Treasures of SOX

02/08/2024

Fruit Harvest Season in SOX! ♥️🇵🇭

17/07/2024

13/06/2024

FESTIVE. VIBRANT. IMMERSIVE cultural performances of Koronadal Hinugyaw Cultural Dance Troupe at Treasures of SOX year 6✨

Daghang salamat KHCDT and to Artistic Director Benhur Z. Abulencia♥️🇵🇭




City Tourism and Cultural Affairs Office - Koronadal City

13/06/2024

IN PHOTOS: Treasures of SOX Closing Program✨
Congratulations TEAM SOX!♥️🇵🇭



Department of Tourism - Soccsksargen Office
Visit SOX Philippines

12/06/2024

IN PHOTOS: 2024 SOCCSKSARGEN INVESTMENT FORUM: Towards Competitive and Sustainable Future | June 9, 2024 at Manila Diamond Hotel

Tourism sector holds the potential to become the key economic driver of SOCCSKSARGEN Region owing to its cultural uniqueness and abundant natural resources. Guided with the principle of sustainable tourism, stakeholders recognized the importance of attracting investors that can adequately provide quality products and services. Hence, each LGUs had come up with investment priority projects boosted by programs that will provide attractive incentives to investors. Hence, this Forum which is designed to provide a venue where we could allow the meeting of local stakeholders and prospective investors to talk to their terms hoping an investment deal is consummated.

Co-presented by the Office of DOT USEC Myra Paz V. Abubakar, the Forum conducted last June 9, 2024 at Diamond Hotel, Manila provided a venue for our LGUs and Private stakeholders to present their investment programs and priority projects that need partners/ investors. This include both public and private properties that are offered for partnership.




Department of Tourism - Soccsksargen Office
Visit SOX Philippines

11/06/2024

MANILA, (PIA) — Soccsksargen or SOX, a blossoming tourism region in central Mindanao, is ready to welcome both international and domestic tourists, according to Department of Tourism (DOT) Region 12 Director Nelia Arina in an event held in Manila. Read more

MANILA, (PIA) — Soccsksargen or SOX, a blossoming tourism region in central Mindanao, is ready to welcome both international and domestic tourists, according to Department of Tourism (DOT) Region 12 Director Nelia Arina in an event held in Manila.

09/06/2024

Treasures of SOX: A Travel & Trade Expo Year 6 Grand Opening Program✨

09/06/2024

Treasures of SOX: Featuring Jearson Demavivas 'SOX FABRICS'✨

09/06/2024

IN PHOTOS: Treasures of SOX: Travel & Trade Expo Grand Opening ✨♥️🇵🇭

08/06/2024

♥️🇵🇭Hurry and visit us Robinsons Place Manila!

08/06/2024

"TRAVEL EXPO. DOT 12 (Soccsksargen) opens the Treasures of SOX travel and trade expo at the Midtown Atrium of Robinsons Place Manila on Friday (June 7, 2024). The event, which runs until June 9, showcases the diverse crafts and tourism destinations of Soccsksargen to attract potential visitors...

MANILA – The Department of Tourism (DOT) is staging a three-day travel and trade expo to showcase the diverse crafts and tourism destinations of the Soccsksargen region and attract potential visitors from Manila. The 6th Treasures of SOX: A Travel and Trade Expo is being held at the Midtown…

08/06/2024

"The SOCCSKSARGEN Region of Central Mindanao, branded as SOX by the Department of Tourism (DOT), will visit Metro Manila through the 6th Treasures of SOX: A Travel and Trade Expo 2024, happening on June 7-9, 2024 beginning at 10:00 am, at the Midtown Atrium of Robinsons Place Manila in Ermita, Manila....

QUEZON CITY, (PIA) – The SOCCSKSARGEN Region of Central Mindanao, branded as SOX by the Department of Tourism (DOT), will visit Metro Manila through the 6th Treasures of SOX: A Travel and Trade Expo 2024, happening on June 7-9, 2024 beginning at 10:00 am, at the Midtown Atrium of Robinsons Place M...

08/06/2024

𝐓𝐑𝐄𝐀𝐒𝐔𝐑𝐄𝐒 𝐎𝐅 𝐒𝐎𝐗 𝟐𝟎𝟐𝟒 - 𝐃𝐚𝐲 𝟏 𝐀𝐜𝐭𝐢𝐯𝐢𝐭𝐲 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬

The TREASURES OF SOX aims to promote SOCCSKSARGEN as a "land of bounty" and established a niche not only at the domestic level but also in the international arena. It also intends to attract more domestic and international tourists to invest in local tourism for the various tourism sites in the region, aside from generating sales from the product presentations and showcases of stakeholders.

The event is headed by the Department of Tourism - Soccsksargen Office in partnership with various region 12 agencies, such as the DTI, DA, BFAR, TESDA, DENR, ATI, PIA, local government units, the association of tourism officers, and SOX (Soccsksargen) Travel & Tour Operators.

08/06/2024

𝐓𝐑𝐄𝐀𝐒𝐔𝐑𝐄𝐒 𝐎𝐅 𝐒𝐎𝐗 𝟐𝟎𝟐𝟒: 𝐁𝟐𝐁 𝐚𝐧𝐝 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐏𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧✨ | Day 1 Highlights
📍Robinsons Place Manila

07/06/2024

WATCH OUT! for the Grand OPENING of the Treasures of SOX: A Travel and Trade EXPO tomorrow! JUNE 8, 2024 (3:00PM) at Robinsons Place Manila.

Showcasing the BEST of SOCCSKSARGEN Region!✨♥️🇵🇭



Department of Tourism - Soccsksargen Office
Jearson Demavivas
PIA SarGen (Sarangani-General Santos City)
Land of the Dreamweavers
Sarangani, Your Adventure
Sultan Kudarat Provincial Tourism Office
Kidapawan City Tourism Office
Tacurong City Tourism
City Tourism and Cultural Affairs Office - Koronadal City
Gensan Tourism Promotions Division
Gensan Tourism
Provincial Tourism Council of Sarangani, Inc.

07/06/2024

Hurry and Visit us here at Treasures of SOX: Travel & Trade EXPO year 6 | Robinsons Place Manila

In photos:
✨Travel and Trade Fair Opening
✨LGUs Product Presentation and B2B

06/06/2024

Be embraced by a tapestry of artistry, history and heritage! The of SOCCSKSARGEN region♥️🇵🇭

The Department of Tourism says it hopes to boost tourism in the Soccsksargen with their efforts to spotlight the beauty of the region through their Philippine Experience Program

06/06/2024

See you tomorrow!

Find more to LOVE about our UNIQUE destinations and LOCAL products all in one studded EXPO!

✨Buy Fresh Farm Produce
✨Make our BIG Manufacturers and MSMEs your Supplier
✨Tour Packages on Sale
✨Be Inspired by Authentic Cultures




Department of Tourism - Soccsksargen Office
Department of Tourism - Philippines
Visit SOX Philippines
PIA SarGen (Sarangani-General Santos City)
PIA South Cotabato
PIA Cotabato Province
PIA Sultan Kudarat

06/06/2024

Gensan TUNA is coming to Manila! 🍣♥️🇵🇭
gastronomic experience!
Savor the ✨

GenSan’s cosmopolitan vibe reflects its stature as the commercial and industrial center of SOX. It is also an emerging destination for meetings, incentives, conventions, and exhibitions – or MICE – with its increasing hotel rooms and convention facilities.

It is the undisputed Tuna Capital of the Philippines with its Fish Port Complex unloading and processing 750 metric tons of fish per day. It’s no wonder, then, that the city has developed the GenSan Tuna Tour. A number of local restaurants here offers an array of food choices focusing on must-try tuna dishes. Here one can have sushi, sashimi or the favorite grilled tuna anytime he want without spending a lot. One can even have tuna lechon for a special occasion. Never leave General Santos City without trying tuna and other seafood dishes.

Come join the and feast at Treasures of SOX: Travel and Trade EXPO, Midtown Atrium, Robinsons Place Manila
Expo runs from June 7-9, 2024!✨




Department of Tourism - Soccsksargen Office
Visit SOX Philippines
Department of Tourism - Philippines

05/06/2024

The TUNA capital of the Philippines♥️🇵🇭 is coming to MANILA!✨

Visit Gensan booth at Treasures of SOX Travel and Trade Fair this coming June 7-9, 2024
Midtown Atrium, Robinsons Place Manila

04/06/2024

Find more to LOVE about our UNIQUE destinations and LOCAL products all in one studded EXPO!

✨Buy Fresh Farm Produce
✨Make our BIG Manufacturers and MSMEs your Supplier
✨Tour Packages on Sale
✨Be Inspired by Authentic Cultures

See you at Robinsons Place Manila!

03/06/2024

Discover SOX fashion at Treasures of SOX year 6 featuring the "Fabrics of SOX" by our very own JEARSON C. DEMAVIVAS.

Jearson Demavivas is an
✨An Alumna of the Fashion Institute of the Philippines;

✨A Two-time recipient of the Binibining Pilipinas Best Designer Award in 2011 and 2018;

✨Official designer of Miss Universe 2018, Catriona Gray, providing her National Costume and wardrobe, utilizing Philippine textiles in Bangkok, Thailand;

✨Designer of the personalized Solihiya Tote Bag given to the candidates of Miss Universe Philippines 2024 in Sultan Kudarat, showcasing the Inaul Fabric;

✨Owner and Creative Director of Solihiya Tote Bag by JearsonD; and

✨A Celebrity Designer and Entrepreneur

Save the date and see you!


Department of Tourism - Soccsksargen Office
Visit SOX Philippines

31/05/2024

SOCCSKSARGEN IS YOUR ULTIMATE TRAVEL DESTINATION IN THE PHILIPPINES where guests may indulge their senses with a good dose of high-octane adventure, a pageantry of cultures and cuisines and a slice of unspoiled natural paradise!

Covering four provinces and four cities, all gifted with a sundry of history, tradition and fertile land, the region displays the very best Mindanao has to offer to the world!

Plan your next vacation, VISIT US at Treasures of SOX Travel & Trade EXPO! and get ready to fall in LOVE with SOCCSKSARGEN over and over again.

Save the dates!✨♥️🇵🇭




Department of Tourism - Philippines
Department of Tourism - Soccsksargen Office
Visit SOX Philippines
PIA SarGen (Sarangani-General Santos City)
PIA Cotabato Province
PIA South Cotabato

30/05/2024

Catch the daily cultural performances of our very own Koronadal Hinugyaw Cultural Dance Troupe at Treasures of SOX!

Performance Highlight: Festivals of SOCCSKSARGEN!✨

Bringing the banner of the SOCCSKSARGEN region, Koronadal Hinugyaw Cultural Dance Troupe (KHCDT) performed in several occasions here and abroad. “Hinugyaw” is a Hiligaynon word which means boisterous merrymaking.

Hinugyaw Cultural Dance Troupe even prouder and realized the importance of preserving the culture of our country and giving much attention to the sensitive details in terms of showcasing the different culture of the Philippines most especially of the Blaans. It also uplifted and helps boost the morale and significant presence of the aforementioned tribe in the mountains of Bulol found in the City of Koronadal.

Today, KHCDT continues to propagate and promote the distinct culture of the Philippines helping artists, performers, tourism and cultural workers in spreading the vibrant and colorful traditions of our folks.

Artistic Director: Benhur Z. Abulencia





Department of Tourism - Soccsksargen Office
Visit SOX Philippines
PIA SarGen (Sarangani-General Santos City)

29/05/2024

SOCCSKSARGEN region, touted as the Philippines' top producer of coffee due to the vast plantations in the Province of Sultan Kudarat, which produce at least 33% of the nation's coffee. ~PIA SarGen

You can find variety of coffee in the region, from ROBUSTA, EXCELSA to ARABICA. And the world-famous CIVET COFFEE.

Next time you drink your coffee, there’s a high chance that it’s harvested from SOCCSKSARGEN.

Visit us and meet our coffee suppliers at Treasures of SOX: A travel & Trade EXPO!

28/05/2024

Don't miss out the 6th Treasures of SOX: A Travel and Trade Expo this coming June 7-9, 2024 at Midtown Atrium, Robinsons Place Manila.✨

Discover SOX Unique, Authentic and Premium destinations and products. ✨♥️🇵🇭

See you!

25/05/2024

Treasures of SOX Year 6 Press Conference✨

LOOK | Convergence is key to sustainable tourism, says DOT 12

Armin Hautea, assistant regional director of the Department of Tourism (DOT) in Soccsksargen, emphasized the importance of convergence in achieving sustainable tourism during the recent 'Kapihan sa PIA 12' at SM City General Santos.

Hautea emphasized that, overall, tourism's success relies on collaboration among various agencies, including the media. The Department of Trade and Industry (DTI), which supports the improvement and growth of micro, small, and medium enterprises (MSMEs), the Department of Agriculture's Agricultural Training Institute (ATI-DA), which is responsible for training agricultural extension workers while also promoting farm tourism, and the Philippine Information Agency (PIA), which communicates accurate and relevant information to the media and the public, are just a few of the partners he highlighted.

Hautea also noted that ensuring tourist safety, in partnership with the Philippine National Police (PNP), and maintaining a positive regional image are crucial for tourism, urging the media to help in the process.

He concluded that tourism requires a unified effort from all stakeholders to create a memorable and enjoyable experience for visitors.

16/05/2024

Look! Presscon of Treasures of SOX Year 6 KAPIHAN sa PIA" (May 16) at the SM City General Santos

Coming in MANILA this JUNE 2024!

01/07/2023

Treasures of SOX: A Travel and Trade Expo Year 5 highlights

Treasures of SOX: Travel and Trade EXPO Year 5, a highly anticipated 3-day event held at Robinsons Place Manila, concluded with resounding success, achieving an astounding sales record of Php 4.5 million.

The activity promoted Soccsksargen as a "land of bounty" and established a niche not only at the domestic level but also in the international arena. It also intends to attract more domestic and international tourists to invest in local tourism for the various tourism sites in the region, aside from generating sales from the product presentations and showcases of stakeholders.

The event is hosted by Department of Tourism - Region 12 in partnership with the Department of Agriculture XII, TESDA XII, DA ATI-RTC XII, PIA XII, PIA NCR, BFAR XII, DTI XII and the local government units of Sultan Kudarat, South Cotabato, Sarangani, General Santos, Tacurong City, Kidapawan City and Koronadal City.

TESDA Region XII Sultan Kudarat, Tayo ang Turismo. Land of the Dreamweavers Kidapawan City Tourism Office Tacurong City Tourism Sarangani, Your Adventure Gensan Tourism City Tourism and Cultural Affairs Office Philippine Information Agency 12 BFAR12 Information Unit Agricultural Training Institute - Region 12 Agri Tayo Soccsksargen Ivan Raborar Couture

06/06/2023

After 3 years of hiatus, SOCCSKSARGEN Region’s prime products, culture, and tourist destinations will once again be showcased in Treasures of SOX: A Travel & Trade Expo Year 5 on June 23-25, 2023 at Midtown Atrium, Robinsons Place Manila.

Exciting Exhibit Offerings:
*Iconic Crafts
*Wearables/ cultural fabric
*Fishery Products
*Processed Food
*Tour Packages on sale
*Free Sultan Kudarat coffee

Regulars
*B2B - SOX Tourism Council and other Tour Operators
*Investment Forum
*Product Presentations

Daily Cutural Performances by
* Koronadal Hinugyaw Dance Troupe

Fashion Show
* Fashion Collections by Ivan Raborar

SAVE THE DATES!

See you there!






Department of Tourism - Soccsksargen Office
DTI Regional Office XII Philippine Information Agency Region 12 Agricultural Training Institute, San Felipe, Tantangan, South Cotabato Land of the Dreamweavers Sarangani, Your Adventure Philippine Information Agency Region 12 Department of Agriculture XII - RAED TESDA Region XII Tacurong City Tourism Sultan Kudarat, Tayo ang Turismo. Gensan Tourism LGU GenSan
Department of Environment and Natural Resources R12 Department of Tourism - Philippines