MyIdeas

10/01/2025

At MyIdeas, we believe that the best results come from strong partnerships, and our collaboration with +ATLANTIC CoLab for the Big Wave Tracker project is a perfect example. 🌊✨

Here's what Tiago Garcia, Communication Officer at +ATLANTIC CoLab, had to say about our work:

"The collaboration between +ATLANTIC and the MyIdeas agency was characterised by harmony and closeness between the teams, resulting in productive and effective work that allowed us to achieve and exceed all the objectives set for a social media communication campaign.
The flexibility and availability of MyIdeas allowed us to adapt our strategies in real time, turning constructive feedback into effective action. The quality of the content and the rigour with which the deadlines were met were essential to the success of the campaign.
This experience, characterised by team spirit, a high level of engagement, a commitment to excellence and a truly healthy working environment, has shown that collaboration multiplies impact. We are confident that this partnership has paved the way for future successful projects and we have no hesitation in recommending the work of the MyIdeas team".

This recommendation reflects our values:
✔️ Flexibility to adapt strategies on the go.
✔️ Collaboration that drives creativity and results.
✔️ A commitment to excellence and delivering on promises.

👉 Let's start writing your success story today! - https://myideas.pt/what-we-do/

www.myideas.pt

10/12/2024

At MyIdeas, we believe in creating a world where fairness, equality, and dignity are ideals and the foundation of every action we take. Through our sustainable marketing practices, we aim to amplify voices, champion diversity, and support initiatives that make a difference in people’s lives.
Together, let’s build strategies that uphold respect for humanity and a brighter, more inclusive future.

Your ideas, our purpose – creating change for good.

www.myideas.pt

21/11/2024

At MyIdeas, your impact goes beyond business.
Every campaign we create is an opportunity to combine effective marketing with sustainable practices, creating a roadmap for others to follow.
When you choose to work with us, you're contributing to a larger movement - one that prioritises the long-term wellbeing of our planet and the people who live on it. Let's make a difference, together.

Ready to drive change? Don't just witness it, be a part of it.
👉 www.myideas.pt

14/11/2024

Did you know?
Over 1.5 billion printer cartridges are sold worldwide every year. Many are made from materials that take over 1000 years to decompose.
Ryman Eco is a sustainable alternative that uses 33% less ink than standard fonts such as Arial or Times New Roman, reducing waste and helping the environment with every page printed.

Make a sustainable choice that matches with your business values.
Find out more about Ryman Eco and how you can contribute to a greener future: www.myideas.pt

07/11/2024

At MyIdeas, we believe that every client deserves a tailored journey that delivers real results.
From the first contact to the final delivery, our structured approach ensures that every interaction adds value and drives your strategic goals.

Here's how we create a seamless, rewarding experience for every client:
• Personalised Approach: We listen to your needs and tailor our services accordingly.
• Ongoing Support: Our team is here to help at every stage of the process.
• Results-Driven Strategies: We focus on delivering tangible results for your business.

Ready to improve your business journey?
👉 Discover more: www.myideas.pt

29/10/2024

We are passionate about turning your vision into reality. Whether you're looking for a full-service marketing strategy or need support with a targeted campaign, we’re here to elevate your brand and help you succeed.

Your business deserve the best. Let’s make it happen together! 💡

👉 Get in touch today and let’s start building the future of your business.

www.myideas.pt

22/10/2024

We believe that profitability and sustainability are not opposing forces - they are partners in creating long-term success. There is a common misconception that pursuing sustainability means sacrificing profitability, but this couldn't be further from the truth.

When integrated into the core of a company's strategy, sustainability can drive innovation, increase efficiency and build brand loyalty. In fact, companies that embed sustainable practices often find new opportunities for growth, reduce costs and mitigate risks, making them more resilient in the marketplace.

The question is not whether profitability and sustainability can coexist - it is how they can reinforce each other. A sustainable approach to business creates value not only for shareholders, but also for employees, customers and the wider community. When companies operate with a long-term vision, they inspire trust and commitment, which translates into profitability.

At MYIDEAS, we help brands harness this powerful synergy. We believe that doing good is good business. Our mission is to help organisations develop strategies that drive both financial success and positive impact.

👉 Let's redefine success by proving that profitability and sustainability go hand in hand.

www.myideas.pt

08/10/2024

Our educational campaigns are designed to inform and inspire, helping your customers understand sustainability challenges and how your brand is working to address them. Whether through webinars, interactive workshops or engaging content, we create powerful learning experiences that highlight your commitment to a more sustainable future.

Ready to build awareness, foster deeper connections and position your brand as a sustainability leader?
Let's work together to educate, engage and create lasting impact. 💪🌱

www.myideas.pt

03/10/2024

Coca-Cola's "Recycle Me" campaign has made a bold statement in the world of advertising, winning the prestigious Grand Prix in the Print & Publishing category at the Cannes Lions International Festival of Creativity.

Why did it win? The campaign brilliantly combined simplicity with purpose, transforming the iconic Coca-Cola logo on crushed cans into a powerful call to action: "Recycle Me." It broke traditional branding rules, yet retained the brand's unmistakable identity while promoting recycling in a visually striking way.

With the goal of making 100% of its packaging recyclable by 2025 and collecting a bottle or can for every one sold by 2030, Coca-Cola’s "RecycleMe" stands out as a perfect blend of creativity and sustainability.

By harnessing the power of its brand for a larger environmental cause, Coca-Cola is encouraging consumers worldwide to adopt a recycling mindset.

www.myideas.pt

25/09/2024

Imagine knowing the environmental impact of every item in your shopping basket.
This is now a reality for Norwegian online grocer Oda's customers. By introducing receipts that highlight the carbon footprint of purchases, Oda has seen a significant shift in consumer behaviour. Orders for red meat and other high-carbon products have dropped as customers make more climate-friendly choices.
Oda's innovative approach doesn't stop there. They avoid multi-buy offers on less sustainable goods, reducing unnecessary consumption, and deliver orders in reusable cardboard boxes instead of plastic bags.

As Louise Fuchs, Oda's sustainability director, explains, "Our customers told us they find it close to impossible to know what is climate-friendly. We thought it was an important challenge to solve."

At MyIdeas, we believe in the power of informed choices to drive sustainable change.

👉 Let's work together to create impactful strategies that help consumers make better decisions for our planet.

www.myideas.pt

Norwegian online grocer Oda began telling customers environmental impact of their purchases last year

24/09/2024

Ready to promote your sustainable practices and products?
MyIdeas specialises in creating targeted green marketing campaigns that engage and grow your audience across multiple digital platforms.
Let us help you engage your community with compelling sustainability stories.

👉 Get in touch today!

www.myideas.pt

17/09/2024

We understand that effective stakeholder communication is crucial for any business committed to sustainability. Strategically engaging customers, employees, investors, and the community allows you to transparently communicate your sustainability goals, achievements, and ongoing efforts.

Our sustainable marketing services are designed to help you build strong, transparent relationships with all your stakeholders. By effectively sharing your sustainability journey, you enhance your brand's reputation and foster trust and loyalty among those who matter most.

👉 Let MyIdeas assist you in creating impactful communication strategies that reflect your commitment to a sustainable future!

www.myideas.pt

12/09/2024

At MyIdeas, we understand the importance of an effectively designed website that can transform potential customers' perceptions, facilitate deeper connections, and differentiate your business in a saturated market.

Our website solutions highlight your sustainable practices and initiatives, educating visitors about the importance of environmental responsibility. By aligning design and content with sustainability principles – such as using green web hosting, optimising for energy efficiency, and providing user-friendly interfaces that promote your green credentials – you increase user engagement and foster community trust.

This strategic focus attracts eco-conscious consumers and sets a standard for industry practices, positioning your business as a leader in sustainable innovation.

👉Discover how MyIdeas can help you create a digital home that leaves a lasting impression!

www.myideas.pt

05/09/2024

At MyIdeas, we offer flexible working models tailored to your specific needs, all while ensuring sustainable practices for a better future. Whether you choose project-based collaboration, a retainer-based model, consulting and training, or a hybrid approach, our goal is to help your business grow sustainably.

Explore how our collaboration models can support your business and make a positive impact.

👉 Visit our website to find out more!

www.myideas.pt

28/08/2024

Have you ever wondered about the journey of the products we use every day?
From extraction to disposal, our stuff impacts communities globally, yet much of this remains hidden from view.

"The Story of Stuff" is a compelling 20-minute video that takes a fast-paced, fact-filled look at the environmental and social implications of our production and consumption patterns. It exposes the hidden connections between numerous issues and calls us to action to create a more sustainable and just world.

This video will teach you something new, make you laugh, and might even change the way you view all the stuff in your life forever.

Watch the full video: https://www.youtube.com/watch?v=9GorqroigqM

21/08/2024

In 2011, Patagonia took out a bold full-page ad in the New York Times with a surprising message: "Don't buy this jacket." This campaign wasn't just about selling products; it was a profound statement about environmental responsibility and anti-consumerism.

Patagonia, a pioneer in the outdoor apparel industry, highlighted a critical paradox: while increased sales drive company growth, they also generate more waste and emissions. Their message was clear: buy only what you need and think twice before you buy.

The result? Patagonia's sales increased by 40% just two years after the campaign. This success shows that a strong commitment to sustainability and ethical marketing can resonate with consumers.

But the campaign is also sparking an important conversation about the balance between consumerism and environmental ethics. As consumers, it's important to make thoughtful choices - to buy slow, buy smart, or sometimes not buy at all.

Patagonia's approach may seem paradoxical, but it sets a precedent for other companies and challenges us to rethink our consumption habits for the sake of our planet.

Feel free to watch the full video for more insights: https://www.youtube.com/watch?v=FaK3koLyChE

01/08/2024

At MyIdeas, we understand the importance of taking a break.
While you relax, our dedicated team of experts, continues to work tirelessly on your marketing and communications needs. Rest easy knowing that we’re here, driving your projects forward with creativity and precision.
Whether it’s sustainable marketing strategies, innovative branding, or effective PR solutions, you can trust MyIdeas to deliver outstanding results while you recharge.

www.myideas.pt