURED IN TIME’S ANNUAL LIST OF THE WORLD’S GREATEST PLACES

On March 13, TIME revealed the annual list of the World’s Greatest Places, which highlights 100 extraordinary destinations to visit and stay.
To compile this list, TIME solicited nominations of places—including hotels, cruises, restaurants, attractions, museums, parks, and more—from its international network of correspondents and contributors, as well as via an application process, with an eye toward those offering new and exciting experiences.
NIPPONIA Sado Aikawa was featured as one of the exciting new places to stay.

Read more here: https://time.com/collections/worlds-greatest-places-2025/7263063/nipponia?filters=asia

See the full list here: time.com/worldsgreatestplaces

After the winter break, Sado Island`s tub boat operators will start business again from April!Look forward to experienci...
18/03/2025

After the winter break, Sado Island`s tub boat operators will start business again from April!

Look forward to experiencing Sado`s clear emerald waters from atop traditional vessels called "taraibune" (tub boats).
Taraibune are unique to Sado and were invented about 200 years ago to navigate Ogi peninsula`s rocky coast with its many narrow inlets. Even nowadays, locals launch their modernized and motorized tub boats to fish for turban shells and seaweed here.

There are in total three places where you may experience a tub boat ride: Rikiya Kanko Kisen, Yajima-Kyojima, and Shukunegi.

※ The pictures show Yajima-Kyojima.

The Jetfoil, as photographed from the car ferry, takes you from Niigata City to Sado Island`s Ryotsu Port in swift 67 mi...
04/03/2025

The Jetfoil, as photographed from the car ferry, takes you from Niigata City to Sado Island`s Ryotsu Port in swift 67 minutes.

The car ferry ride takes 2 hours 30 minutes. A colony of seagulls travels along aiming to be fed by passengers on the deck. Just get some bird food (sold on the ferry) and stretch your hand out.

Shikisai Ajiyoshi – Japanese CuisineThe owner, fisherman in the early morning and chef in the afternoon, used to work as...
28/02/2025

Shikisai Ajiyoshi – Japanese Cuisine

The owner, fisherman in the early morning and chef in the afternoon, used to work as a chef at the Imperial Hotel in Tokyo and is a master of his trade. Using fresh fish directly from the net, the restaurant offers a wide variety of dishes, including donburi rice bowl dishes, set menus, and a la carte dishes. In winter, hot pot dishes with seasonal fish and seafood are also available. Down to the rice, vegetables and seaweeds – the ingredients are sourced locally on Sado Island.
The restaurant is in a scenic location with the sea spread out in front of it. It has a counter and three small tables (in total 24 seats), and can be used by both single guests, as well as larger groups. Feel free to stop by for a bite to eat.

Opening hours:
Tue~Sun
Lunch 11:30~14:00
Dinner 17:30~21:00 (no service on Sundays)

Address:
five minutes by car from Ryotsu Port
2108-1 Umezu, Sado, Niigata 952-0005

Step into the colorful world of Sakiori weaving.Sakiori weaving, a centuries-old craft born from the ingenuity of Sado I...
22/02/2025

Step into the colorful world of Sakiori weaving.

Sakiori weaving, a centuries-old craft born from the ingenuity of Sado Island’s fishermen and mountain workers. This eco-friendly art form transforms old fabrics into stunning, durable textiles—perfect for creating unique accessories and home goods. With this workshop, create a one-of-a-kind woven sakiori piece.

Sit at a traditional “tachibata” loom and weave your own piece! Tear old cloth into strips, thread the loom, and learn to create thick, textured textiles.
Feel good knowing you’re creating something sustainable by reusing old fabrics and reducing waste.
In just 1–2 hours, you’ll create a beautiful woven piece that can be turned into a mat, coaster, or accessory case (like a business card holder). Your creation will be finished by the instructor and sent to your home or ready for pick-up the next day.

Book your experience here:
https://en.enjoysado.net/activity/3099/

Nemariya - An inn advocating an ethical way of livingThis is an accommodation built using 100% recycled timber in the Ko...
18/02/2025

Nemariya - An inn advocating an ethical way of living

This is an accommodation built using 100% recycled timber in the Kosado mountains where there are no electricity poles and guests can experience living close to the earth. Nemariya Inn is supplied with spring water, electricity is generated from solar panels, and the bathroom has a firewood bath and an environment-friendly compost toilet. The rooms on the first floor make you feel like you are surrounded by forest, the second floor has a large deck from which you can enjoy the sunset over Mano Bay.
Staying guests may also learn various handicrafts if they book the ‘Traditional Handicraft Experience Plan’.

Nemariya`s official website:
https://www.nemariya.com

A few days after the blizzard has ceased and the sun came out again, Shukunegi Village looked almost like the frosted gi...
13/02/2025

A few days after the blizzard has ceased and the sun came out again, Shukunegi Village looked almost like the frosted gingerbread house decorations people put up for Christmas in some countries.
Many houses are still inhabited, as you can see from the colorful snow shovels and other everyday objects in front of some buildings.

Wonderful winter sunset as seen from the coast nearby Kirarium Sado.
09/02/2025

Wonderful winter sunset as seen from the coast nearby Kirarium Sado.

We stocked up on our Sado-T`s!The "サド (Sado) T-Shirts" were very popular last year and sold out quickly.This year we add...
05/02/2025

We stocked up on our Sado-T`s!

The "サド (Sado) T-Shirts" were very popular last year and sold out quickly.
This year we added new color variations (in total nine) and introduced a complementary "ガシマー (Gasima)" version, too!
If you get both versions and stand next to each other you will form "Sadogashima" (Sado Island). You may also wear it at Sado`s scenic spots and take commemorative pictures.

These T-Shirts are sold exclusively at the Tourist Information Centre in Ryotsu for
2,500 yen!

The observation deck on a hill overlooking Lake Kamo and the Osado Mountain Range is lit up in the evening (17:00~23:00)...
01/02/2025

The observation deck on a hill overlooking Lake Kamo and the Osado Mountain Range is lit up in the evening (17:00~23:00) until the end of March.
It is located right next to Shiizaki-Suwa Jinja, which has a Noh stage on its shrine precincts that is still actively used for performances during summer.
This hill is also one of the best sunset viewing spots on the island.

We might see another cold wave in early February and can hopefully expect snowfall again. It is very rare for snow to pi...
29/01/2025

We might see another cold wave in early February and can hopefully expect snowfall again.
It is very rare for snow to pile up that much in Aikawa`s historic Kyomachi-dori Street and Gold Mine area, because strong winds don`t allow for snow to accumulate. In early January people on Sado got to enjoy this rare view.

住所

2F Ryotsu Port. Terminal Bldg. 353 Ryotsu-minato, Sado
Sado-shi, Niigata
952-0014

営業時間

月曜日 08:30 - 17:30
火曜日 08:30 - 17:30
水曜日 08:30 - 17:30
木曜日 08:30 - 17:30
金曜日 08:30 - 17:30
土曜日 08:30 - 17:30
日曜日 08:30 - 17:30

電話番号

+81259275000

ウェブサイト

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