Sado Tourism Association

Sado Tourism Association Welcome to Sado Tourism Association official Facebook!! Share your favourite photos and travel memories on our timeline!! We also provide tourist information.

Sado is a beautiful island in the Japan Sea with a huge variety of tourist resources including a rich natural environment, history, traditional culture and performing arts. The influence of Kyoto culture brought by the nobles who were banished here in the middle ages, and the more recent influx of Edo culture (due to the prosperity of the gold mines) have made Sado a meeting-place for cultures fro

m all over Japan. Each village has inherited a tradition of public entertainment, which is still performed. The whole island is involved in efforts to have the Sado gold mines, which supported the financial system of the Shogunate, registered as a World Heritage Site and residents from every area are helping with town building. Efforts are also underway to reintroduce the toki (Japanese crested ibis) , an internationally protected bird, and to create an environment conducive to its breeding. The Sado Tourist Association, in cooperation with firms involved in the tourist industry, and national administrative and private voluntary groups, promotes the conditions vital to a tourist destination by developing tourist resources, conserving the environment, maintaining facilities and improving hospitality. The Sado Tourist Association and the people of Sado welcome you to Sado and hope that our island will inspire many happy memories. See more information:
In Japanese: https://www.visitsado.com
In English: https://www.visitsado.com/en

Hoshigaki season has come!Almost every building in Ogi`s shopping street was decorated with persimmons in late December....
04/01/2025

Hoshigaki season has come!
Almost every building in Ogi`s shopping street was decorated with persimmons in late December. Some of them had turned into a close to black deep purple looking like charcoal from afar, however most of these are still very much edible.
Eating at one of the restaurants there, that also had persimmons out to dry right next to the entrance, we got to taste some of those hoshigaki. It was a very special moment when the owner got us four, five persimmons from the rack outside to eat together with our yoghurt-mousse dessert!
The persimmons were at the stage of "anpogaki", partially dried with the core still being quite soft, which is also an interesting texture. By now, these hoshigaki should be fully dry and ready to use for various dishes.

We wish you a happy and healthy year 2025!!!Instead of fireworks the photos show drones forming koban gold coins and a m...
31/12/2024

We wish you a happy and healthy year 2025!!!

Instead of fireworks the photos show drones forming koban gold coins and a mining image hovering over Doyu no Warito at a special event in celebration of the designation of Sado`s Gold Mine as a UNESCO World Heritage Site.
This is the accomplishment we are very proud of looking back at 2024.
May everyone accomplish something they can be proud of this year!

Because it`s cute
30/12/2024

Because it`s cute

I was actually aiming for a photo with snow, but it had already melted.Still, the bus stop of Takiwaki with its cute tur...
27/12/2024

I was actually aiming for a photo with snow, but it had already melted.
Still, the bus stop of Takiwaki with its cute turqoise hut and the solitary pine tree next to it always catch my eye when driving by.

We got our white Christmas!The snow accumulation varies greatly even on small Sado Island. You will find the most snow i...
25/12/2024

We got our white Christmas!

The snow accumulation varies greatly even on small Sado Island. You will find the most snow in Ryotsu area and the Kuninaka plain - in the shadow of the Osado Mountain Range. Aikawa and Ogi area have comparibly little amounds of snow.

Merry Christmas!Deep in the Kosado Mountains of Akadomari area in the south of Sado, one man seems to have made it his m...
24/12/2024

Merry Christmas!

Deep in the Kosado Mountains of Akadomari area in the south of Sado, one man seems to have made it his mission to make people who find this place happy by putting up a huge Christmas illumination around his house and garden over the entire month of December.
And many people do indeed make the long drive: couples or families bringing their children along to get into Christmas mood.

The flooded rice field in front of the house reflects the colorful installation beautifully.

One thing to do during winter on Sado is learning more about the islanders` everyday life as it used to be way back by v...
20/12/2024

One thing to do during winter on Sado is learning more about the islanders` everyday life as it used to be way back by visiting each respective region`s folk museums.

The Ryotsu Folk Museum is divided into three exhibition halls with the themes “Sea,” “Everyday Life with Wood,” and “Festivals”.

Many traditional tools handmade and used by the people in Ryotsu area are on display. The tools used to make these tools are also handmade, and you can really feel the time and effort people had to put into making these in the past.
You will also find a huge 3-meter-diameter miso barrel that you may "enter" to take photos in.

"Nemare" means "take a seat" in Sado dialect which this Izakaya (Japanese bar) of the same name invites everyone to do i...
18/12/2024

"Nemare" means "take a seat" in Sado dialect which this Izakaya (Japanese bar) of the same name invites everyone to do in its relaxing, casual atmosphere.
Nemare serves both Japanese and Western style dishes and drinks: pasta, pizza, deep-fried chicken, horse-meat sashimi, seasonal fish, whiskies, craft beer by the local Toki Brewery, even interesting non-alcoholic cocktails.
The lovely animal details unexpectedly popping up during our meal at the bar - from the business hours sign at the entrance to the coasters and the bill in the end - put a smile on my face.

Udon Aoi is a restaurant in the center of the island dedicated to serving dishes made from the best local Sado ingredien...
14/12/2024

Udon Aoi is a restaurant in the center of the island dedicated to serving dishes made from the best local Sado ingredients to their guests.
Their signature udon noodles are made with fragrant nagamo seaweed and come with various complementary side dishes like nanban-ebi (shrimp), zuwai-gani crab, and tempura made with seasonal vegetables and seafood that you dip in salt extracted from deep sea water harvested off the south-east coast of the island.
Paying attention to details, you will find that the hashioki (chopstick rest) and the deep sea salt are shaped like Sado, and some of the small plates or cups are made from red Mumyoi clay. Eating your way through the set you will make many intriguing discoveries.
Also have a look at the items on sale such as Mumyoiyaki ware from the Gyokudo kiln or the Sado-shaped hashioki if you are looking to bring unique pieces to your own dining table at home.

Coinciding with this year`s first snow, the Kanburi Matsuri was held at Washizaki Fishing Harbor at the northern tip of ...
09/12/2024

Coinciding with this year`s first snow, the Kanburi Matsuri was held at Washizaki Fishing Harbor at the northern tip of the island.
Although the big yellowtail catch everyone was hoping for didn`t happen (not even for the sea gulls who were waiting for the fishermen to return), visitors still enjoyed warm fish soup in great company and an adorable Onidaiko performance by children.
Early birds got to see the steaming sea in the morning creating a quite surreal mood.

People who have watched the Ghibli movie ”My Neighbor Totoro” will probably notice the similarity in the atmosphere of t...
05/12/2024

People who have watched the Ghibli movie ”My Neighbor Totoro” will probably notice the similarity in the atmosphere of this place.
Actually, I only just recently watched it for the first time and remembered when Tokyostreetview filmed at this shrine, Kasuga-Wakamiya Jinja, because they got Totoro-vibes from it - now I see it, too!

This is where you can find it:
https://maps.app.goo.gl/muU6NX9xXxBVCgLt6

A place where you can drink local saké from each of Sado's five breweries - Bar Shinonome.Once you open and step inside ...
01/12/2024

A place where you can drink local saké from each of Sado's five breweries - Bar Shinonome.
Once you open and step inside through the magnificent sliding door you are greeted by a smiling master at this stylish bar. With its subdued lighting and carefully selected interior, it has a luxurious feel, but it makes you feel relaxed and at ease at the same time. The cosy atmosphere makes you want to visit every day.
Compare-drink and find your favorite Sado saké!
Simple snacks made from locally sourced ingredients and a full menu of whiskies and cocktails are also available.

Now that it`s noticeably getting colder is the best time to enjoy sauna with some friends and boost your health!Four yea...
30/11/2024

Now that it`s noticeably getting colder is the best time to enjoy sauna with some friends and boost your health!
Four years ago, Hostel PERCH did a crowdfunding project to turn a small unused storehouse from the Meiji era into a sauna. It heats up to 110 degrees celsius and about 10 persons fit in there (unisex)!
The stove runs on left-over wood collected from all over the island and the cold bath tub in front of the sauna entrance is actually a taraibune tub!

Making a reservation is not necessary and you may enter the sauna freely between 15:00 and 21:00.

Not only overnight guests but also locals may use the sauna:
・90 minutes 1,500 yen per person
・towel or bathing suit rental is available (300 yen)

Please note that in Japan it`s customary to cover up and wear a bathing suit and/or a towel.

See Hostel PERCH`s official website for more information:
https://www.s-perch.com/kura-sauna

Turtle art at Onogame Rock! Can you see it?
27/11/2024

Turtle art at Onogame Rock!
Can you see it?

The Japanese maple trees around Myosenji Temple, Seisuiji Temple and Keikuji Temple are finally wearing their autumn col...
22/11/2024

The Japanese maple trees around Myosenji Temple, Seisuiji Temple and Keikuji Temple are finally wearing their autumn colors enhancing the calming atmosphere of the precincts.

The autumn foliage took its time to come out this year - but it is always worth the wait!Momijiyama Park is one of the m...
20/11/2024

The autumn foliage took its time to come out this year - but it is always worth the wait!
Momijiyama Park is one of the most colorful spots to enjoy fall season on Sado.

An unusual angle of Doyu no Warito - symbol of the Sado Gold Mine.This is the back of the open-cut rock as visible from ...
11/11/2024

An unusual angle of Doyu no Warito - symbol of the Sado Gold Mine.
This is the back of the open-cut rock as visible from the Osado Skyline.

住所

2F Ryotsu Port. Terminal Bldg. 353 Ryotsu-minato, Sado
Sado-shi, Niigata
952-0014

営業時間

月曜日 08:30 - 17:30
火曜日 08:30 - 17:30
水曜日 08:30 - 17:30
木曜日 08:30 - 17:30
金曜日 08:30 - 17:30
土曜日 08:30 - 17:30
日曜日 08:30 - 17:30

電話番号

+81259275000

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