The Stone Twins

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Amsterdam
The Stone Twins

The Stone Twins is a Creative Brand Agency that specialises in Visual & Verbal Identities. Yeah!
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The Stone Twins is a creative communications agency founded by twin brothers Declan & Garech Stone, in the last year of the 20th Century. The Stone Twins’ combination of strategy, creativity and wit delivers engaging concepts, deep brand intelligence and memorable brand experiences. The Stone Twins are the creative agency behind A’DAM Toren, the newly-opened multifunctional tower in Amsterdam. Not

only did The Stone Twins devise the name (an abbreviation for ‘Amsterdam’ or ‘Amsterdam Dance and Music’), brand strategy and communications for A’DAM - and it’s sub-brands Moon, Madam & A’DAM&Co - but they also led the interior design teams in their pursuit of a holistic brand identity. Passionate and assertive about design, The Stone Twins are authors of ‘LOGO R.I.P.’ (a critically acclaimed book that commemorates 50 defunct logos) and regularly contribute articles to various design journals, such as Eye, DesignWeek, Amsterdam Ad Blog and Communicatie. The Stone Twins were Head of the ‘Man and Communication’ department at Design Academy Eindhoven from 2008 until 2013. They currently provide lectures and workshops on visual communication at several international design schools. In addition, The Stone Twins have been speakers at numerous creativity conferences, such as OFFSET and Integrated Antwerp. Alongside running their eponymous studio, The Stone Twins are also available as a freelance creative team. In recent years, they have worked with 180 Amsterdam, Indie and Wieden+Kennedy. The work of The Stone Twins has won awards at D&AD, Dutch Design Awards, ADCN, European Design Awards and FWA; and forms part of the permanent collections of the Cooper-Hewitt New York, the Stedelijk Museum Amsterdam and their parents’ living room.

28/10/2024

This week marks 40 years since Frankie Goes to Hollywood welcomed us into their Pleasuredome. Who-ha who-ha! Who-ha who-ha!

Thank you, Holly, Paul, Mark, Brian, and Peter – and to Trevor Horn and Paul Morley – for creating the zany ZTT world that introduced us to and in stereo at 33⅓ rpm.

40 years on, we’re still “a long way from home” and tempted by those boxer shorts (coloured black with white s***k).

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Images show the entrance to A’DAM Carpark (2014).
Client: Duncan Stutterheim, Sander Groet, Hans Brouwer, Lingotto
Concept/Design: The Stone Twins
Equation logo: XLZTT/Paul Morley

12/09/2024

Unbelievably, it’s 10 years since redevelopment began on the former Shell Tower in Amsterdam. We developed the brand strategy, name and identity, and created numerous items, including this ###L banner that introduced A’DAM—and annoyed the neighbours for over nine months.

A decade later, we take pride in how the A’DAM brand played a crucial role in attracting investors and tenants, and in establishing a new Amsterdam icon. Thank you Sander, Duncan, Hans and Lingotto.

09/07/2024

Enjoy the game.
Celebrate without the hangover!

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Brand Campaign & Identity: The Stone Twins
Client: Established Sparkling Tea (Est.)

08/07/2024

It was a pleasure to visit Modefabriek today and see our latest campaign come to life.⁣
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Modefabriek. More Than Mode.⁣
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Campaign + Brand Identity: The Stone Twins⁣
Special thanks to Caroline, Merel and Annelies at for the Absolutely Fabulous© cooperation over the years!⁣
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17/05/2024

We created the name and brand identity for the winning proposal by the internationally acclaimed Heatherwick Studio & Nudus, in an architectural competition hosted by the Municipality of Utrecht, to envision a new center for culture, work, and leisure on Jaarbeursplein, Utrecht.

The name ‘Oopen’ is inspired by the building’s distinctive rounded forms, which enable open access from all sides. The interconnected spaces promote exploration, foster chance encounters, and facilitate healthy urban living. Oopen also embodies values of community, inclusivity, and diversity.

Oopen 2028.

Client:
Naming, Brand Identity, Copywriting: The Stone Twins
Architect: .eu

01/05/2024

16/04/2024

‘Established, but new’ isn’t merely a tagline. It’s the overarching strategic concept that underpins the entire Established (Est.) brand.

Take, for instance, our website design: where classic typography and imagery, complemented by sparkling copywriting, converge with state-of-the-art UI/UX elements, such as a 3D bottle that animates as you scroll and interactive easter eggs.

www.establishedsparklingtea.com

❤︎✖︎✖︎✖︎

Brand Strategy, Naming, Identity: The Stone Twins
Web Design + Development: The Stone Twins, Stuurmen Branding Agency
Copywriting: The Stone Twins
Images: Brenda de Vries (AI), Adriano Tenore (3D Bottle), TST Archive, Wonderful World Wide Web...

11/04/2024

Established, but new.⁣⁣
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Established Sparkling Tea (Est.) is a sparkling mix of sencha and gunpowder teas, infused with herbs, spices and love. Everything, but alcohol. Established, but new.⁣⁣
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As co-founders and partners, we are immensely proud and thrilled to see Est. now available in selected restaurants and online ☞ EstablishedSparklingTea.com⁣⁣
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Brand Identity + Campaign: The Stone Twins⁣⁣
Imagery: .ai_photography⁣⁣
Special thanks to Brenda de Vries for the sparkling collaboration!⁣⁣
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♥︎☘︎♠︎⚯☺︎☯︎⚇

25/03/2024

Introducing… Established Sparkling Tea (Est.)!

As co-founders and partners, we are immensely proud and thrilled to see ‘Established’ (Est.) now available in selected restaurants and online at: EstablishedSparklingTea.com.

Est. is a sparkling mix of sencha and gunpowder teas, infused with herbs, spices and love. It’s got everything, but alcohol. Established, but new.

Cheers! Proost! Sláinte! to our partners and friends:
Arjen, Hans, Maarten, Moos, Rob, Tim & Wesley.
And special thanks to all the numerous people who’ve been on this journey with us!

❤︎✖︎✖︎✖︎

Brand Strategy, Naming, Identity and Communications: The Stone Twins
Web Design + Development: Stuurmen
Photography: Brenda de Vries
3D Designer: Adriano Tenore
Animations: Bas Mooij

12/03/2024

One year on, it’s great to see the ‘G&S&’ name firmly established in the Dutch real estate sector.⁣
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The additional ampersand symbolises how G&S& thrives off collaboration, such as partnerships with city councils, architects and tenants. This idea is also expressed through the flowing calligraphic letters of the logo and the slogan “Collaborate for better”.⁣
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www.gens.nl⁣
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Naming, Brand Strategy, Identity: The Stone Twins⁣
Logo: Ramiro Espinoza (ReType)⁣
Motion Design: Matt Fowler (Order Design)⁣
Web Development: Stuurmen⁣
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29/02/2024

Inspired by the iconic business card scene from American Psycho, our cards are a satirical comment on the creative industry’s obsession with corporate titles, award shows and social media ‘achievements’.

Ironically, we won a D&AD Pencil in 2015 for these cards – and, nine years on, it’s time to update some of the details :)

26/01/2024

Delighted to participate in the Group Art Exhibition at A’DAM&Co.

More info about our project FEAR: .fear

Special thanks to Sam & Rosalie at
Photos by

Adres

A’DAM Toren, Overhoeksplein 23D
Amsterdam
1031KS

Website

http://www.thestonetwins.com/

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Video's

Established Sparkling Tea (Est.) – Brand Manifesto

The brand manifesto that we created for Established Sparkling Tea (Est.) is charmingly brought to life by Bas Mooij. Established, but new. ⁣⁣ www.establishedsparklingtea.com⁣⁣ ⁣⁣ Brand Strategy, Naming, Identity, Copywriting: The Stone Twins⁣⁣ Animation: www.basmooij.nl Music: 4′33″ (extract) by John Cage ⁣⁣#EstablishedSparklingTea #Est #SparklingTea #Campaign #BrandCampaign #BrandIdentity #Copywriting #MotionDesign #Motion #DesignInMotion #Animation #TheStoneTwins ❥☞✒︎◦●○◎◉⦿

Established Sparkling Tea (Est.) – Website

‘Established, but new’ isn’t merely a tagline. It’s the overarching strategic concept that underpins the entire Established (Est.) brand. Take, for instance, our website design: where classic typography and imagery, complemented by sparkling copywriting, converge with state-of-the-art UI/UX elements, such as a 3D bottle that animates as you scroll and interactive easter eggs. www.establishedsparklingtea.com #EstablishedSparklingTea #Est #SparklingTea ❤︎✖︎✖︎✖︎ #BrandIdentity #Communication #Design #Visual #Verbal #Copywriting Brand Strategy, Naming, Identity: The Stone Twins Web Design + Development: The Stone Twins, Stuurmen Branding Agency Copywriting: The Stone Twins Images: Brenda de Vries (AI), Adriano Tenore (3D Bottle), TST Archive, Wonderful World Wide Web...