14/11/2024
PRESS RELEASE| πππ ππππππππππ ππ¨ π‘π¨π₯π π’ππ¬ ππ¬π π«ππ π’π¨π§ππ₯ ππ«ππ¬ ππ§π ππ«ππππ’π―π πππ¬ππ’π―ππ₯
In line with the Philippine Creative Industries Development Plan to develop the creative industries and elevate Filipino creativity, the Department of Trade and Industry Region 4-A, in partnership with the DTI-Competitiveness and Innovation Group and the City Government of General Trias, will embark on strengthening its regionβs creative industry by conducting its very first regional arts and creative festival entitled, βFiesta Haraya 2024: Likha at Husay ng CALABARZON,β on November 27 to December 1, 2024 at the Robinsons General Trias, General Trias City, Cavite.
Fiesta Haraya is a portmanteau of two words representing Filipino tradition. Fiesta is a Spanish word for party or festivity. Haraya is an old Filipino word, which means imagination or vision. For the eventβs official tagline, βLikhaβ means create while βHusayβ means skilled. The tagline basically signifies the services and crafts made from the expertise and brilliance of the creative people in the CALABARZON region.
The festival will showcase an array of creative goods through a trade fair, performances from artists and artisans, demonstrations and workshops from creative experts, and information campaigns from partner government agencies and private sector in the region. Through this activity, the DTI 4-A aims to help promote local arts and culture, encourage collaboration and networking, support existing and emerging entrepreneurs from different creative clusters, and foster creative entrepreneurship, competitiveness, and innovation.
Each province in the region will have several performances each day to showcase its arts, culture, and creativity. Some of the most anticipated activities in the festival are: a fashion show featuring handcrafted clothes, accessories, and footwear from Laguna designers and the provinceβs fruit carving, word, and embroidery demonstration; Caviteβs marching band, spoken word poetry, and painting exhibition; Batangasβ calado style of embroidery demonstration, folk dance performance, and theater arts performance; Rizalβs Higantes parade and bonsai workshop; and Quezonβs kiping making demonstration and cultural dance performances highlighting the Tagayan Ritual and Kiping-making demonstration. Information kiosks and services from the DTI and other partner agencies will also be available for the public such as business name registration, consumer welfare desk, business loan assistance, among others.
βWe invite everyone, especially our micro, small, and medium enterprises, people from the creative industry sector, students, consumers, and creative communities, to visit our festival and celebrate with us as we build a robust creative ecosystem and develop vibrant and sustainable creative industries in our region,β said DTI 4-A Regional Director Marissa C. Argente.