The Stone Twins

12/09/2024

Unbelievably, it’s 10 years since redevelopment began on the former Shell Tower in Amsterdam. We developed the brand strategy, name and identity, and created numerous items, including this ###L banner that introduced A’DAM—and annoyed the neighbours for over nine months.

A decade later, we take pride in how the A’DAM brand played a crucial role in attracting investors and tenants, and in establishing a new Amsterdam icon. Thank you Sander, Duncan, Hans and Lingotto.

09/07/2024

Enjoy the game.
Celebrate without the hangover!

–⁣
Brand Campaign & Identity: The Stone Twins
Client: Established Sparkling Tea (Est.)

08/07/2024

It was a pleasure to visit Modefabriek today and see our latest campaign come to life.⁣
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Modefabriek. More Than Mode.⁣
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Campaign + Brand Identity: The Stone Twins⁣
Special thanks to Caroline, Merel and Annelies at for the Absolutely Fabulous© cooperation over the years!⁣
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17/05/2024

We created the name and brand identity for the winning proposal by the internationally acclaimed Heatherwick Studio & Nudus, in an architectural competition hosted by the Municipality of Utrecht, to envision a new center for culture, work, and leisure on Jaarbeursplein, Utrecht.

The name ‘Oopen’ is inspired by the building’s distinctive rounded forms, which enable open access from all sides. The interconnected spaces promote exploration, foster chance encounters, and facilitate healthy urban living. Oopen also embodies values of community, inclusivity, and diversity.

Oopen 2028.

Client:
Naming, Brand Identity, Copywriting: The Stone Twins
Architect: .eu

01/05/2024

The brand manifesto that we created for Established Sparkling Tea (Est.) is charmingly brought to life by Bas Mooij.

Established, but new.
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www.establishedsparklingtea.com⁣⁣
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Brand Strategy, Naming, Identity, Copywriting: The Stone Twins⁣⁣
Animation: www.basmooij.nl
Music: 4′33″ (extract) by John Cage

⁣⁣ ❥☞✒︎◦●○◎◉⦿

16/04/2024

‘Established, but new’ isn’t merely a tagline. It’s the overarching strategic concept that underpins the entire Established (Est.) brand.

Take, for instance, our website design: where classic typography and imagery, complemented by sparkling copywriting, converge with state-of-the-art UI/UX elements, such as a 3D bottle that animates as you scroll and interactive easter eggs.

www.establishedsparklingtea.com

❤︎✖︎✖︎✖︎


Brand Strategy, Naming, Identity: The Stone Twins
Web Design + Development: The Stone Twins, Stuurmen Branding Agency
Copywriting: The Stone Twins
Images: Brenda de Vries (AI), Adriano Tenore (3D Bottle), TST Archive, Wonderful World Wide Web...

11/04/2024

Established, but new.⁣⁣
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Established Sparkling Tea (Est.) is a sparkling mix of sencha and gunpowder teas, infused with herbs, spices and love. Everything, but alcohol. Established, but new.⁣⁣
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As co-founders and partners, we are immensely proud and thrilled to see Est. now available in selected restaurants and online ☞ EstablishedSparklingTea.com⁣⁣
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Brand Identity + Campaign: The Stone Twins⁣⁣
Imagery: .ai_photography⁣⁣
Special thanks to Brenda de Vries for the sparkling collaboration!⁣⁣
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♥︎☘︎♠︎⚯☺︎☯︎⚇

25/03/2024

Introducing… Established Sparkling Tea (Est.)!

As co-founders and partners, we are immensely proud and thrilled to see ‘Established’ (Est.) now available in selected restaurants and online at: EstablishedSparklingTea.com.

Est. is a sparkling mix of sencha and gunpowder teas, infused with herbs, spices and love. It’s got everything, but alcohol. Established, but new.

Cheers! Proost! Sláinte! to our partners and friends:
Arjen, Hans, Maarten, Moos, Rob, Tim & Wesley.
And special thanks to all the numerous people who’ve been on this journey with us!

❤︎✖︎✖︎✖︎

Brand Strategy, Naming, Identity and Communications: The Stone Twins
Web Design + Development: Stuurmen
Photography: Brenda de Vries
3D Designer: Adriano Tenore
Animations: Bas Mooij

12/03/2024

One year on, it’s great to see the ‘G&S&’ name firmly established in the Dutch real estate sector.⁣
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The additional ampersand symbolises how G&S& thrives off collaboration, such as partnerships with city councils, architects and tenants. This idea is also expressed through the flowing calligraphic letters of the logo and the slogan “Collaborate for better”.⁣
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www.gens.nl⁣
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Naming, Brand Strategy, Identity: The Stone Twins⁣
Logo: Ramiro Espinoza (ReType)⁣
Motion Design: Matt Fowler (Order Design)⁣
Web Development: Stuurmen⁣
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29/02/2024

Inspired by the iconic business card scene from American Psycho, our cards are a satirical comment on the creative industry’s obsession with corporate titles, award shows and social media ‘achievements’.

Ironically, we won a D&AD Pencil in 2015 for these cards – and, nine years on, it’s time to update some of the details :)

26/01/2024

Delighted to participate in the Group Art Exhibition at A’DAM&Co.

More info about our project FEAR: .fear

Special thanks to Sam & Rosalie at
Photos by

31/08/2023

This manifesto, which we wrote to promote the infamous MMMM Cannes Party in 2014, seems more relevant than ever…

•
“We have lost our ability to lose.
We know that we know nothing at all.
We lie even when we’re telling the truth.
Our friends are people we don’t know.
Our world has become our party.
Our party has become our world.
And the world has become a place called earth.
We stand up against people who are getting down.
We believe in insanity because it makes sense.
We make fun in all seriousness.”

•⁣⁣
Client: MassiveMusic & Media.Monks
Concept, Art-Direction, Writing & Design: The Stone Twins⁣
Music: You really should know, but it’s ‘Carmina Burana’ by Carl Orff

More info: www.stonetwins.com/project/massivemusic-mediamonks

03/06/2023

Woop woop! We just won GOLD at the European Design Awards for the motion logo that we created for Songtradr!

We also picked up a SILVER award for the ‘Ulysses 100’ stamp series! Yeah!

A big champagne toast to two great clients: Songtradr and An Post!

26/05/2023

Yeah! We’re scrotumtightening excited to have won an iconic D&AD Pencil last night!⁣⁣ As James Joyce once wrote: “Love loves to love love.”

It’s an honour to receive a 13th D&AD Pencil – an award that is “considered by many the world’s most prestigious benchmark for commercial creativity.”
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With grateful appreciation to the D&AD!
and sincere appreciative gratitude to our wonderful client An Post!

06/04/2023

Yes! We’re Oopen.

We’re proud to be part of the team that won the competition to envision a new centre for culture, work and leisure on Utrecht’s Jaarbeursplein. Designed by Heatherwick Studio and Barcode Architects, the building will be developed by Edge, a leader in sustainable real estate development.

We created the brand name ‘Oopen’ after being inspired by the building’s rounded forms which allow for open access – and the interconnected spaces which promote chance encounters between a broad programme of activities, such as cultural events, startup offices, cafés, urban sports and a rooftop restaurant.

We’re Oopen in 2028…

Client: Edge Technologies
Naming, Brand Identity, Brand Narrative: The Stone Twins
Architect: HeatherwickStudio, Barcode Architects



For more information:
https://edge.tech/article/press/heatherwick-studio-and-barcode-architects-team-up-with-edge-to-design-utrechts-new-city-centre-hub

17/03/2023

Given the day that’s in it, here’s the cover of a little book that we created to celebrate the differences between Ireland and The Netherlands.

Happy St. Patrick’s Day! ☘️☘️

13/03/2023

Thanks to Lise-Marie & Daniëlle & Jet & Jason & Diko & Dennis & everyone at G&S& for a wonderful collaboration.

G&S&
Collaborate for better.
www.gens.nl

Naming, Brand Strategy, Identity: The Stone Twins
Copywriting: The Stone Twins & Grete Simkuté
Brand Film & Music: Marc Driessen
Logo/Monogram: Ramiro Espinoza (ReType)
Motion Design: Matt Fowler (Order Design)
Web Development: Stuurmen
Photography: Milan Victor Hofman
Printer: robstolk Amsterdam

08/03/2023

Introducing G&S&
A new name in real estate development that signifies the merger of G&S with BMB – and that stands for connection & collaboration.

G&S&
Collaborate for better.
www.gens.nl

Naming, Brand Strategy, Identity: The Stone Twins
Copywriting: The Stone Twins & Grete Simkuté
Logo/Monogram: Ramiro Espinoza (Retype Foundry)
Motion Design: Matt Fowler (Order Design)
Web Development: Stuurmen
Brand Film: Marc Driessen
Photography: Milan Victor Hofman
Printer: Drukkerij Robstolk Amsterdam

20/12/2022

Here’s to the oddballs and the normies,
the rebels and the conformists,
the lefties and the righties,
and those who defy expectations and stereotypes.

Let’s drink to the curvy and the boxy,
the givers and the takers,
the multis and the monos,
and those who don’t fit categories and labels.

Here’s to sameness and difference
for the now and the next.

NEXT NDSM

•⁣⁣
Client: NEXT Restaurant NDSM (Sjoerd Steenbeek & Michiel de Vries)
Brand Identity, Copywriting & Campaign: The Stone Twins
Interior Design: TANK
Original NEXT logo by Niels Luigjes

05/12/2022

We’re stoked to be involved in ***ff, a new creativity conference coming to Amsterdam!
www.jackoffconference.com

Woop woop!

***ff #2023

Creative: The Stone Twins
Motion Design: A Padawan
Music: Peyruis

20/10/2022

It’s ADE time again – and, down the years, we’ve helped many great entrepreneurs & artists to

– A’DAM Toren (2013–2017)
Creative Direction, Brand Identity
+ Communications
– Audio Obscura (2019–2021)
Brand Strategy & Identity
– The Media Nanny (2016)
Brand Identity
– Eelke Kleijn (2019)
Brand Identity
– The Brand Father (2019)
Brand Identity
– NEXT NDSM (2022)
Launch, Communications + Brand Identity

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22/09/2022

It was a pleasure to talk to Adformatie about our recent collaboration with DALL·E and Francis Bacon, James Ensor, David Cronenberg and Nick Knight.
https://www.adformatie.nl/campagnes/stone-twins-maken-campagne-met-dall-e
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The Stone Twins hebben voor een nieuw, nog te openen restaurant in Amsterdam, Next, een 'kunstzinnige' campagne met Dall-E gemaakt.

20/09/2022

In order to promote a restaurant that is not yet open, we collaborated with DALL·E, and invited Francis Bacon, James Ensor, David Cronenberg and Nick Knight into our fantastical world.

NEXT NDSM
For the now and the next…

•⁣⁣
Client: NEXT.ndsm (Sjoerd Steenbeek & Michiel de Vries)
Brand Campaign: The Stone Twins & DALL·E 2
Original NEXT logo by Niels Luigjes

New website coming soon.

16/06/2022

Happy Bloomsday!

Celebrating James Joyce’s modernist epic Ulysses with a pork kidney breakfast, a few tankards of Guinness and a special commemorative cover by An Post.

13/06/2022

We’re honoured and delighted that our ‘Fáilte’ stamp is included in the 100 Archive for 2021!
www.100archive.com/projects/cead-mile-failte-a-hundred-thousand-welcomes-stamp

Thanks to a great client in An Post – and to the wonderful 100 Archive team!