What are the opening hours?

Monday 9:30am - 5pm Tuesday 9:30am - 5pm Wednesday 9:30am - 5pm Thursday 9:30am - 5pm Friday 9:30am - 5pm Saturday 9:30am - 5pm Sunday 9:30am - 5pm

All Blacks Experience

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All Blacks Experience

All Blacks Experience An immersive cultural and sporting experience. Feel the culture, feel the passion, feel what it takes
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15/02/2025

We 🖤 trophies here at the All Blacks Experience! Here are a few you can catch a glimpse of when you come to visit!

12/02/2025

Our Step Up Room puts your skills to the test. Do you have what it takes to be the next Black Fern or All Black?

06/02/2025

The Blues x All Blacks Experience 🖤💙

02/02/2025

We love when Black Fern #235 Ruby Tui comes to visit!

22/01/2025

Jacqui Kim is the lucky winner of our Black Friday giveaway! 🏆 She won a signed 2024 Black Ferns jersey and a special tour of the All Blacks experience. The highlight? Her dad, a die-hard All Blacks fan, had the chance to meet Ian Jones! 🙌

13/01/2025

A magical moment! ✨ The cast of Lord of the Rings: War of the Rohirrim stopped by the All Blacks Experience in Auckland. 🏉 Ian Jones, former All Black and current GM, presented Luke, Gaia, and Laurence with personalized black jerseys and showed them what it takes to be an All Black or Black Fern.

10/01/2025

🚨 ’s NZ tour was next level, and he knew that no visit is complete without a trip to the All Blacks Experience! 🏉💥 He couldn’t leave without grabbing a custom black jersey—an exclusive only available in our store! 🖤 Who’s ready to level up their gear?

08/01/2025

A closer look at rugby's greatest silverware! 🏅 Visit the All Blacks Experience and witness history in the making! 🖤

04/01/2025

What a privilege to have former All Blacks captain Gary Whetton visit the All Blacks Experience! 🏉 Gary is All Black #827 and alongside his brother Alan, makes up the only set of twins to have ever played together for the All Blacks!

24/12/2024

🎅 The All Blacks Experience team wishes you and your whānau a joyful Christmas! 🎁 We’re closed for today, but we’re open every other day of the festive season. Swing by and celebrate with us! 🌟

23/12/2024

Christmas Day we’re off, but the rest of the holidays? We’re here! 🎉 Visit us for your rugby fix and some holiday fun! 🏉🎄

13/12/2024

🎄 Christmas is coming… and so is the perfect gift! 🎁✨ Tag someone who might just buy you a trip to the All Blacks Experience! 🏉🖤 Imagine exploring the iconic All Blacks and Black Ferns history, stepping into the Haka, and living the rugby dream – all while getting the best present EVER! 🌟

06/12/2024

Big thanks to Jacqueline Richard for sharing these brilliant snaps from her October visit to the All Blacks Experience! This conversion kick looks spot on! 👏🏉

02/12/2024

Matt is a regular visitor here at the All Blacks Experience, often coming in to watch test matches in our Wainui Room 🏉 We couldn’t think of anyone better to place the final sprig of the year in our Legacy Wall, commemorating the All Blacks 29-11 victory over Italy.

To see the Legacy Wall in full, book a tour via our website today!

29/11/2024

The All Blacks Experience is the ONLY place to get an official personalised jersey, and for Black Friday, everything is 30% OFF in-store!

Comment below with your name and then head to our store to score this awesome deal before December 1!

25/11/2024

IShowSpeed faced the haka… NOW it’s your turn! 💯 Have you got the same energy?! Come through to the Skycity Precinct, 88 Federal St, Auckland and let’s find out!

Address

Level 4, 88 Federal Street
Auckland
1010

Opening Hours

Monday	9:30am - 5pm
Tuesday	9:30am - 5pm
Wednesday	9:30am - 5pm
Thursday	9:30am - 5pm
Friday	9:30am - 5pm
Saturday	9:30am - 5pm
Sunday	9:30am - 5pm

Website

https://www.experienceallblacks.com/

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Videos

A message to our teams in black from All Blacks Experience manuhiri, Andrés!

Explore the All Blacks Experience Store for some of the coolest rugby balls around, including those from the All Blacks, Māori All Blacks, and Black Ferns 🏉 #rugby #nz #auckland #visitauckland

🌈 Last week, we were honored to host Black Fern #59 Louisa Wall at the All Blacks Experience for a special morning tea in celebration of Pride! 🏳️‍🌈 A huge thank you to Louisa for sharing her powerful stories with us! #auckland #rugby #pride #nz

How special to have All Black #1056 Campbell Johnstone visit the All Blacks Experience sharing stories in honour of pride!

Celebrating Pride with Legends! 🌈☕ A special morning tea with Louisa Wall (Black Fern #59) & Campbell Johnstone (All Black #1056) to celebrate Auckland’s Raimbow Parade at the All Blacks Experience!

Today we welcomed back the mauri stone after its journey with the @allblacks on their End of Year Tour. Come in and share your wairua with this taonga at the All Blacks Experience! #rugby #nz #allblacks

32 matches, 32 victories. The 1924 Invincibles All Blacks were unstoppable! 🔥 Can you put a name to these faces? Let’s see if you know the legends who defined an era of rugby #nz #auckland #rugby #allblacks

Our guides were locked in for the start of @superrugby this weekend - what was your favourite game in Round 1? #rugby #nz #superugby #auckland

2025 is Rugby World Cup year! Nick is here to give you all the info you need to know ahead of the Black Ferns quest for a 7th Rugby World Cup title! #rugby #nz #blackferns #rwc2025

The pae noho whakairo (carved bench seat) at the All Blacks Experience, created by Master Carver Clive Fugill and his team, is an amazing tribute to rugby’s balance of rivalry and unity. Te Tuarā (back) represents a Māori treasure box, honouring the precious bonds in the sport, while the ngā wae wae (legs) represent speed, prowess swiftness and agility – all qualities shared by modern-day toa (warriors) of rugby #rugby #nz #auckland

Sit amongst the legacy of rugby greats in the Wainui Room. 🖤✨ The perfect place to enjoy All Blacks & Black Ferns test matches—history in every moment!

Rugga’s got the insider’s guide to the All Blacks experience! 🇳🇿✨ Who’s ready to dive into the heart of rugby?