Eco tourism along the Lake Victoria is not scaling to the heights that it should be at. This is because this region is presumed to not have the traditional Kenyan tourism attractions, which is the Big Five. Though it has a huge potential to become one of the best tourism destinations in all of Kenya, it has been neglected by the tourism sector. Furthermore, the Lake provides a tremendous amount of
natural resources, including papyrus reeds, water hyacinth and fish scales from fish, which talented craftsmen and communities around the lake use to produce beautiful crafts, and earn a living from. The communities however, do not have the capacity to tap effectively into the available market. The need to strike the balance between economic empowerment and resource conservation, for the benefit of the environment and the rural communities, has brought out the passion in us. For a long time now, the communities which live in proximity to the lake, wetlands and other riparian areas, have depended on the natural resources that they get from these ecosystems to support their livelihoods. They have however not had the capacity, knowledge or ability to harvest sustainably to avoid deterioration and destruction of the ecosystem which provides them with these resources. Aside from this, the Lake Victoria region is a beautiful place with a wide array of attractions which can support, community based tourism in the aspects of ecotourism, avitourism, and cultural tourism. We have therefore set out to package all this, in an attempt to promote tourism along the Lake Victoria region and the development of local talents and crafts. On top of it all we will be establishing a green fund as part of the business, which will be aimed at conserving all the natural resources that our platform will be promoting utility of. Ecotourism Sensation Lake Victoria is a comprehensive online platform that is designed to be used as a tool for monitoring and evaluation of the Lake’s and wetlands resources, it will provide a database where all this information will be stored, synthesized and analysed for use in conservation. It will be an information portal for both international and domestic tourists, conservationists and would be economically empowered locals along the Lake Victoria region. This is a tool that can be used for entertainment, monitoring and evaluation, communication and business purposes, all packaged in one. There are a number of tour companies and agencies along the Lake Victoria region which conduct tourism and sell packages for tourism products along the Lake. But we are not just selling tour packages, we are promoting community based tourism through using the communities to help in the discovery of exquisite attractions, developing and promoting local crafts from the communities, conserving and promoting natural resources and giving our clients the opportunity to be part and parcel of all this in one package.
