22/06/2018
Rwanda Becomes Arsenal’s first Tourism Partner
Rwanda is Arsenal’s first-ever tourism partner. The top-flight English Premier League football club will have all their teams wear ‘Visit Rwanda’ on the sleeves.
The deal will highlight Rwanda’s tourism offerings such as the National Parks, which are attracting record number of tourists due to growing numbers of wildlife including black rhino, lions, zebra, chimpanzees and the famous mountain gorillas, as well as the investment opportunities in the country.
Visit Rwanda will gain global exposure through branding on Arsenal’s matchday LED boards, interview backdrops and the club’s stadium tour which attracts more than 250,000 visitors each year. They will also have the opportunity to engage Arsenal fans around the world through the club’s social media channels.