21/01/2025
๐๐ป๐๐ป๐๐ป๐๐ป
๐ฃ๐ต๐ถ๐น๐ถ๐ฝ๐ฝ๐ถ๐ป๐ฒ๐ ๐ข๐ณ๐ณ๐ถ๐ฐ๐ถ๐ฎ๐น๐น๐ ๐๐ฐ๐ฐ๐ฒ๐ฝ๐๐ ๐๐ผ๐๐๐ถ๐ป๐ด ๐ผ๐ณ ๐๐ฆ๐๐๐ก ๐ง๐ผ๐๐ฟ๐ถ๐๐บ ๐๐ผ๐ฟ๐๐บ ๐ฎ๐ฌ๐ฎ๐ฒ
In a significant milestone for Philippine tourism, The Philippines represented by Secretary of Tourism Christina Garcia Frasco formally accepted the chairmanship of the ASEAN Tourism Forum (ATF) 2026 during a ceremonial handover held at the Johor International Convention Center on January 20, 2025. The symbolic gavel was handed over by Dato Sri Tiong King Sing, Malaysian Minister of Tourism, Arts and Culture, marking The Philippines' commitment to host this prestigious event.
The ATF is set to include the highly anticipated ASEAN Tourism Ministersโ Meeting, which will convene in the province of Cebu in January 2026.
Meanwhile, the preparatory meetings leading to the most prestigious gathering in ASEAN will be held in Manila and Boracay.
During her remarks at the "Love the Philippines Nightโ, Secretary Frasco expressed an enthusiastic invitation to fellow ASEAN nations and partners.
โ๐๐ด ๐ต๐ฉ๐ฆ ๐๐ฉ๐ช๐ญ๐ช๐ฑ๐ฑ๐ช๐ฏ๐ฆ๐ด ๐ต๐ข๐ฌ๐ฆ๐ด ๐ฐ๐ฏ ๐ต๐ฉ๐ฆ ๐๐ฉ๐ข๐ช๐ณ๐ฎ๐ข๐ฏ๐ด๐ฉ๐ช๐ฑ ๐ฐ๐ง ๐๐๐๐๐ 2026, ๐ ๐ช๐ฏ๐ท๐ช๐ต๐ฆ ๐บ๐ฐ๐ถ ๐ต๐ฐ ๐ซ๐ฐ๐ช๐ฏ ๐ถ๐ด ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐๐ฉ๐ช๐ญ๐ช๐ฑ๐ฑ๐ช๐ฏ๐ฆ๐ด ๐ง๐ฐ๐ณ ๐ต๐ฉ๐ฆ 29๐ต๐ฉ ๐๐๐๐๐ ๐๐ฐ๐ถ๐ณ๐ช๐ด๐ฎ ๐๐ช๐ฏ๐ช๐ด๐ต๐ฆ๐ณ๐ดโ ๐๐ฆ๐ฆ๐ต๐ช๐ฏ๐จ ๐ช๐ฏ ๐๐ฆ๐ฃ๐ถ ๐ฐ๐ฏ ๐๐ข๐ฏ๐ถ๐ข๐ณ๐บ 2026. ๐๐ต ๐ธ๐ช๐ญ๐ญ ๐ฃ๐ฆ ๐ข๐ฏ ๐ฐ๐ฑ๐ฑ๐ฐ๐ณ๐ต๐ถ๐ฏ๐ช๐ต๐บ ๐ฏ๐ฐ๐ต ๐ซ๐ถ๐ด๐ต ๐ต๐ฐ ๐ฅ๐ช๐ด๐ค๐ถ๐ด๐ด ๐ฑ๐ฐ๐ญ๐ช๐ค๐ช๐ฆ๐ด, ๐ฃ๐ถ๐ต ๐ต๐ฐ ๐ธ๐ช๐ต๐ฏ๐ฆ๐ด๐ด ๐ง๐ช๐ณ๐ด๐ต๐ฉ๐ข๐ฏ๐ฅ ๐ต๐ฉ๐ฆ ๐ช๐ฎ๐ฎ๐ฆ๐ฏ๐ด๐ฆ ๐ฑ๐ฐ๐ต๐ฆ๐ฏ๐ต๐ช๐ข๐ญ ๐ง๐ฐ๐ณ ๐ด๐ถ๐ด๐ต๐ข๐ช๐ฏ๐ข๐ฃ๐ญ๐ฆ ๐ต๐ฐ๐ถ๐ณ๐ช๐ด๐ฎ ๐จ๐ณ๐ฐ๐ธ๐ต๐ฉ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ณ๐ฆ๐จ๐ช๐ฐ๐ฏ,โ Secretary Frasco said.
She highlighted the warmth and hospitality of the Filipino people, along with the rich culture and stunning natural beauty that Cebu has to offer.
In her speech, Secretary Frasco emphasized that Cebu is ๐ข โ๐๐ฆ๐ฃ๐ถ ๐ช๐ด ๐ข ๐ฉ๐ข๐ญ๐ญ๐ฎ๐ข๐ณ๐ฌ ๐ฐ๐ง ๐ถ๐ฏ๐ช๐ต๐บ โ ๐ฆ๐ท๐ช๐ฏ๐ค๐ช๐ฏ๐จ ๐ธ๐ฉ๐ข๐ต ๐ค๐ข๐ฏ ๐ฉ๐ข๐ฑ๐ฑ๐ฆ๐ฏ ๐ธ๐ฉ๐ฆ๐ฏ ๐ค๐ฐ๐ฎ๐ฎ๐ถ๐ฏ๐ช๐ต๐ช๐ฆ๐ด, ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด๐ฆ๐ด, ๐ข๐ฏ๐ฅ ๐จ๐ฐ๐ท๐ฆ๐ณ๐ฏ๐ฎ๐ฆ๐ฏ๐ต๐ด ๐ค๐ฐ๐ฎ๐ฆ ๐ต๐ฐ๐จ๐ฆ๐ต๐ฉ๐ฆ๐ณ ๐ต๐ฐ ๐ค๐ณ๐ฆ๐ข๐ต๐ฆ ๐ข ๐ต๐ฐ๐ถ๐ณ๐ช๐ด๐ฎ ๐ฎ๐ฐ๐ฅ๐ฆ๐ญ ๐ต๐ฉ๐ข๐ต ๐ช๐ด ๐ฃ๐ฐ๐ต๐ฉ ๐ฑ๐ณ๐ฐ๐ง๐ช๐ต๐ข๐ฃ๐ญ๐ฆ ๐ข๐ฏ๐ฅ ๐ณ๐ฆ๐ด๐ฑ๐ฐ๐ฏ๐ด๐ช๐ฃ๐ญ๐ฆโ.
โ๐๐ฉ๐ฆ ๐๐ฉ๐ช๐ญ๐ช๐ฑ๐ฑ๐ช๐ฏ๐ฆ๐ด, ๐ธ๐ช๐ต๐ฉ ๐ช๐ต๐ด ๐ด๐ฑ๐ช๐ณ๐ช๐ต ๐ฐ๐ง ๐ฉ๐ฐ๐ด๐ฑ๐ช๐ต๐ข๐ญ๐ช๐ต๐บ ๐ข๐ฏ๐ฅ ๐ฅ๐ฆ๐ฆ๐ฑ ๐ด๐ฆ๐ฏ๐ด๐ฆ ๐ฐ๐ง ๐ค๐ฐ๐ฎ๐ฎ๐ถ๐ฏ๐ช๐ต๐บ, ๐ด๐ต๐ข๐ฏ๐ฅ๐ด ๐ณ๐ฆ๐ข๐ฅ๐บ ๐ต๐ฐ ๐ฐ๐ฑ๐ฆ๐ฏ ๐ช๐ต๐ด ๐ฑ๐ณ๐ช๐ด๐ต๐ช๐ฏ๐ฆ ๐ด๐ฉ๐ฐ๐ณ๐ฆ๐ด ๐ต๐ฐ ๐ข๐ญ๐ญ ๐ฐ๐ง ๐บ๐ฐ๐ถ, ๐ธ๐ฉ๐ฆ๐ณ๐ฆ ๐ธ๐ฆ ๐ธ๐ช๐ญ๐ญ ๐ธ๐ณ๐ช๐ต๐ฆ ๐ข ๐ฏ๐ฆ๐ธ ๐ค๐ฉ๐ข๐ฑ๐ต๐ฆ๐ณ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐๐๐๐๐ ๐ด๐ต๐ฐ๐ณ๐บ: ๐ข ๐ญ๐ฆ๐จ๐ข๐ค๐บ ๐ฐ๐ง ๐ถ๐ฏ๐ช๐ต๐บ, ๐ด๐ถ๐ด๐ต๐ข๐ช๐ฏ๐ข๐ฃ๐ช๐ญ๐ช๐ต๐บ, ๐ข๐ฏ๐ฅ ๐ฑ๐ณ๐ฐ๐ด๐ฑ๐ฆ๐ณ๐ช๐ต๐บ ๐ง๐ฐ๐ณ ๐ข๐ญ๐ญ,โ she added.
The closing ceremony of ATF 2025 was attended by hundreds of delegates from around the globe, including tourism leaders and players from ASEAN member states, as well as Japan, Russia, China, and India, marking a significant gathering of tourism stakeholders in the region.
Aside from the ASEAN meetings, a TRAVEX trade show, and various conferences will also be hosted by the Philippines as part of the ATF 2026.