Introduction
QVALIA is a multi-disciplinary design firm that blends the concrete parameters of architecture with the magical
exuberance of set design. Its objective is to create new experiences that help stimulate the subject’s
senses. Captained by architect Luis López Baquero and production designer Lizzie Cuello Gebetsberger, QVALIA
brings together the best professional in all fields and the
latest technologies to attack all types and scales of projects
that aim for a lasting impression. Sense
• Stimulate the subject’s senses and perceptions by experimenting and playing with light, color, sound, and form. Multi-Disciplines
• Bring together the best professionals in related (and seemingly unrelated) fields to create projects that fuse and lie somewhere between art, architecture, and technology. Scale
• Our approach works for projects large or small, from an urban master plan down to a corporate logo. Moreover, we recommend common design threads at all scales on one same project that tie it all together. Architecture + Set Design
• Building on our combined experience in projects both architectural and cinematic, we present design options that blend the concrete spatial definition of architecture and the magical law-breaking world of set design. QUALIA (noun, singular form: quale)
1. A property (as redness) considered apart from things having the property. 1
2. A property as it is experienced as distinct from any source it might have in a physical object. 1
3. A term used in philosophy to refer to individual instances of subjective, conscious experience. 2
1 Merriam Webster Dictionary
2 Wikipedia
