IMPRO Travel

05/03/2025

We are happy to be a part of ITB Berlin 2025! 🇩🇪

04/03/2025

Join us at the exhibition in Berlin, Germany! 🇩🇪✨ We look forward to meeting industry professionals, exploring new opportunities, and showcasing our latest innovations. See you there! 👋

📍 Location: Berlin Exhibition Grounds, Hall 18 / Stand 105
📅 Dates: March 4-6, 2025

21/02/2025

Riga has climbed to an impressive 2nd place as the Best Destination in Europe for 2025, according to European Best Destinations! We couldn't be happier with this amazing achievement! 🥳

Welcome to the ultimate guide to the Best Destinations in Europe 2025, chosen by over 1 million travelers from 172 countries. Discover the most voted places for city breaks in Europe, nature escapes, and sunny holidays that promise unforgettable experiences for couples, families, or solo travelers.....

17/01/2025

Latvia Shines at the "Matka 2025" International Tourism Exhibition! 🏞️

From January 16–19, Helsinki will host Matka 2025, Northern Europe’s largest tourism exhibition. Centered around the theme "Enjoy the Best of Travel Destinations," the event aims to inspire travelers and industry experts alike to explore exciting new opportunities around the globe.

02/01/2025

Happy 30th anniversary to us — "Impro Travel"! 🎉 What an incredible milestone — three decades of creating unforgettable journeys, building connections, and bringing dreams to life. This achievement is a testament to our unwavering dedication, innovation, and the trust of countless travelers who have chosen Impro Travel as their partner in exploration.

20/11/2024

We’re at IBTM World 2024!

Join us at the leading global event for meetings, incentives, conferences, and events (MICE). Visit us at Stand G20 and let’s explore your opportunities in Latvia!

📍 Location: Fira Barcelona
📅 Date: 19-21 November 2024

LIAA Tūrisma departaments

14/11/2024

"Impro Travel" was thrilled to reconnect with our long-term clients and meet inspiring new contacts in the World Travel Market - WTM London! ☎️ There’s something magical about gathering in a vibrant city like London, where each conversation sparks fresh ideas and strengthens the connections that mean so much to us.

A huge thank you to LIAA Tūrisma departaments and the World Travel Market - WTM London for creating this incredible platform. Being part of such an influential event reminded us of the power of collaboration and the exciting possibilities that lie ahead. Here’s to new adventures, lasting partnerships, and a bright future full of potential! ✈️

19/09/2024

🌟 Meet our Product Manager, Vija Ķirķe! 🌟

Vija loves to travel, as you'd expect! She is a dedicated "Impro" patriot and holds human interaction in high regard at her work.

She is deeply interested in and respectful of different cultures and traditions, and she loves being in nature, whether on relaxing walk or adventurous mountain hike. 🌍

She might seem very serious, however she can get the sudden urge to do something wild and adventurous! Vija is very considerate as moral values for her are above anything else.

29/08/2024

Once you have explored the cultural sites of Riga, it’s time to indulge your senses by diving into more active adventures. Just beyond the borders of Riga, there are countless opportunities to be active, adventurous, and enjoy Latvian nature.

How about:

🐟Jumping on a real fisherman’s boat and gliding down the river toward the sea while discovering fishermen’s tales. If the timing is right, you might be lucky enough to witness a lamprey catch. In fiercer weather, feel the boat swaying in the waves.

🌊Going on a SUP in the bog lake, followed by a freshly cooked pancake breakfast on the spot. Sunrise or sunset is the most magical time here.

🚗Driving a Volkswagen Beetle on the lake? Yes, it’s possible! Pedaling a catamaran shaped like a Beetle on a serene lake will bring you peace, and you’ll feel hungry enough not to resist a delicious savory or sweet waffle afterwards.

🐦The prettiest nature is unspoiled nature. In the 7th largest lake in Latvia, just outside Riga, up to 60 bird species nests. Rent binoculars and observe the buzzing life in the lake from the top of the bird-watching tower.

🧗Challenging your physical strength by climbing 20 meters up the climbing tower and rewarding yourself with an enjoyable rappel down.

🚣‍♂️Setting sail in an authentic Viking boat and heading to the Death Island. Discover a slice of Latvian history and the role this battlefield played. On the way, listen to the captain’s stories about the impact of Latvian hydroelectric power plants on the riverbed. You never know if you might even be lucky enough to spot a few meter-long catfish living in the river.

All this and much more is right on Riga's doorstep and is perfect group activity!

EXIT RĪGA

01/08/2024

🌟 Meet our Product Manager, Kristine Talberga! 🌟

Kristine is the epitome of adventure and brilliance. She's always on the lookout for new thrills and experiences that set her apart from the crowd. She lives for those unique moments that make life extraordinary. 🌍

After every storm of activities, Kristine loves retreating to her cozy home, her ultimate sanctuary. 🏡

She encourages everyone to seek out new experiences, embrace their uniqueness, and find authenticity in every corner of the globe.

08/07/2024

22/06/2024

Have you ever wondered how Latvians celebrate their grandest national festival, Līgo and Jāņi?

🌿We head to the countryside to celebrate and, like our ancestors, connect with nature. We believe that on this night, nature has mystical and empowering abilities.
🌿We decorate our homes, yards, gates, and tables with rowan branches, birch twigs, herbs, and wildflowers, because we believe that these decorations protect against evil spirits.
🌿We gather herbs for tea, as we believe that herbs collected on Līgo night have a magical power to make us healthy.
🌿We weave and wear wreaths: flower wreaths for girls and oak leaf crowns for men. We believe that each flower in the wreath has a different meaning and is a symbol of beauty, while oak leaves represent power and strength.
🌿We adorn livestock with wreaths made of flowers and herbs as we believe that it protects them from evil spirits and ensure their health and productivity.
🌿As the sun sets, we light bonfires and keep them burning through the night until sunrise. Bonfires symbolize the sun’s victory over darkness.
🌿We sing and dance throughout the night. We believe that Līgo songs promote the fertility of sown fields and prevent misfortunes. These songs also often humorously tease family, friends, and neighbors, poking fun at local characters and situations. ‘Līgo’ in old Livonian means “let it become.”
🌿On Līgo night, two essentials must grace every table: special ‘Jāņi’ cheese with caraway seeds and beer. We believe these will encourage the growth of barley and the production of cow's milk in the coming summer.

As we believe in the mystery and magic of the night, we:
🌺Jump over the midsummer or ‘Jāņi’ bonfire to bring good luck and ensure health and prosperity for the coming year. Couples who jump holding their hands believe that magical flames bind them together.
🌺Swim n**e on Jāņi night to gain beauty and youth, as the water is believed to have special purifying and healing powers on this night.
🌺Search for the mythical fern flower, which is believed to bloom only on Jāņi night. Finding it brings great luck, fortune, wisdom, and the ability to understand animals. Couples searching together are believed to forge stronger bonds. Fun fact: babies born between late March and early April are sometimes referred to as “fern flowers”!
🌺Roll in the morning dew or wash our faces with it, as it is believed to ensure health and beauty.
🌺Women throw their wreaths into an apple or oak tree, believing that the number of times the wreath falls to the ground indicates the years left until marriage.
🌺Young unmarried women gather nine different types of flowers and place them under their pillows to dream of their future husbands.
🌺And most importantly, we stay awake all night long! We firmly believe that if you fall asleep before sunrise, you will sleep through the entire summer!

Līgo/Jāņi is a Latvian tradition celebrating the shortest night and the longest day—the summer solstice. It is rooted in pagan mythology, and we uphold the traditions our ancestors did centuries ago.

04/06/2024

When we are tired of everyday things, we look for something more challenging! 😎 An off-road jeep ride is a great way to have fun, have an unforgettable experience and indulge in team building. In this adventure, you have the opportunity to drive down a sand hill, steer figures blindfolded, relying only on the instructions of the team, adventurously complete the distance with tasks and in the end enjoy delicious soup cooked on the fire. And all this is right here in Pierīga. Thank you "4x4 Centrs" for this amazing event!

28/05/2024

Each region of Latvia has its own story about people living there. Latgalians are strong and tough nation, but at the same time truly sincere and extremly hospitable. Each guest is warmly welcomed, kindly received, well fed and, of course, not to forget the dose of “šmakovka” – the region's traditional strong distilled alcoholic drink.

☝🏻Latgale is located quite far from the pulsing centre of Latvia – Riga, and therefore people there have always had to take care of themselves and the quality of their life. In Latgale, more than anywhere else, people still live and work in ancient traditions. Many people continue to practice traditional crafts – pottery, weaving, folk costume making, lace making, and basket weaving. Vladlena, the artist of unique dolls of Preiļi, and the Mark Rothko Art Center are known far beyond the borders of Latvia.

☝🏻Latgale is known for its unique culture and identity. Diverse nationalities and ethnic groups have lived side by side in the region over the centuries. This cultural melting has given the region a rich and versatile heritage.

☝🏻Latgalians have their own language, distinct from standard Latvian. Their language is a vital part of their cultural identity

☝🏻Latgale is rich in vibrant ethnographic traditions and folklore, including typical folk songs, dances, and crafts. Local communities are dedicated to celebrating and preserving their traditions through numerous festivals and events

☝🏻The region is blessed with diverse natural scenery – serene lakes, lush forests, and tranquil countryside. In the region there are many nature reserves and parks dedicated to preserving these natural resources

☝🏻Latgale is called "The Land of Blue Lakes". In the region are more than 1000 lakes – one lake for every 10 km2 area. Therefore, Latgale is an ideal destination for nature lovers, anglers, and bird watchers

☝🏻Latgale is home to Latvia's second largest city - Daugavpils

☝🏻Latgale cuisine is rich in traditional dishes made from local products and according to local recipes. One of the most typical dishes is "kļockas", made from potatoes and meat

In Latgale you can find:
📍Daugavpils fortress – one of the best-preserved 19th century war fortresses in Europe
📍Mark Rothko Art Center, dedicated to the famous American artist Mark Rothko, who was born in this city
📍Šmakovka Museum
📍Dinaburg Castle ruins
📍Krāslava wooden architecture
📍Rāzna National Park – one of the most beautiful nature reserves in Latvia
📍Aglona Basilica – one of the most important Catholic spiritual centers in Latvia
📍Aglona Bread Museum
📍Lake Velnezers (also known as Čertoks)
📍Great Ludza lake – the second largest lake in Latvia offers dinner on a wooden raft
📍Medieval castle ruins of Ludza
📍Nature Park "Daugavas loki" (the Bends of the Daugava River)
📍Slutiški Old Believers farmstead
📍Andrupene country farm
📍Livani glass blowing workshop
📍Various craft centers
📍Jewish heritage and memorials
📍The Bat Center, which houses the second largest colony of wintering bats in the Baltic States
📍Latgale folklore ensembles and their performances
📍Ancient manors, such as Luznava manor, where various concerts and cultural events take place

And many more secrets..

14/05/2024

Here we are - at IMEX, in Frankfurt! 😎

Discover your opportunities in Latvia, come and connect with us!

📅 When: May 14th - 16th, 2024
📍 Where: IMEX Frankfurt
📌 Exhibition Stand: F240 (Hall 😎
📎 https://imex-frankfurt.com/newfront/exhibitor/impro-travel

08/05/2024

Great news! "Impro Travel" Product Manager Kristine Talberga will be representing Latvia and "Impro Travel" at the prestigious IMEX Frankfurt!

Event Details:
📅 When: May 14th - 16th, 2024
📍 Where: IMEX Frankfurt
📌 Exhibition Stand: F240 (Hall 8)
📎 https://imex-frankfurt.com/newfront/exhibitor/impro-travel

We would love to connect with you!