we will provide comprehensive services to people who have a penchant for an exciting life and are looking for an adventure to full fill their dreams. Tourism promotion
Tourism promotion means to encourage people to travel and visit the tourism spots. Tourism promotion can be done through social media, web, and other different sites to attract the target audiences. Promotion in tourism draws the
attention of the potential tourist and influence them to visit their destination. Impact of tourism
Tourism has high impact on any nation, it gives awareness about the country so the local and foreign tourists visit the country. It increases the nation incomes, boost the economy level and generate lot of jobs which increase the employees. Tourism reduce the poverty of any nation, if a backward areaβs economy is low but their level of tourism is high then they boost their income through tourism. Tourism effect on health, when people survive on different places then they can get rid from mental disease, they can free from stress, anxiety, depression and other mental health. Make a trip is so important in human life, it refreshes the mind and relex the person. On economical point of view tourism is a backbone of economy because it have low invest and high benefit also it show our real face of country in front of other world . Tourism enhance the revenue of economy by creating new jobs and also exchange cultural sense between countries. Tourism is necessary for health, economy and foreign tourist. The Prime minister of Pakistan Imran Khan always talk about the tourism. Recently while he addressing in Skardu he said that our northern areas are so beautiful like Switzerland. To promote the tourism Imran khan make the Skardu airport transfer as International Airport, he said that Gilgit Baltistan will turn into a top tourist destination, ensuring economic prosperity for the region. Our company
Knowing the importance of tourism, we are starting a company named βTravelcation.gbβ, to promote tourism in Pakistan. Itβs a small startup business which is initially guide the tourists. Travelcation is an enterprise which specialized in trip arrangement and tracking expeditions. Our target market are foreigners especially form UK and US. Our business location are the Northern area of Pakistan (Gilgit Baltistan). The reason behind choosing Northern area because most of the world highest peaks, beautiful lakes, villages and different culture are located there. We are expecting to reduce the price a bit from competitors to attract new customers. Although, most of the adventure seeking people do not care about the price so we will try to get customers by giving a quality service to them. For our promotion we will use advertisement on bill boards, advertisement, television ads, radio ads, pamphlet, broachers and posters. Along with this we will use social media for our advertisement campaign. The last and very important promotional strategy will be Positive word of mouth that is our mainly focus because this is free of cost. For
this we just need to provide best quality and services to retain the customers and to gain their loyalty. Company vision
The company vision is unique because it is exploring the hidden beauties. People can easily access and approach us for their tour because we are located in Islamabad, and we will take them from Islamabad to their tour destination. Our goal is to give quality services through digital platforms and practical to gain customer satisfaction in competitive environment. We will not compromise in time management, and everything should be done on time.