Happy Cow Milk Company

Name: Happy Cow Milk Company
Address: Auckland, NZ
Telephone: +64800705705
Rating: 4.5

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Happy Cow Milk Company

Real, good milk! Made as it should be by small pasture-fed happy herds living on sustainable ethical family farms. But by 2018, he had to admit defeat.

We’re disrupting dairy with a new model that puts the power with the people. The Happy Cow story is one that owes its success so far to the fans who have backed it. Founder Glen Herud first attempted to re-invent dairy back in 2014 with leased land and his own milk processing and bottling system. The model he'd built just couldn't scale. The Happy Cow community refused to let Glen quit and support

ed him financially while he rethought the entire business from scratch. What emerged from that is a nifty milk factory-in-a-box that is the backbone of Happy Cow 2.0. The crowd lent its support again, fully subscribing to the first equity funding round of $400k in just eight hours, and a second equity campaign in 2021 raised $566,355. This funding has allowed Glen and the growing team to build the equipment and systems required to build the "Milk Factory In a Box". Happy Cow Milk has recently launched in 2022, with its first farmer in the Waikato, NZ. The next step is to scale up the impact of this system that connects local farmers to local customers - with zero packaging! Anyone can host a Happy Cow distribution point. Schools, cafes and workplaces are just a few that can take this up. To register your interest in being a retailer, visit:
https://happycowmilk.co.nz/who-can-be-a-happy-cow-retailer/

If you're a farmer interested in hearing more about the Happy Cow way, visit:
https://happycowmilk.co.nz/why-be-a-happy-cow-farmer/

If you want to learn more, sign up for our newsletter for news & updates: https://landing.mailerlite.com/webforms/landing/m8u3t2

23/04/2025

We've breifly stopped selling milk in Auckland.
Simply put, the farmer we had partnered with has sold the farm at very short notice.

We're sorry for the disruption, the best way to updated on our reopening date is to sign up to our newletter here: https://landing.mailerlite.com/webforms/landing/m8u3t2?fbclid=PAY2xjawJ1nyVleHRuA2FlbQIxMQABp6lM_9zGSE87-gAopyeKryyFgu79jrYIS2AF-X3CZ33sWi4XOunqjpJ4_Z8__aem_hg-PN-OlK2s-tBUcjeBy1Q

06/04/2025

Is raw milk safe?

It can be — but only if it’s harvested cleanly!

Dirty equipment = dirty milk, raw or not.

Here’s what to look for when buying raw milk

31/03/2025

Farm fresh vs supermarket milk

Supermarket milk has almost half the cream that farm fresh milk contains.

This is because supermarket milk is standardised.

In this video I explain what standardisation is, how it was done in the old days and how todays stadardisation is very different from the past.

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25/03/2025

You can't get something for nothing.

If a food has low emissions it means it also has low nutrient density.

Plant based milks are low in nutrients compared to cows milk.

If you measure emissions compared to nutrient levels, cows milk has the lowest emissions.

20/03/2025

🤩Simply Fresh and Woodlands Park Superette are now collection points for our pre-filled bottles.
Were no longer selling milk from our dispensers at both these locations.
👉Milk direct from our farm can be ordered here www.happycowmilk.co

Find your local collection point at https://www.happycowmilk.co/collection-points

17/03/2025

A small milk dryer will make a 1kg bag of milk powder for $8. Fonterra’s Darfield plant produces a 1kg bag of milk powder for 10 cents.

That's the power of scale.

12/03/2025

A lot of vertical farming businesses are closing down.
Turns out it’s more expensive to set up and run a vertical farm.
The biggest issue is that sunlight is free, but vertical farms need to pay for electricity for their lights.

10/03/2025

If you fill up a pickup truck with grass, you could feed a cow for one day.

She will produce about 25-30 litres of milk.

It costs $4.50 to grow 1 pickup truck worth of grass and the farmer gets paid around $25 for the milk from one cow.

But that is the best case scenario, currently we are not growing any grass so we have to feed balayage.

Our feed cost is now $9 but the cows also produce ½ as much as they normally would.

05/03/2025

I talk about:
- Ethical sustainable dairy
- On-farm milk processing
- Mobile milking
And everything relating to cows

04/03/2025

In 2018 Happy Cow Milk went into liquidation.
The three reasons were:
-Inefficient production
-Difficulty matching fluctuating supply with fluctuating demand
-Inefficient distribution
I've used these hard lessons to create our milk factory in a box, and we will enable other farmers to use them soon too.

03/03/2025

Fonterra is selling its branded businesses such as Anchor Milk and Mainland Cheese.

Brands are worth a lot of money, but often don’t make a lot of money.

Fonterra is judged by the payout it pays farmers. The payout is based on profitability.

Fonterra makes good returns from its commodity business.

Farmers own Fonterra and farmers are conservative.

Being conservative is not what builds great brands.

Address

Auckland

Telephone

+64800705705

Website

https://linktr.ee/happycowmilk, https://www.happycowmilk.co/

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Kinder, greener, fairer dairy

Happy Cow Milk Company is on a mission to bring kinder, greener, fairer dairy to New Zealand and the world.

We’ve filed provisional patents on our revolutionary “milk factory in a box”, which will disrupt dairy in the same way that music and transport industries have been disrupted.

We believe dairy is broken.

Too many emissions, too many nitrates and too much packaging that doesn’t get recycled. The consequences are climate change, polluted rivers and plastics piling up.

A disruptive model.

To have any hope of reducing these impacts, we knew we had to come up with a new approach – one that could be repeated on farm after farm here and overseas. Like so many industries before us (music, transport, accommodation), disruption comes by using new technology to connect producers directly to consumers, circumventing all the ticket-clipping steps in the middle.

Introducing our milk factory in a box.

The existing dairy industry has a lot of steps between the farmer and customer – transport, processing, wholesaling and retailing. With a simple but revolutionary piece of technology, we’re able to get around all these steps – to deliver fresh, local milk with zero packaging!

Here’s how it works.

Each “milk factory in a box” holds 130 litres and is about half the size of a residential dishwasher. The farmer fills the tanks with fresh milk and presses a button. The smart units pasteurise and cool the milk, ready for transport. The units are lifted onto the back of a truck and driven to our community retailers – these can be cafes, schools, community groups or individuals set up at a farmers market. Customers bring their refillable containers and with each transaction, a portion goes to the farmer, the retailer and to Happy Cow.

Zero packaging

We can argue about glass versus plastic till the cows come home, but zero packaging goes one step further. When you buy Happy Cow milk, you bring your own re-usable container to fill.

Ready to prototype and trial

We’re now raising money to build the prototype and run a trial with our first farmer. Once we’ve proven the model, we’ll grow one farm at a time – connecting each to a community of consumers who will be able to buy this single-source milk. They’ll know where it came from and how it was farmed!

Why equity crowdfund?

We’re so grateful for the support of our crowd, we thought it only fair to offer the first shares to the people who encouraged us to keep going. We’re excited to bring the world kinder, greener, fairer dairy and we hope you’ll join us on our mission.

http://pldg.me/happycowmilk