THE KEEP

THE KEEP The Keep, 504 Karangahape Rd, Newton. www.thekeep.co.nz
THE KEEP is renowned proprietress + fashion designer Lela Jacobs’ Atelier

The Keep is defined as “The strongest or central tower of a medieval castle” and is intended to be a central city base for this creative collective concept. Jacobs’ vision for the space is to open the inner workings of her studio, as well as building on her already established collaborative work. With her cutting table in the store, the transparency of this idea allows customers to be involved wit

h the whole scope of the process from design to patternmaking and garment construction. Maintaining close working relationships with the artistic community, the store will have a bi-monthly revolving roster of exhibitors + curated exhibitions providing a space for artists to show their works as well as a participatory experience in any collaborative projects with Lela Jacobs.

Address

504 Karangahape Road
Auckland
1010

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