“Collect memories with people we love, time doesn’t rewind.”
13/02/2025
Research from the University of Colorado Boulder suggests that spending money on experiences rather than material possessions leads to greater and longer-lasting happiness. Assistant Professor Leaf Van Boven conducted studies, including a national survey of over 12,000 Americans, showing that experiential purchases play a bigger role in shaping personal identity and strengthening social connections.
Unlike physical items, experiences offer opportunities for positive reinterpretation and deeper meaning, ultimately enhancing overall life satisfaction. This research highlights the emotional benefits of prioritizing memorable experiences over material goods.
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