Malta Hotels and Restaurants Association

Malta Hotels and Restaurants Association MHRA was founded in 1958 with its main objective being to safeguard the interests of its members and MHRA aims to achieve this goal.

The Malta Hotels & Restaurants Association was formed in 1958. The promoters’ intention was to unite all those who own, manage or operate a hotel or restaurant, and to counsel and represent them. The industry, then just a fledgling, desperately required unity of purpose and strategy. The newly formed Association sought incessantly to direct successive administrations towards recognising the benefi

ts of a successful tourism industry. It also worked hard in the interests of its members, who required the umbrella protection of a strong and cohesive union to represent them. The attainment of Independence in 1964 heralded a wave of confidence in the Island’s potential as a holiday destination. The MHRA was not slow to seize upon the opportunity to press for improvements in its industry. Hotels started sprouting throughout our Islands and the number of beds trebled. The increase in the number of restaurants was commensurate to the increase in tourists and the prosperity of the locals. The seventies and early eighties witnessed increasing growth in the Maltese tourism industry, and Malta started diversifying into new markets. Further growth was achieved in the nineties with the introduction of a number of hotels in the five and four star categories, and a number of gourmet restaurants and food chains. The Association encouraged its members to build good quality properties, and keep an ever-watchful eye on the standards of service. On the other hand, it sought with some success to persuade government to invest in infrastructural facilities, which would complement the members’ investments. Thus, airport facilities, roads, beach cleaning, proper sign posting, staff training through the Institute of Tourism Studies and many other components of the industry were built following the intervention of the Association. As the major Association in the tourism sector, the MHRA represents the interests of its members on several important national policy making bodies, including the board of the Malta Tourism Authority and the Malta Council for Economic and Social Development. In addition, the Association maintains close contact with government departments and ministries, keeping them aware of the problems facing this industry from time to time. The Association’s endeavours and achievements assures it a place amongst the more important constituted bodies in Malta. Its contribution towards the improvement of the industry remains continuous and valuable. The vast majority of hotels and restaurants in the Maltese Islands, which are its members, confirm its place of importance amongst Malta’s employers’ unions. Today, MHRA has also a good number of Associate Partners whose activities are closely linked to the Tourism Sector. Their support is invaluable in sustaining MHRA as a strong lobby group to ensure the growth of the tourism activity. Besides, they benefit from a number of incentives to improve their particular business. The Tourism Industry is today considered all over the world as the motor behind each country’s economy and therefore it operators is highly competitive market place. Malta needs to be proactive to continue to build a sustainable tourism industry and this can only be achieved through unity of all the players in the Industry working in harmony to reach the required growth through a common goal.

The Malta Hotels and Restaurants Association (MHRA) delegation, lead by President Tony Zahra and CEO Andrew Agius Muscat...
23/12/2024

The Malta Hotels and Restaurants Association (MHRA) delegation, lead by President Tony Zahra and CEO Andrew Agius Muscat, paid a courtesy visit to Opposition Leader Dr. Bernard Grech and his wife, AnneMarie Grech, to exchange season’s greetings and briefly discussed the challenges and opportunities ahead for Malta’s hospitality sector.

Wishing everyone a joyous festive season! 🌟🎅 🎄

A delegation from the Malta Hotels and Restaurants Association (MHRA), led by Deputy President Kevin De Cesare and CEO A...
21/12/2024

A delegation from the Malta Hotels and Restaurants Association (MHRA), led by Deputy President Kevin De Cesare and CEO Andrew Agius Muscat, paid a courtesy visit to Prime Minister Dr. Robert Abela and Dr. Lydia Abela to exchange season’s greetings. During this visit, the Prime Minister enquired about the current performance of the hospitality industry during the festive season and shared insights on the vision for the sector’s continued growth. The delegation also included Dr. Andrei Imbroll, MHRA Council Member, and Tonio Cini, Operations Executive. The MHRA remains steadfast in its commitment to fostering collaboration with the Government to support the advancement of the hospitality industry and Malta’s economy. Wishing everyone a successful and joyous festive season.

🇲🇹 Happy 50th Republic Day, Malta! 🎉Today, we celebrate 50 years of resilience, unity, and pride as a Republic. Here’s t...
13/12/2024

🇲🇹 Happy 50th Republic Day, Malta! 🎉

Today, we celebrate 50 years of resilience, unity, and pride as a Republic. Here’s to our rich history and a bright future ahead!

12/12/2024

Yesterday, the MHRA Council, led by President Tony Zahra, met with DPM Ian Borg to discuss the importance of focusing on better ways to manage tourism in Malta. While recognizing the success of the industry, we explored solutions that benefit both visitors and locals.

Our goal is to make Malta an even more beautiful destination for tourists and a better place for our community to live. Let’s keep moving forward! 🇲🇹🌟

Shaping Malta’s Future: Vision 2050MHRA CEO Andrew Agius Muscat joined a special MCESD meeting led by Minister Silvio Sc...
09/12/2024

Shaping Malta’s Future: Vision 2050

MHRA CEO Andrew Agius Muscat joined a special MCESD meeting led by Minister Silvio Schembri to discuss Vision 2050—Malta’s roadmap for a sustainable and innovative future.

The discussions focused on economic diversification, workforce development, and sustainability, with Andrew highlighting the key role of tourism and hospitality in this vision.

MHRA is proud to contribute to shaping a future that balances growth, culture, and resilience. Stay tuned for more updates!

This afternoon , MHRA CEO, Andrew Agius Muscat took the stage as a speaker at the EppCoR event, Driving Sustainability F...
03/12/2024

This afternoon , MHRA CEO, Andrew Agius Muscat took the stage as a speaker at the EppCoR event, Driving Sustainability Forward- rethinking transport and tourism to ensure competitive cities and regions- where he spoke about future of sustainability in tourism. As the CEO of Malta Hotels and Restaurants Association, Mr Agius Muscat emphasized that tourism must evolve beyond focusing on numbers and instead prioritize delivering meaningful, sustainable, and high-quality experiences.

He called for a shift in the narrative, moving from overtourism to better-managed tourism. This approach, he explained, ensures that destinations can thrive economically, socially, and environmentally while preserving their unique character and appeal. By prioritizing thoughtful planning, innovation, and collaboration, we can develop tourism models that benefit not only visitors but also businesses and local communities.

Mr Agius Muscat’s message was clear: tourism must become a force for positive and lasting impact. His insights resonated with those present at the event, reinforcing the need for a more sustainable and thoughtful approach to tourism that supports both growth and preservation.

Yesterday, MHRA CEO Andrew Agius Muscat participated as an independent speaker in a PN activity held at Qrendi Square. R...
02/12/2024

Yesterday, MHRA CEO Andrew Agius Muscat participated as an independent speaker in a PN activity held at Qrendi Square. Representing the MHRA, one of the key social partner members of the MCESD, he shared the stage with Dr. Michael Briguglio from the University of Malta and Opposition Leader Dr. Bernard Grech.

Mr. Agius Muscat highlighted tourism as a shining example of best practice and success in Malta, a reputation acknowledged not only through local statistics but also by neighboring countries. He emphasized the importance of regulating the sector, including short-term rentals, to ensure a high-quality experience for even the most discerning guests.

He also addressed the concept of carrying capacity, stressing that the goal should not be to bluntly downsize tourism but to manage it more effectively across all its facets. While much has been achieved, he noted that significant work remains to adapt to emerging trends and challenges.

⭐️ TODAY - WEDNESDAY 27th NOVEMBER 2024🌊 Mediterranean Touism Forum 📍 Hilton Hotel, MaltaThe Mediterranean Tourism Forum...
27/11/2024

⭐️ TODAY - WEDNESDAY 27th NOVEMBER 2024
🌊 Mediterranean Touism Forum
📍 Hilton Hotel, Malta

The Mediterranean Tourism Forum 2024 will be taking place on Wednesday, November 27, at the Hilton Conference Centre, Grandmasters Suite.

We’re excited to have you join us for a day packed with knowledge-sharing, networking, and inspiration, all set in an innovative and engaging environment. This forum is a chance for our industry to come together, showcasing our unity and leadership in Mediterranean tourism.

Important to note:

Registration opens at 08:00 hrs, and the forum will begin promptly at 09:00 hrs.

Seating will be free seating, so we encourage you to arrive early.

Don’t miss the opening session, as it will set the tone for an unforgettable day!

Get ready to exchange ideas, build connections, and enjoy a truly unique and engaging experience. We’re confident you’ll leave inspired and energised.

We look forward to welcoming you to this exciting event!

More information:
www.mediterraneantourismforum.com

⭐️ WEDNESDAY 27th NOVEMBER 2024🌊 Mediterranean Touism Forum 📍 Hilton Hotel, MaltaThe Mediterranean Tourism Forum 2024 wi...
26/11/2024

⭐️ WEDNESDAY 27th NOVEMBER 2024
🌊 Mediterranean Touism Forum
📍 Hilton Hotel, Malta

The Mediterranean Tourism Forum 2024 will be taking place on Wednesday, November 27, at the Hilton Conference Centre, Grandmasters Suite.

We’re excited to have you join us for a day packed with knowledge-sharing, networking, and inspiration, all set in an innovative and engaging environment. This forum is a chance for our industry to come together, showcasing our unity and leadership in Mediterranean tourism.

Important to note:

Registration opens at 08:00 hrs, and the forum will begin promptly at 09:00 hrs.

Seating will be free seating, so we encourage you to arrive early.

Don’t miss the opening session, as it will set the tone for an unforgettable day!

Get ready to exchange ideas, build connections, and enjoy a truly unique and engaging experience. We’re confident you’ll leave inspired and energised.

We look forward to welcoming you to this exciting event!

‼️FINAL REGISTRATION OPPORTUNITY:

27 November 2024 - Hilton Malta. This year's theme is : Mediterranean ARTS – Amidst Rapid Transformative Shifts

21/11/2024

✨ REGISTER NOW: www.mediterraneantourismforum.com
🌍 27th November | 📍 Hilton Malta

This masterclass will guide participants through the art of pairing chocolate with gin. Attendees will explore the distinct flavours of various gins, from citrus-forward botanicals to earthy juniper notes, and how these pair harmoniously with different types of chocolate. Emphasis will be placed on selecting chocolates that enhance the tasting profiles of Mediterranean-inspired gin cocktails. A hands-on tasting session will allow participants to experiment with these combinations, while expert guidance will provide tips for creating memorable chocolate and gin pairings. The session will conclude with a Q&A to address personal preferences and pairing queries.

💡 Connect with 1000+ industry leaders and boost profits sustainably!
🔗 REGISTER NOW: www.mediterraneantourismforum.com

⭐ Free Registration: www.mediterraneantourismforum.com🌍 Join 60+ speakers from 32 countries at the Mediterranean Tourism...
21/11/2024

⭐ Free Registration: www.mediterraneantourismforum.com

🌍 Join 60+ speakers from 32 countries at the Mediterranean Tourism Forum!

🗣️ Plenary Session + 10 Masterclasses, including:

🎬 Screen Tourism: How Can the Tourism Industry Benefit?

🍫🍸 Chocolate & Gin Pairing: Branding Through Authentic Products

🏨 The Future Hotel & Restaurant: Financing, Design, and Valuation

🌍 Enhancing Destination Experiences: Valletta & Paceville Case Study

👩‍🦳👩‍🎓 Mediterranean Women in Tourism: Empowering Women, Youth & Accessible Travel

🤖 Elevating Service Excellence: AI, Data Analytics, and Talent Development

⛪ Sacred Pathways of the Mediterranean

🎭 Mastering Emotions for Enhanced Well-Being Through Theatre

🌱💡 Unlocking Generative AI’s Power for Sustainable Business Growth

🌍 Dealing with Challenging People in a Multicultural Environment

Free Registration: www.mediterraneantourismforum.com

21/11/2024

⭐ REGISTER NOW: www.mediterraneantourismforum.com
🌍 27th November | 📍 Hilton Malta

🎬 Master Class: a comprehensive guide on leveraging film and media to enhance tourism business. Participants will explore strategies for engaging with film producers, including establishing partnerships and negotiating opportunities for hotel features in film and TV productions. The session will highlight how to utilise the publicity from films shot in the hotel’s destination to create impactful marketing campaigns, attract guests, and develop unique packages inspired by the media content. Additionally, the master class will demonstrate best practices for enticing film production crews to choose their hotels during shoots, including tailored offerings and amenities that cater specifically to the needs of production teams. This hands-on approach aims to equip tourism professionals with the tools to attract media-related business and maximise their hotel's exposure and appeal.

💡 Connect with 1000+ industry leaders and boost profits sustainably!
🔗 REGISTER NOW: www.mediterraneantourismforum.com

Address

MHRA 2 Triq Il-Gallina, Kappara
San Gwann
SGN4111

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

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✨ REGISTER NOW: www.mediterraneantourismforum.com 🌍 27th November | 📍 Hilton Malta This masterclass will guide participants through the art of pairing chocolate with gin. Attendees will explore the distinct flavours of various gins, from citrus-forward botanicals to earthy juniper notes, and how these pair harmoniously with different types of chocolate. Emphasis will be placed on selecting chocolates that enhance the tasting profiles of Mediterranean-inspired gin cocktails. A hands-on tasting session will allow participants to experiment with these combinations, while expert guidance will provide tips for creating memorable chocolate and gin pairings. The session will conclude with a Q&A to address personal preferences and pairing queries. 💡 Connect with 1000+ industry leaders and boost profits sustainably! 🔗 REGISTER NOW: www.mediterraneantourismforum.com

⭐ REGISTER NOW: www.mediterraneantourismforum.com 🌍 27th November | 📍 Hilton Malta 🎬 Master Class: a comprehensive guide on leveraging film and media to enhance tourism business. Participants will explore strategies for engaging with film producers, including establishing partnerships and negotiating opportunities for hotel features in film and TV productions. The session will highlight how to utilise the publicity from films shot in the hotel’s destination to create impactful marketing campaigns, attract guests, and develop unique packages inspired by the media content. Additionally, the master class will demonstrate best practices for enticing film production crews to choose their hotels during shoots, including tailored offerings and amenities that cater specifically to the needs of production teams. This hands-on approach aims to equip tourism professionals with the tools to attract media-related business and maximise their hotel's exposure and appeal. 💡 Connect with 1000+ industry leaders and boost profits sustainably! 🔗 REGISTER NOW: www.mediterraneantourismforum.com

⭐Free Registration: www.mediterraneantourismforum.com Join 60+ speakers from 32 countries at the Mediterranean Tourism Forum - 27th November 2024 Key Takeaways from the Masterclass: 🤖 AI’s Impact on Business: Understand how generative AI boosts efficiency, automates tasks, and drives growth. 🎯 Hands-On Demonstrations: Explore AI tools for content creation, customer service, and predictive analytics. 🔧 Practical Strategies: Learn how to implement AI across business functions with pilot projects for measurable results. ⚖️ Overcoming Adoption Barriers: Address challenges like cost, integration, and talent with a step-by-step AI adoption framework. Mediterranean Tourism Forum 27th November 2024 Hilton, Malta Full Programme & Free Registration: www.mediterraneantourismforum.com #AIinBusiness #TechInnovation #BusinessGrowth #AIAdoption

⭐Free Registration: www.mediterraneantourismforum.com Join 60+ speakers from 32 countries at the Mediterranean Tourism Forum - 27th November 2024 In this masterclass, you will: 🧠💖 Identify and Understand Emotions: Recognize emotions and explore how they physically and mentally manifest. 🔄😡➡️💪 Constructive Emotional Management: Develop strategies to transform emotions, turning anger into assertiveness and frustration into productive energy. 🎭💬 Enhance Emotional Communication: Use theatre techniques to express emotions effectively in both personal and professional contexts. 🌱🎭 Promote Emotional Well-being: Discover how theatre can serve as a healthy outlet for emotional release and transformation. Mediterranean Tourism Forum 27th November 2024 Hilton, Malta Full Programme & Free Registration: www.mediterraneantourismforum.com #EmotionalIntelligence #UnderstandEmotions #EmotionalAwareness #EmotionalManagement #ConstructiveEmotions #AssertiveCommunication #TheatreForGrowth #ExpressYourEmotions #EmotionalWellBeing #TheatreTechniques #HealthyEmotionalRelease #EmotionalTransformation #MentalHealthAwareness #TheatreForWellness #ProductiveEnergy

⭐Free Registration: www.mediterraneantourismforum.com Join 60+ speakers from 32 countries at the Mediterranean Tourism Forum - 27th November 2024 Key Takeaways from the Masterclass: 🌍 Cultural vs Psychological Factors: Learn to identify and differentiate between misunderstandings based on culture and psychological factors. 🛠️ Practical Solutions: Implement tailored strategies for challenging situations, ensuring positive outcomes for everyone involved. 💪 Emotional Resilience: Build resilience to handle high-stress scenarios with professionalism, sensitivity, and emotional well-being. Participants will leave with practical tools and strategies to manage difficult behaviours and create an inclusive, supportive, and resilient workplace. Mediterranean Tourism Forum 27th November 2024 Hilton, Malta Full Programme & Free Registration: www.mediterraneantourismforum.com #CulturalAwareness #EmotionalResilience #WorkplaceHarmony #ConflictResolution #StressManagement #DiversityAndInclusion #Professionalism #InclusiveWorkplace #WorkplaceWellbeing #StressFreeWork #PsychologicalSafety #LeadershipSkills #WorkplaceSupport #ResilientWorkplace #MindfulLeadership

⭐Free Registration: www.mediterraneantourismforum.com Join 60+ speakers from 32 countries at the Mediterranean Tourism Forum - 27th November 2024 This Master class will delve into the rich religious and sacred artistic heritage across the Mediterranean region. 🎨⛪️ The event will highlight the profound role of art—including paintings, sculptures, tapestries, reliquaries, and artefacts—found in sacred landmarks, mosques, churches, temples, and museums throughout the region. 🖼️⛪️🕌 A central focus will be on creating interfaith trails that weave together sacred art and landmarks, offering unique opportunities for spiritual and cultural exploration. 🛤️🌍 Experts, scholars, religious leaders, and policymakers will collaborate to explore how sacred art can bridge divides, deepen understanding, and inspire dialogue across the Mediterranean. 🤝💬 Mediterranean Tourism Forum 27th November 2024 Hilton, Malta Full Programme & Free Registration: www.mediterraneantourismforum.com #SacredArt #CulturalExploration #InterfaithDialogue #MediterraneanUnity

⭐ REGISTER: www.mediterraneantourismforum.com 60+ Speakers from 32 Countries Mediterranean Tourism Forum | 27.11.24 | Hilton Malta The best minds in global tourism come together! Join us for the 9th Edition of the Mediterranean Tourism Forum. 💡 Learn how to boost profits sustainably and connect with over 1000 industry leaders.

⭐️ REGISTER NOW: www.mediterraneantourismforum.com 🌍 27th November | 📍 Hilton Malta Master Class: AI & Data Analytics in Hospitality 🌟 What we’ll discuss: How to attract top talent with smart recruitment strategies 📈 Design effective onboarding and training programs tailored to your destination 🌍 Optimize staff training with AI to deliver exceptional guest experiences 🤖 Boost employee engagement 💼 Use data-driven insights to enhance operational efficiency and guest services 🔍 The forum will begin with the plenary session in the morning, followed by masterclass sessions in the afternoon. For a complete list of speakers, additional information, and to register, please visit the link provided. 🌟 🔗 REGISTER NOW: www.mediterraneantourismforum.com

⭐️ REGISTER NOW: www.mediterraneantourismforum.com 🌍 27th November | 📍 Hilton Malta This masterclass will explore the significant roles of women, youth, and accessibility in shaping the future of Mediterranean tourism. Women, particularly solo female travellers, represent a growing market with distinct needs for safety, personalized services, and deeper cultural experiences. Similarly, youth, driven by values of sustainability and adventure, are reshaping tourism by seeking ecofriendly, immersive experiences. Both groups are not only key tourism segments but also the future workforce, requiring engagement strategies that foster leadership and inclusivity. Additionally, accessibility is critical as the "silver" or aging population, alongside travellers with disabilities, demands more inclusive travel options. By focusing on these diverse demographics, Mediterranean tourism can foster a more inclusive, sustainable industry that accommodates all travellers, promoting longer stays, deeper cultural engagement, and increased economic benefits. The forum will begin with the plenary session in the morning, followed by masterclass sessions in the afternoon. For a complete list of speakers, additional information, and to register, please visit the link provided. 🌟 🔗 REGISTER NOW: www.mediterraneantourismforum.com

⭐️ REGISTER NOW: www.mediterraneantourismforum.com 🌍 27th November | 📍 Hilton Malta This master class will explore the vibrant destinations of Valletta and Paceville through case studies presented by two teams of multidisciplinary experts who have embarked on guided tours over the previous two days. During these tours, the teams will be engaging with various stakeholders to gain insights into the challenges and opportunities within the local hospitality sector. One key objective of this master class is to discuss the observations made by these seasoned experts while exploring the relationship between Valletta and Paceville and how both destinations can complement each other. Participants will brainstorm ideas to enhance the visitor experience in both locations, evaluating and building upon the current achievements while aligning infrastructure and services with their images as important tourism destinations. Attendees will review advancements in cultural attractions, local experiences, and infrastructure, conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to identify areas for improvement. Key aspects such as security, safety, cleanliness, and the management of outdoor activities will be examined to ensure all elements reflect Valletta’s and Paceville’s quality images. Through interactive discussions and practical exercises, participants will develop actionable ideas to enhance the appeal of both Valletta and Paceville, optimize infrastructure, and create a seamless, memorable visitor experience that showcases the unique offerings of these important tourism destinations. The forum will begin with the plenary session in the morning, followed by masterclass sessions in the afternoon. For a complete list of speakers, additional information, and to register, please visit the link provided. 🌟 🔗 REGISTER NOW: www.mediterraneantourismforum.com

⭐️ REGISTER NOW: www.mediterraneantourismforum.com 🌍 27th November | 📍 Hilton Malta This master class offers investors and architects a deep dive into the future of hotels and restaurants, with a focus on financing, cutting-edge design trends, and property valuation. Attendees will explore sustainable design strategies, from eco-friendly materials to the integration of IoT and AI, creating innovative, guest-centric spaces. Investors will benefit from insights into key factors that influence property valuations, alongside an overview of legal considerations in real estate and hospitality. The master class will also cover various financing options, including venture capital, private equity, government grants, and EU funds, with a special focus on supporting sustainable projects. The session will include real-world case studies and an engaging Q&A session to address specific challenges and questions. 💡 Connect with 1000+ industry leaders and boost profits sustainably! The forum will begin with the plenary session in the morning, followed by masterclass sessions in the afternoon. For a complete list of speakers, additional information, and to register, please visit the link provided. 🌟 🔗 REGISTER NOW: www.mediterraneantourismforum.com

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