The journey of ‘ejewels’ formerly known as ‘Enterprise Jewellers’ began in 1950, when its first showroom was opened in Colombo’s premium city centre at the time, at York Street. The key to its success has been visionary creativity, inspirational leadership, a dedicated workforce and immense hard work. Gunasena De Silva steered the company since its inception, and his experience and vision have pro
vided tremendous inspiration over the years. In 2003 his children joined the company, rebranding it as ‘ejewels’, with the vision of making it a contemporary yet exclusive jewellery brand.
‘ejewels’ unique selling proposition is the use of Enlightened Swarovski Elements formerly known as ‘Signity.’ World renowned as a simulated diamond, the Enlightened Swarovski Element possesses the physical characteristics of the diamond as a much more affordable price. In the rapidly evolving jewellery industry it is imperative to have a thorough knowledge of the markets, both Sri Lankan and international; in order to capitalize on the slew of opportunities that are emerging. ‘ejewels’ with its proven ability and successful track record, is in an unique position to assist their valuable clients in taking advantage of such opportunities with its experienced and professional team.
