The Woman presently behind the company. The company LOGO is The Bird of Flames, the legendary Phoenix carrying a branch of the coconut tree. It has been described as mystical and wondrous. The Bird of Flames is associated with resurrection, immortality and triumph over adversity, rebirth, hope, purity, faith, constancy, eternity and light. It is said that a phoenix obtains new life by arising from
the ashes of its predecessor. That it would gather aromatic herbs, woods, and spices from around the world with which it would build its own funeral pyre or nest. The Bird of Flames is a symbol of unseen things that can only be understood through their attributes. As an emblem of Christ, it was found with the palm tree (another symbol of resurrection) or carrying a palm branch (a symbol of triumph over failure). The Bird of Flames knows no borders and calls no one-place its home. The sky is one place that a Phoenix is comfortable in and is happiest when its great wings are spread and it goes diving and soaring in the clouds. The sky is where it loves to be, the heavens are its domain! Boundless! Ethereal! KELEKA’s COMPANY LOGO represents its character, dreams, aspirations, passions, knowledge and experience that it intends to project. Through this LOGO, KELEKA will leave a mark on the public’s collective imagination and contribute in shaping KELEKA’s visual identity. It is the soul of Keleka!
