Az-eddine Ben Jouhra

Az-eddine Ben Jouhra Passionate about heritage,I guide your steps in the city and help you to look at it and love it. I a

15/03/2024

Djemaa El-Fna Square, known as the heart and soul of Marrakech, is a vibrant and captivating public square located in the bustling medina of the city. Spanning an area of approximately 1000 square meters, Djemaa El-Fna is a UNESCO World Heritage site and a melting pot of Moroccan culture, history, and entertainment.
As the sun begins to set over the red-hued city, Djemaa El-Fna comes alive with a kaleidoscope of sights, sounds, and scents. The square, enveloped by ancient buildings and bustling souks, is a sensory overload that tantalizes the senses. The air is thick with the aroma of exotic spices, sizzling street food, and the sweet scent of freshly brewed mint tea.
The first thing that strikes you is the mesmerizing display of colors. The square is adorned with vibrant red carpets, intricately woven rugs, and a sea of colorful umbrellas. Traditional Moroccan lanterns, known as "fanoos," cast a warm, golden glow, illuminating the square and creating an enchanting atmosphere.
The heartbeat of Djemaa El-Fna is its people. A diverse mix of locals and tourists intermingle, creating a tapestry of cultures and languages. Street performers, storytellers, and musicians captivate the crowds with their mesmerizing performances. The hypnotic rhythms of the Gnawa musicians blend with the melodies of the traditional Moroccan instruments, like the oud and the darbuka, creating a symphony that echoes through the square.
Food stalls occupy a prominent space in Djemaa El-Fna, forming a culinary paradise for adventurous eaters. The aroma of Moroccan delicacies permeates the air, enticing passersby. The sizzle of skewered meats on open grills, the hiss of aromatic tagines, and the crackle of fresh bread being baked in traditional ovens fill the square. From savory dishes like couscous, harira soup, and grilled kebabs to sweet treats like msemen pancakes, sticky honey pastries, and aromatic mint tea, there is something to satiate every craving.
Amidst the food stalls, you'll find traditional Moroccan artisans showcasing their craft. Intricate woodwork, hand-woven carpets, and colorful ceramics adorn the market stalls, enticing visitors to take home a piece of Moroccan artistry. Skilled henna artists create intricate patterns on eager hands, while snake charmers mesmerize onlookers with their daring performances.
Between the hustle and bustle of the square, you'll find a respite in the surrounding cafes and rooftop terraces. From these vantage points, you can witness the vibrant tableau of Djemaa El-Fna from above. Sipping on a cup of steaming mint tea, you can observe the ebb and flow of the square, the interplay of cultures, and the constant buzz of activity.
Beyond the surface level, Djemaa El-Fna holds a rich historical significance. It has been a gathering place for centuries, serving as a meeting point for traders, travelers, and locals. The square has witnessed the rise and fall of dynasties, the passage of caravans, and the exchange of goods and ideas.

19/06/2023

Atlas Studio is a state-of-the-art film studio located in Morocco. It is one of the largest movie studios in Africa and has played host to some of the biggest film productions in history. This studio has become a hub for filmmakers and production companies from all over the world, thanks to its world-class facilities, stunning natural backdrops, and attractive incentives.

The studio is located in the heart of Ouarzazate, a city known as the "Gateway to the Sahara". The city is surrounded by beautiful landscapes and has been used as a backdrop in countless films, including "Gladiator" and "Lawrence of Arabia". Atlas Studio was established in 1983 and has since grown in size and reputation. The studio covers an area of 20 hectares and has 35 sound stages, making it one of the largest in the world.

One of the most impressive features of Atlas Studio is its capacity to recreate any environment or setting required for a production. The studio has a range of sets and backlots that can be transformed into anything from medieval castles to modern cityscapes. Its desert backlot is particularly impressive, with sand dunes and rocky outcrops that are perfect for recreating the Sahara. The studio also has a large water tank that can be used for underwater scenes or to recreate any body of water required for a production.

Atlas Studio is equipped with the latest technology and equipment, ensuring that filmmakers have access to everything they need to bring their vision to life. The studio has a range of lighting and sound equipment, as well as high-tech post-production facilities. It also has a large fleet of vehicles, including trucks, buses, and cars, which are available for use during filming.

The studio has attracted some of the biggest names in Hollywood, with films such as "Gladiator", "Kingdom of Heaven", and "The Mummy" being shot there. The studio has also hosted numerous television productions, including "Game of Thrones" and "Vikings". The studio's reputation has grown so much that it has become a destination for filmmakers from all over the world.

One of the reasons for the studio's success is the attractive incentives offered by the Moroccan government. The country offers a 20% cash rebate on eligible expenses incurred during filming, as well as an additional 10% for productions that use Moroccan talent and crew. This has encouraged many filmmakers to choose Morocco as a filming location, and Atlas Studio has been at the forefront of this trend.

Another factor contributing to the studio's success is its experienced and talented staff. The studio has a team of professionals who are dedicated to ensuring that every production is a success. The staff includes production designers, set builders, and costume designers, all of whom are experts in their respective fields. The studio also has a team of experienced location scouts who can help filmmakers find the perfect locations for their productions.

In addition to its impressive facilities and talented staff, Atlas Studio is also committed to sustainability and environmental responsibility. The studio has implemented a range of green initiatives to reduce its carbon footprint and protect the environment. For example, the studio has installed a solar power system that generates 350 kWh of electricity per day, reducing its reliance on fossil fuels. It has also implemented a waste management program that recycles as much waste as possible and minimizes the amount of waste sent to landfill.

The studio is also committed to supporting the local community.

19/06/2023
Jackets made from Amazigh rugs are a unique and beautiful way to showcase the rich cultural heritage of the Amazigh peop...
30/04/2023

Jackets made from Amazigh rugs are a unique and beautiful way to showcase the rich cultural heritage of the Amazigh people. These jackets are crafted using traditional weaving techniques that have been passed down through generations, resulting in a piece of clothing that is both functional and visually stunning.

Amazigh rugs are made using natural, locally-sourced materials such as wool and cotton, which are woven into intricate patterns and designs. These rugs are often made by women in rural areas using techniques that have been honed over centuries. The resulting textiles are known for their durability and beauty, and are highly valued by collectors and enthusiasts alike.

To make a jacket from an Amazigh rug, the rug is first carefully selected for its quality and design. The rug is then cut and tailored to fit the desired jacket pattern, with special attention paid to preserving the integrity of the original design. The resulting jacket is a one-of-a-kind piece that showcases the beauty of the rug and the skill of the artisan who crafted it.

One of the most striking features of Amazigh rug jackets is their use of color and pattern. Amazigh rugs are known for their bold, geometric designs and vibrant colors, which are often inspired by the natural landscapes and cultural traditions of the Amazigh people. When these designs are translated into a jacket, the result is a piece of clothing that is both eye-catching and deeply meaningful.

In addition to their aesthetic appeal, Amazigh rug jackets are also highly functional. The natural materials used in their construction make them warm and durable, making them ideal for colder climates. The jackets are also versatile, and can be dressed up or down depending on the occasion.

One of the unique features of Amazigh rug jackets is their ability to tell a story. Each rug has its own history and meaning, and when that rug is transformed into a jacket, it carries that history and meaning with it. For example, a rug that was made to commemorate a special occasion or event may be transformed into a jacket that serves as a visual reminder of that event.

Amazigh rug jackets are also a symbol of cultural pride and iden

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13/04/2022

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22/02/2022

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18/02/2022

“British Ambassador held a Halqa in Jamaa Elfna! 🇲🇦🌴 An amazing cultural celebration gathering 40 world storytellers in during the International Storytelling Festival where he told the tale of Churchill’s love story with the city.”

Morocco it s not what you expect By Soukingmaroc
25/10/2021

Morocco it s not what you expect By Soukingmaroc

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27/09/2021

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09/07/2021
04/06/2021

The souking

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Prince Mly Rachid Kissariat Essalam 1 ère étage Medina
Marrakesh
40000

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I Will Be Your Guide

Passionate about heritage,I guide your steps in the city and help you to look at it,understand it and love it.In neighborhoods,as in monuments and museums, I am keen to offer you original routes,to show you these places from unusual angles.My visits are aimed at both individuals & groups.

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