The Rebranding of Fakhani Gourmet, from a regular supermarket with good dairies and olives to a delicatessen is a project we cherish. Inconsistent coloured graphics were replaced by a classy monotone identity running through all items. The logo, a personalised Arabic calligraphy, along with the oriental tile, a hand-drawn fine illustration, and savory shots captured the essence of a Lebanese delicacy shop whose seed was born in Beirut’s Old Souk back in 1941.
#graphic #design #graphicdesign #typography #logo #calligraphy #moderncalligraphy #supermarket #foodandbeverage #gourmet #Lebanon #Cheese #olive #rebrand #branding #tile #corporateidentity #interiordesign #uniforms #menu #packaging #lebanesecuisine #visualidentity #oil #lebanesefood #arabictype #food #print #beirut #ramz_studio @fakhanigourmet
Being a platform for artists and designers, @anoddtale branding was not straightforward. Yes, it had to be creative and look artistic but just enough as not to overpower the showcased products and artists. Thus, just as the good old design rule dictates: less was more. Simplicity with harmony: Three identical circles with an added bar on the second and third, minimal yet readable, just the right combination! The website had to be simple as well, and mostly user-friendly.
#graphic #design #graphicdesign #typography #corporateidentity #odd #visualidentity #webdesign #branding #anoddtale #artplatform #simplicity #businesscard #tag #packaging #lessismore #moderndesign #logo #circles #lines #minimaldesign #companybranding #International #beirut #lebanon🇱🇧 #geometrical #artists #designers #ramzstudio #ramz