09/04/2024
I feel that it is time for a change. For nearly 5 years, I've been running The Mindful Step, and my baby is now growing into an adult. Porto is always inspiring me, whether it be the dazzling tiles, its innovative fashion scene, or creative cafés, this next phase is representative of all of that and more.
You'll start to notice new branding appear, which celebrates the present but also reflects the past. Here's a few snippets:
🍊 Orange: Symbolises fun, adventure, and creativity. This. It is a colour I naturally gravitate towards and mirrors my true nature (even from a young age). It also appears frequently on The Sustainable Fashion Tour. Plus, it was the company colour for my last job, where I trained as a tour guide, which led me to Porto.
🟣 Lilac: feminine, flirty, and playful. My ideal customer is mostly female. Therefore, I wanted to embrace a more feminine feel. Recently, I've started volunteering to organise and host female founders' meetups, which have connected me deeper to a local and international community.
🌿 Jade Green: If you don't know already, my name is Jade. It seems obvious. However, it was important to include a deep earthy colour. The Mindful Step has a commitment towards sustainability and raising awareness on more environmentally friendly lifestyles.
A huge thank you to who has been so patient and attentive during this process 🙏
And another shout out to who has been helping me find clarity in navigating this new shift 🧡
And thank you to you! Let me know in the comments below how long you've been following. I'm curious to know if we have anyone here since the beginning 😄
