What are the opening hours?

Monday 9:30am - 5pm Tuesday 9:30am - 5pm Wednesday 9:30am - 5pm Thursday 9:30am - 5pm Friday 9:30am - 5pm Saturday 9:30am - 5pm Sunday 9:30am - 5pm

All Blacks Experience

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New Zealand
Auckland
All Blacks Experience

An immersive cultural and sporting experience. Feel the culture, feel the passion, feel what it takes
(23)

01/07/2024

Welcome to Test Week! 🥳 🏉 🇳🇿 Let us know your score predictions 👇👇

26/06/2024

The squad's all here... Famous faces from the Teams in Black unite to celebrate 25 years of partnership 🖤

Gear up for the test match season and grab a personalised jersey from All Blacks Experience retail store, open 7 days a week, level 4, 88 Federal Street.

25/06/2024

Smile for the camera 😁📸 This one is 25 years in the making.

The new jersey has landed! Get yours personalised at All Blacks Experience. Located level 4, 88 Federal St, Auckland CBD. Opening hours 9.30 - 5.30pm 7 days a week.

20/06/2024

We were thrilled to welcome former Japan National rugby star, Toshiaki Hirose to the All Blacks Experience!

With 28 caps for Japan and a key role in the Brave Blossoms’ 2015 Rugby World Cup journey, Hirose played 12 years with Toshiba Brave Lupus Tokyo before retiring in 2016.

His visit highlights the strong bond between New Zealand and Japan, united by our shared passion for rugby. 🏉🇳🇿🇯🇵

18/06/2024

Experience the new NZR Gazelle at the All Blacks Experience! Celebrating 25 years of adidas Rugby x New Zealand Rugby this sleek, triple black design with silver logos and the iconic fern logo on the heel combines heritage with modern style. Available now!

06/06/2024

We wouldn’t be the All Blacks Experience without our amazing guides.

🙏🏼A special shoutout to Jackson, one of our incredible guides who has played a vital role in making our experience what it is today.

Check out what our manuhiri have to say about Jackson and his tours!🙌🏼

28/05/2024

🏉 All Blacks Experience had the honour of hosting former All Black, Steve Devine! 🙌 A dynamic halfback known for his tenacity and skill, Devine left an indelible mark on Auckland and the Blues.

From his early days representing Auckland to his time with the All Blacks, he embodied dedication and passion for the game.

You can see how we honour Devine's legacy through Awa Manawa, which is the Māori living artwork within the All Blacks Experience!

25/05/2024

📸Repost:

Perfect way to finish the the last game on home soil👏🏻

23/05/2024

Taking a moment to acknowledge Nick, and his awesome mahi!

Not only is Nick our Customer Experience Manager but also an incredible guide who leads by example and creates memorable moments for anyone that visits us.

Check out what our manuhiri have to say about their amazing experiences with Nick!

19/05/2024

📸Repost:

Not the outcome we were after but there is always next time🖤🤍

18/05/2024

COMPETITION NOW CLOSED - GIVEAWAY TIME!🎉
To celebrate our Black Ferns, we have 2 ULTIMATE prize packs to giveaway, prize pack includes:
2x tickets for Black Ferns vs Australia Match (Saturday 25 May 2024) +
2x tickets for Blacks Ferns Captains Run in Auckland.

How to enter:
- Like this post
- Follow
- Tag a friend in the comments below (1 comment = 1 entry)
- Share on story for an extra entry

Entries close at 5pm on Tuesday 21st May 2024.
See link in bio for full terms and conditions.

Step into the exhilaration of an All Blacks New Zealand rugby experience. Get a guided tour, feel the full force of the haka and tackle the interactive zones.

16/05/2024

🏉It's always a special moment when a former Black Fern like Shannon Willoughby (124) comes to visit us. Shannon, who played for the Black Ferns from 2005 to 2008, was a World Cup winner in 2006🏆, and serves as a reminder of the legacy she helped build.

This weekend, the Black Ferns face Canada in an exciting showdown! 🇳🇿🇨🇦Don't miss the action on the field and the celebration of Black Ferns history at the All Blacks Experience!

14/05/2024

🏆Discover the legacy of Sir Edmund Hillary with the iconic Hillary Shield! First competed for between England and the All Blacks in 2008, this historic trophy celebrates Hillary’s achievements as a mountaineer, Knight of the Garter, and admired for being the first to conquer Mount Everest in 1953.

🏉The All Blacks have proudly held the shield since 2013. Don’t miss your chance to see it on display at the All Blacks Experience, available for a limited time only!

11/05/2024

📸Repost

First Game, First Win for 2024 👏🏻

09/05/2024

Personalise a Jersey for Mum this Mother’s Day🎉🏉

If she’s an All Blacks or a Black Ferns fan, we’ve got you covered 🎁

01/05/2024

Give Mum the ultimate Mother's Day gift!
Use code: MUMSGOFREE* for a free adult ticket with our family pass deal until May 31.

Plus, enjoy FREE parking at Sky City with every family pass. Book now and create unforgettable memories!
*T&Cs apply - link in bio for more details.

30/04/2024

Throw back to when the team was joined by All Black legend Keven Mealamu 🐐

From his debut wearing the black jersey since 1995, when he turned out for New Zealand Under 16s to his iconic moments in RWC 2011, Mealamu’s career is etched in rugby history. With 132 tests and unwavering dedication to the black jersey, including 2 RWC 🏆 wins, his impact transcends generations.

And yes, you can spot the 2015 Cup right here at the All Blacks Experience!

28/04/2024

📢 Calling all Black Ferns Fans! Grab your tickets now to witness the mighty Black Ferns take on USA, Canada, and Australia this May!
Plus, don't forget, kids go free! T&Cs apply🎟️

https://premier.ticketek.co.nz/shows/show.aspx?sh=NZR

25/04/2024

Thrilled to host All Black - Olo Brown!
Played through the 90s, and he became a cornerstone of both Auckland and the All Blacks. With 56 caps, he remains the first All Black prop to reach 50 tests. His legacy lives on in the grit he brought to every game and throughout Awa Manawa which is the living Māori art within the All Blacks Experience.

23/04/2024

Beautiful moment when Emma surprised us all while she was on tour and asked if she could say a karakia with Te Whatu to pass on her wairua (spirit) to our All Blacks 🙏🏼

Te Whatu, the All Blacks Mauri stone travels with the team during the rugby season, and resides at All Blacks Experience off season. During your tour we give you the chance to share your wairua by connecting with Te Whatu.

A big thank you to Emma and her whanau for visiting🖤🤍

21/04/2024

18/04/2024

Don't let the rain spoil the school holidays, stay dry at All Blacks Experience. Our large all-weather venue features 6 interactive zones and a passing, kicking and agility area. Face the All Blacks & Black Ferns Haka - feel the spirit!

Kids go free with every family pass until 30 April PLUS park for free with minimum spend applies. Open 7 days a week.

Link in bio. T&Cs apply

17/04/2024

Big shoutout to the crew at Penrite Racing for the visit!
We were thrilled to have All Black legend Josh Kronfeld give Matt & Richie a VIP tour, topped off with a jersey swap. Good luck to the guys as they take on the Taupō Super400 this weekend! 🚗💨

Checkout our INSTAGRAM for how to WIN - an exclusive signed polo by Matt & Richie, plus a family pass to the All Blacks Experience!

09/04/2024

🌟 Our manuhiri speak for themselves! 🌟Join the excitement and discover why our visitors are loving every moment. Come see what all the buzz is about! 🎉

05/04/2024

Unlock your full potential with Kieran Read, former All Blacks Captain turned Performance Coach!

Join us on April 11th, 9am-3:30pm at the All Blacks Experience, Sky City.
Dive into the world of high performance alongside fellow enthusiasts.

Don't miss out on this opportunity to elevate your game!

Register here :
https://www.kieranread.co.nz/joinus

04/04/2024

Kimi Tiriamai, an OG Black Fern, visited us recently, bringing with her a legacy that has shaped women's rugby in NZ🇳🇿

From dominating the field with the Ponsonby Fillies to representing our country in the first Women's Rugby World Cup in 1991, Kimi's impact is unparalleled. Her towering presence and fierce determination paved the way for generations of players.

It's an honour to have her visit us and share her remarkable journey!

19/03/2024

We are honoured to be hosting the High Performance Workshop delivered by All Black great Kieran Read
See link for more details👏🏻

Looking forward to executing this High Performance Workshop in a few weeks.

Expect a great day where we will unlock some of those high performance secrets that have made the All Blacks sustain such great success.

This workshop will be perfect for any individual who is wanting to step up in their professional or personal life.

Register here :
https://www.kieranread.co.nz/joinus

28/02/2024

Discover the roots that ground our legends 🌿🏉

Have your chance to adventure with Ian 'Kamo' Jones, former All Black, with our whānau Hollyford Wilderness Experience.

Learn more 👇👇

Ian Jones, universally known as Kamo, is on a journey to reconnect with his iwi and heritage through walking the Hollyford Valley, and has extended an invite to anyone who would like to join him.

28/02/2024

It was all go yesterday at All Blacks Experience & Sky Tower to launch Super Rugby Aupiki. Complete with custom friendship bracelets.

Who do you support? Drop your team colour emojis below!

Address

Level 4, 88 Federal Street
Auckland
1010

Opening Hours

Monday	9:30am - 5pm
Tuesday	9:30am - 5pm
Wednesday	9:30am - 5pm
Thursday	9:30am - 5pm
Friday	9:30am - 5pm
Saturday	9:30am - 5pm
Sunday	9:30am - 5pm

Website

https://www.experienceallblacks.com/, https://www.experienceallblacks.com/the-experience/celebrate-mum/

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Videos

🔥🏉 Watch our All Blacks and Black Ferns tackle quick-fire questions, including their star signs! 🌟 Think you share the same sign as one of your favorite players? Comment below with your star sign and tell us which player you match with!

📆Meet three Black Ferns this Friday, 24 May, from 2:30 PM to 3:30 PM in the SkyCity Lobby. Wish them good luck as they take on Australia this weekend. Located on the corner of Victoria and Federal Street, Auckland 1010. Underneath the Sky Tower, you can’t miss it!

4 more days until the Black Ferns take on USA. But if you can’t make it to the game this weekend, you can always have your own Black Ferns Experience here with us🤌🏼

Beautiful moment when Emma surprised us all while she was on tour and asked if she could say a karakia with Te Whatu to pass on her wairua (spirit) to our All Blacks 🙏🏼 Te Whatu, the All Blacks Mauri stone travels with the team during the rugby season, and resides at All Blacks Experience off season. During your tour we give you the chance to share your wairua by connecting with Te Whatu. A big thank you to Emma and her whanau for visiting🖤🤍 #tamakimakaurau #experienceallblacks #nzmustdo #Explorenz #touristattraction #allblacks #māori #wairua #karakia #rugby

Fun for the whole whanau at All Blacks Experience🌟Use Promo Code: KIDSGOFREE and make the most of these school holidays. Valid until April 30th. Bring up to 2 children for free with any family pass! 🎟️T&Cs apply.

🏉 Score big this season with our new All Blacks rugby ball! Available now at the All Blacks Experience.#tamakimakaurau #experienceallblacks #nzmustdo #Explorenz #touristattraction #allblacks #rugby #retail

Kids go FREE at the All Blacks Experience throughout April! 🌟 Use Promo Code: KIDSGOFREE and immerse yourselves in the world of rugby legends. Valid from April 1st to April 30th. Bring up to 2 children for free with any family pass! 🎟️ T&Cs apply. #nzmustdo #rugby #touristattraction #family #thingstodo#tamakimakaurau #experienceallblacks #allblacks #blackferns

Still unsure what to do this Easter? Hear from Ian Jones explaining what the All Blacks Experience is all about, and come see for yourself!

Behind the scenes! 🎥 All Blacks Dalton Papali’I, Fletcher Newell, and Samipeni Finau tackle the Agility game at All Blacks Experience. Who’ll come out on top? Stay tuned for their scores and see if you have what it takes to beat them! 💪🏉 #AllBlacks #AgilityChallenge #BehindTheScenes #experienceallblacks

Get ready for something special! 🌟 Sneak a peek behind the scenes as we gear up for an exciting collaboration with some of your favorite All Blacks and Black Ferns. Stay tuned for more! 🏉💥 #BehindTheScenes #AllBlacks #BlackFerns #experienceallblacks

Japanese subtitles now available at the All Blacks Experience日本語字幕のツアーもおこなっています

School holiday throwback with All Black Nathan Harris, leading skill sessions for our manuhiri. Sharing how his community helped shape his rugby journey and how wearing the Black jersey allows him to give back to others at the All Blacks Experience. 🏉 Don’t forget for these school holidays - Kids go FREE with every family pass that is booked for Monday, Thursday & Sunday during the holiday period until 4th February 2024

MERI KIRIHIMETE ME NGĀ MIHI O TE TAU HOU🎄🎁 Merry Christmas & Happy New Year from all the team at the All Blacks Experience. 📆Our Holiday trading hours are business as usual (except Christmas Day): Monday - Sunday: 9.30am - 5.30pm Christmas Day - Closed Stay safe, and enjoy the holidays🖤🤍

Saving the best for the last - It’s the final week for our Christmas Giveaways 🎄🎁 We are giving away the ULTIMATE prize, enter for your chance to win: 1x All Blacks Experience Family Pass + 1x Wētā Workshop Unleashed Family Pass + 1x Sky Tower Family Pass How to enter: - Like this post - Follow All Blacks Experience - Tag a friend in the comments below (1 comment = 1 entry) - Share on story for an extra entry Entries close at 5pm on Friday 22 December 2023. See link in bio for full terms and conditions.

All Blacks Experience Christmas Giveaway - Week Two🎄🎁 We're giving you the chance to win an exclusive prize pack: 1x Womens Extra Small Black Ferns Jersey signed by the Black Ferns squad + 1x Dan Carter - The art of winning book, signed by former All Black Daniel Carter + Black Ferns Youth size 8, T-Shirt signed by current Black Fern Ruby Tui. How to enter: - Like this post - Follow @experienceallblacks - Tag a friend in the comments below (1 comment = 1 entry) - Share on story for an extra entry Entries close at 5pm on Sunday 17 December 2023. See link in bio for full terms and conditions.

All Blacks Experience Christmas Giveaway - Week One🎄🎁 We're giving you the chance to win an exclusive prize pack: 1x Womens XS Black Ferns Jersey signed by the Black Ferns squad + 1x Mens Small jersey signed by the All Blacks + Ruby Tui - “Little Ruby and friends” book signed by Ruby Tui. How to enter: - Like this post - Follow @experienceallblacks - Tag a friend in the comments below (1 comment = 1 entry) - Share on story for an extra entry Entries close at 5pm on Sunday 10 December 2023. See link in bio for full terms and conditions.

It’s finally here & just in time for summer🧢🌞Personalise your cap with getting your initials on it like an All Black or Black Fern. Only available at the All Blacks Experience.

Te Whatu, the Mauri Stone that has travelled with the All Blacks domestically and internationally since 2015, and resides at the All Blacks Experience during the off-season is now back! Book now, to see Te Whatu yourself, and get 25% off using the promo code: BLACKFRIDAY T&Cs: 25% off Promotional offer can be purchased until Sunday 26th November 2023. Tickets must be redeemed by February 29th 2024