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15/12/2024
Ramz Studio had the pleasure of branding “Debunking Dangerous Distractions,” and working alongside Communication Expert and Climate Advocate Dima Masri, for a climate change campaign for CAN International Climate Action Network-International, for their participation in the COP annual conference COP28 UAE. Starting from the logo, the campaign expanded into social media posts, webinar graphics, outdoor banners, wearable items, and detailed info sheets. The identity is a call to avoid the threat of the dangerous distractions, thus the use of aggressive graphics: sharp triangle as well as yellow and black colors as the main ones. Color coding has been given to each kind of threat, black alongside a flashy color: yellow for solar radiation modification, red for carbon offset, green for carbon capture storage and blue for marine geoengeneering.