19/01/2022
Why is a Realistic Product so Important?
Because 85% of potential home buyers say that the photos are the most important factor when viewing a home online. Virtually staged photos that don’t look realistic actually do more harm than good. A poorly executed virtual staging, with oddly oriented, disproportionate or unrealistic furnishings serves only to distract the online viewer, causing them to reject the premise of actually living in the home, replacing it with a chuckle and a keystroke to move on to the next property. Our virtual staging process provides a realism that draws a buyer’s attention online.
Realism is the most significant benefit of our ‘current furnishings’ approach to virtual staging. When used in conjunction with our proprietary process, current furnishings and decor produce a realistic image whose realism can’t be matched by any other technique.
In the years since VSP introduced its ground-breaking virtual staging service, several competitors have demonstrated an inability to compete effectively, principally revolving around two central themes: unrealistic finished images and the inherent difficulty involved with utilizing current furnishings.
Those that have attempted to copy our approach quickly realized the difficulty of producing a high quality finished product. The process of using current furnishings is quite a bit more complex and time-consuming than it might seem (but the benefits to our clients are substantial). Effective Virtual Staging with current furnishings requires an extensive inventory of furnishings and decor, as well as exhaustive attention to detail. We have seen many examples of competitors’ finished products that would never be mistaken for real. These competitors have come and gone, realizing that virtual staging requires time, patience, depth of inventory and true professional vacant home staging expertise.
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